Build a deep understanding of your customer types
Identify the exact questions that reveal who your customers truly are, by using a combination of demographic, preference, attitude, behavioural, and usage questions.
Conjointly's market research experts help design surveys that capture the distinguishing traits between your customer groups, ensuring your typing tool classifies accurately and remains reliable over time.
Discover your true customer types
Through carefully structured research, Conjointly experts help uncover naturally occurring groups within your customer base, revealing distinct customer types based on how they actually think and behave, rather than preconceived categories.
This process identifies precise questions that reliably distinguish between these groups, creating a streamlined typing tool that accurately classifies your customers while requiring minimal time to complete.
A typing tool built for your business
An effective typing tool captures the distinctive characteristics of your customer types that matter most to your business, providing a clear direction for future research and strategy.
Conjointly works closely with you to handle every aspect of building your tool, from selecting the most targeted questions to testing the model's accuracy, ensuring your typing tool is both statistically reliable and readily implementable across your research needs.
An example typing tool for environmental attitudes
The following typing tool was created as an example of how to apply typing tools on Conjointly. Rate your agreement with each statement on a scale from 1 (strongly disagree) to 5 (strongly agree) and discover which environmental consumer type best matches your responses.
| Question | Likert scale answer (1 to 5) | Segment 1: "Uninterested" | Segment 2: "Passively interested" | Segment 3: "Actively interested" |
|---|---|---|---|---|
| Q1: How important do you think it is for citizens to volunteer or donate to protect endangered species? Enter 1-5 | -0.561 × - | 0.045 × - | 2.023 × - | |
| Q2: To what extent do you agree that wildlife conservation should be a priority for governments? Enter 1-5 | -0.352 × - | 2.317 × - | 0.157 × - | |
| Q3: How concerned are you about the impact of human activities on wildlife habitats? Enter 1-5 | -0.660 × - | 0.279 × - | 0.467 × - | |
| Q4: How supportive are you of initiatives to reintroduce native species to their original habitats? Enter 1-5 | -0.559 × - | 0.489 × - | -0.142 × - | |
| Constant | 1 | 9.802 | -0.392 | -0.959 |
| Total segment score | - | - | - | |
Turn your typing tool into ongoing insights
Once developed, your typing tool becomes a reliable way to quickly identify consumer types across research projects, revealing what resonates with each type and helps inform products and messages that truly connect with them.
With Conjointly, you can use your typing tool repeatedly to customise the survey experience, analyse results by consumer type, and create detailed reports. Your typing tool is also available in an easy-to-use Excel format, ready to apply whenever you need segment insights.
Source the exact sample you need swiftly and reliably
With access to millions of survey participants from around the globe, Conjointly provides you with numerous sampling options to match your specific needs. Conjointly's Self-serve sample gives you full control over your respondent sourcing with over 160 preset targeting filters, or reach out to Conjointly for a tailor-made Predefined panel.
Industry-leading support from our team of experts
Here at Conjointly, we pride ourselves on delivering the highest level of support to ensure the best possible market research experience. Conjointly caters to pricing, insights, and data teams, with an expert always ready to discuss.
Our team has experts based all around the globe, meaning that there will always be someone to accommodate your timezone, ready to discuss any questions about your experiments or the platform. If in doubt, book a call with a market research expert today.
