Diagnosis Over Vibes: The Science of Brand Ambassadors
Selecting a brand ambassador is often a matter of guesswork rather than strategic diagnosis. This article examines how attractiveness, trustworthiness, and expertise combine to define a successful and credible partnership.
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All the new things on Conjointly from Q1 2026
New question types, stronger response quality features, AI improvements, and everything new on Conjointly from Q1 2026.
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Brand Tracker reveals insights over five US industries
Brand Tracker's first wave of US data is now live. See which brands lead in fast food, streaming, sneakers, supermarkets, and high street fashion.
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Research without quality checks? More like driving in the rain without windscreen wipers
Gathering data from online research panels without Conjointly's state-of-the-art quality checks is like driving in the rain without windscreen wipers. Here's why you should always switch on quality checks when using consumer panels for your research.
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Brand Tracker publishes first wave data from Australian markets
The first wave of Brand Tracker data is live, revealing interesting insights across Australian industries and economic indicators.
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Introducing Brand Tracker: Advanced tracking without the bloated price tag
Brand Tracker by Conjointly is an automated, enterprise-grade brand tracking solution that delivers sophisticated brand health and competitive metrics without the legacy overhead.
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Best practice guidelines for conducting surveys with children
Learn how to design effective surveys for children by understanding cognitive development stages, optimising question formats, and minimising response bias to ensure valid and reliable data collection.
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Americans are using AI, but they still don’t trust it
Adoption of AI is rising, but the fear factor is not budging. Latest results from Conjointly's AI Adoption and Opinion Tracker reveal Americans remain wary of the AI tools they use every day.
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2025 in review and what's coming in 2026
From ISO 27001 certification and strengthened quality controls to AI-powered insights tools, explore Conjointly's 2025 highlights and what's coming in 2026.
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Cracking complex crosstabs using Insights Explorer
Learn how to create complex crosstabs from survey data using Insights Explorer's LLM-powered interface, with three real-world examples.
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How Key Driver Analysis identifies what matters most
Key Driver Analysis reveals which factors have the strongest influence on customer satisfaction, purchase intent, or other business outcomes, helping you prioritise where to focus for the biggest improvement.
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Conjointly achieves ISO certification for sampling services
Conjointly is pleased to share that it has achieved ISO 20252:2019 certification for Annex A (Sampling): international recognition that our sampling services deliver real insights from real human respondents.
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