Solutions Pricing research

Confident pricing decisions with fast project turnaround

Conjoint.ly offers the most advanced and user-friendly conjoint analysis simulator tool that also generates decision-ready PowerPoint slides. Hundreds of businesses worldwide use Conjoint.ly’s automated tools to conduct pricing research studies.

Perfect your research by surveying the most relevant consumers for your business. Gathering responses is easier than ever before, with the flexibility to either run your own online fieldwork or delegate it to the Conjoint.ly fieldwork team.

Conjoint.ly has all the methods for easily running pricing research projects. Efficiently perform pricing research with a variety of tools - from Brand-Price Trade-Offs to Gabor-Granger and Van Westendorp PSM.

Solutions Pricing research

Confident pricing decisions with fast project turnaround

Conjoint.ly offers the most advanced and user-friendly conjoint analysis simulator tool that also generates decision-ready PowerPoint slides. Hundreds of businesses worldwide use Conjoint.ly’s automated tools to conduct pricing research studies.

Perfect your research by surveying the most relevant consumers for your business. Gathering responses is easier than ever before, with the flexibility to either run your own online fieldwork or delegate it to the Conjoint.ly fieldwork team.

Conjoint.ly has all the methods for easily running pricing research projects. Efficiently perform pricing research with a variety of tools - from Brand-Price Trade-Offs to Gabor-Granger and Van Westendorp PSM.

All the tools you need for impactful pricing research in one platform

Industry leaders use Conjoint.ly to perfect their pricing strategies. Conjoint.ly's platform has been used for hundreds of pricing projects for top-tier brands.

Conjoint.ly’s team consists of researchers who specialise in pricing and product questions, and therefore and help with your methodology questions. The platform is intuitive with clear online guides, detailed FAQs and access to expert researchers via Zoom. Book a call today with a pricing research expert!

All the tools you need for impactful pricing research in one platform

Remove guesswork from pricing new products — with the Van Westendorp Price Sensitivity Meter

Setting the correct price for your new products is one of the most critical factors for success. Substantiate your pricing decisions with research.

The Van Westendorp Price Sensitivity Meter allows you to easily find the acceptable price range for your products. Identify the price levels that make your product look too cheap, too expensive, and just right.

Van Westendorp price sensitivity meter

Investigate price elasticity with the Gabor-Granger Model

The Gabor-Granger Model makes it easier than ever to discover the price elasticity of demand of your products, and learn how price changes will impact your product's revenue.

Using the Gabor-Granger model, project market share and revenue – even when no historical sales data is available and there are no similar products for comparison.

Revenue projections with Conjoint.ly online research

From study set-up to PowerPoint deliverables in a single platform

Conjoint.ly offers everything an expert pricing consultant needs, as a single platform for all pricing research. Easily set up a survey using advanced pricing methods and perform in-depth analysis via the interactive online dashboard. Conjoint.ly also offers streamlined online sampling to help your pricing project go smoothly.

Once your reports are complete, the platform automatically generates presentation-ready decks.

Van Westendorp price sensitivity meter

Simulate market shares and project revenue – even when no historical data is available

Minimise the risk of your next re-price, by discovering the SKUs consumers prefer, and how to price your products for maximum revenue and profit.

Through the advanced Brand-Price Trade-Off method, you can test products in a truly competitive environment, to understand how changes to your price and product range impacts demand for your products as well as your competitors.

Competitive pricing model

Discover the trade-offs consumers make to help fuel pricing decisions

Gain detailed insights about your consumer's needs by identifying the features they are willing to pay more for, as well as the features they would not. Through uncovering the trade-offs your customers make, you are able to discover how much consumers are willing to spend for your product attributes.

Competitive pricing model

Sophisticated conjoint studies made simple

Performing conjoint analysis experiments is now easier than ever through Conjoint.ly's powerful and intuitive online interface.

Conjoint.ly lets you perfect your pricing research by using conjoint analysis for advanced market simulations. Using the online preference share simulator, you can discover the optimal prices to meet your business goals. With the advanced optimisation function, you are able to maximise market share, profit, and revenue with only a few clicks!

Applicability of levels across brands

Find the perfect sample, with guaranteed response quality

Consumer surveys often require a sample of hundreds of consumers from your product category, including current users and potential buyers.

Conjoint.ly invites respondents from multiple ztrusted panel sources into your survey and monitor their response quality to satisfy your specific targeting requirements. With access to thousands of panels worldwide, Conjoint.ly can provide you with numerous options to match your specific needs.

Applicability of levels across brands

Industry-leading support from our team of experts

Here at Conjoint.ly, we pride ourselves on delivering the highest level of support to ensure the best possible market research experience. Conjoint.ly caters to pricing, insights, and data teams, with an expert always ready to discuss.

Our team has experts based all around the globe, meaning that there will always be someone to accomodate your timezone, ready to discuss any questions about your experiments or the platform - If in doubt, book a call with a pricing survey expert today.

Conjoint.ly makes pricing research easy

You get agency-quality results at a fraction of the cost and time investment. One powerful end-to-end platform for insights teams for fast and reliable market research.

Powerful pricing research tools

Conjoint.ly methods are thoroughly tested and rooted in marketing science.

User-friendly interface

Design your pricing study with our intuitive interface for fully automated experiments

Response quality control

Let Conjoint.ly collect data for you, checking for the quality of responses.

Detailed interactive reports

Conjoint.ly will automatically analyse the data and prepare online and Excel reports.


Looking for expert support with your research?

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Book a quick call today to talk with the team who specialise in product and pricing research.


Refresh your pricing research knowledge

Willingness to Pay

The methodology used by a leading manufacturer to understand the willingness to pay for benefits of specialty ingredients.

Pricing Strategies

Identifying which strategy works best with the nature of your product will serve as the pathway to higher revenue and higher profit margins for your business.

Pricing Case Study

This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjoint.ly.