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U&A studies identify and understand consumer usage, needs, attitudes, habits, and inclinations by focusing on who, what, where, when, how, why, and product satisfaction and dissatisfaction. You can pinpoint the consumption patterns and market trends of your product or service. Gain consumer insights into how behaviour and usage of your brand weighs up against competitors.
Our Free Survey Tool makes it easy and accessible to construct your own survey and find relevant respondents.
Do you know who your target audiences are? Our researchers can help you run segmentation to group customers who share similar needs to better understand your target market and align your marketing efforts. Profiling provides deeper insights into your specific markets using demographic, psychographic, behavioural, and other types of data to identify consumption and usage patterns.
We can help you harness these insights to identify gaps in your current offerings and drive more informed product development.
Time to insight: 3 daysDownload case study
HealthCo is a major pharmaceutical brand in the USA. With COVID-19 raising greater health concerns for the elderly, HealthCo would like to understand older people’s current usage of vitamin supplements and their attitudes towards them.
HealthCo surveyed more than 300 respondents over the age of 55 in the USA to understand their usage and attitudes, via a U&A study.
You get agency-quality results at a fraction of the cost and time investment. One powerful end-to-end platform for insights teams for fast and reliable market research.
Our methods are thoroughly tested and rooted in marketing science.
Design your U&A study with our intuitive interface for fully automated experiments
Let Conjoint.ly collect data for you, checking for the quality of responses.
Conjoint.ly will automatically analyse the data and prepare online and Excel reports.
Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.
Book a quick call today to talk with the team who specialise in product and pricing research.