Understand consumers’ decision making process
U&A studies identify and understand consumer usage, needs, attitudes, habits, and inclinations by focusing on who, what, where, when, how, why, and product satisfaction and dissatisfaction. You can pinpoint the consumption patterns and market trends of your product or service. Gain consumer insights into how behaviour and usage of your brand weighs up against competitors.
Our Survey Tool makes it easy and accessible to construct your own survey and find relevant respondents.
Segment your target audience
Do you know who your target audiences are? Our researchers can help you run segmentation to group customers who share similar needs to better understand your target market and align your marketing efforts. Profiling provides deeper insights into your specific markets using demographic, psychographic, behavioural, and other types of data to identify consumption and usage patterns.
We can help you harness these insights to identify gaps in your current offerings and drive more informed product development.
Access the right sample
Consumer surveys often require a sample of several hundred consumers from your category, including current users and potential buyers. You help source audiences that accurately reflect your target market. Conjointly works with distinguished panel partners to invite respondents into your survey and monitor their response quality. We can work with you closely to satisfy your specific targeting requirements.
Conjointly uncovers purchasing intent for vitamin supplements among elderly in USA
Time to insight: 3 days
Download case studyContext
HealthCo is a major pharmaceutical brand in the USA. With COVID-19 raising greater health concerns for the elderly, HealthCo would like to understand older people’s current usage of vitamin supplements and their attitudes towards them.
Goals
As part of the strategy review, the insights team would like to test current vitamin users or considers to find out:- What motivates consumers’ purchasing decisions?
- What are the biggest influencers on consumers’ purchasing decisions?
Outcomes
HealthCo surveyed more than 300 respondents over the age of 55 in the USA to understand their usage and attitudes, via a U&A study.
- Most consumers are motivated by personal concerns and seek general vitamins and minerals boost, with most taking Multivitamins and Vitamin D tablets.
- Price, ingredients, and ease of use are the biggest influencers on purchasing decisions.
- Findings were immediately available upon completion of the study.
Conjointly makes market research easy
You get agency-quality results at a fraction of the cost and time investment. One powerful end-to-end platform for insights teams for fast and reliable market research.
Powerful research tools
Conjointly methods are thoroughly tested and rooted in marketing science.
User-friendly interface
Design your U&A study with our intuitive interface for fully automated experiments
Response quality control
Let Conjointly collect data for you, checking for the quality of responses.
Detailed interactive reports
Conjointly will automatically analyse the data and prepare online and Excel reports.
Looking for expert support with your research?
Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.
Book a quick call today to talk with the team who specialise in product and pricing research.
Learn more about topics that will help in your U&A study.
Understanding Brand Preference in Market Research
Explore how market research helps businesses shape their brand to fit their target audiences.
How to Develop Likert Scale Questions
Learn to write and develop effective Likert scale questions using tips from this best practice guide.
How to Do Segmentation
Learn how to do segmentation on the Conjointly platform with this visual guide.