Suggested search

Looking for a free online survey tool?

Conjoint.ly offers a general survey tool with standard question types, randomisation blocks and multilingual support. Always free.

Get started for free
Request consultation

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Request consultation
Solutions Features and claims

Clearly know what features and claims drive consumer preference

Effective new product development (NPD) efforts require detailed assessment of both your product’s features and claims. There are several steps involved in the NPD process, each of which rely heavily on findings from the previous steps:

  1. Identify important product features
  2. Test which features have the biggest potential
  3. Present product features through claims
  4. Test packaging and multiple claims

You need robust data to progress to the next stage with confidence, but lengthy studies can quickly drain your budget. Conjoint.ly enables you to gain valuable insights for your NPD at a fraction of larger agency costs. Our agile platform allows you to assess and develop new ideas at pace with our powerful tools designed for testing product features and claims.

Solutions Features and claims

Clearly know what features and claims drive consumer preference

Effective new product development (NPD) efforts require detailed assessment of both your product’s features and claims. There are several steps involved in the NPD process, each of which rely heavily on findings from the previous steps:

  1. Identify important product features
  2. Test which features have the biggest potential
  3. Present product features through claims
  4. Test packaging and multiple claims

You need robust data to progress to the next stage with confidence, but lengthy studies can quickly drain your budget. Conjoint.ly enables you to gain valuable insights for your NPD at a fraction of larger agency costs. Our agile platform allows you to assess and develop new ideas at pace with our powerful tools designed for testing product features and claims.

Know what features your customers want

Which product features are worth focusing on? You need a strong understanding of your market to develop products that truly appeal to their preferences. Identify your consumers’ unmet wants and needs to create more appealing offerings.

Conjoint studies reveal the relative importance of your products’ features and a ranked list of consumers’ preferred product concepts. These insights allow you to allocate time and budget more effectively on developing the features that really matter.

Generic Conjoint

Focus on high potential features

You may need to replace, refine, or omit certain features due to consumer feedback or budget restraints. Identify consumers' most preferred features and rule out unpopular ones using our MaxDiff analysis tool. Use MaxDiff alongside our TURF analysis feature to discover the reach of your features by determining the most popular combinations.

MaxDiff Analysis

Compare performance of different claims against competition

Product claims play a major role in consumers’ purchasing decisions. Whether you’re boasting all-natural ingredients, an amazing new flavour, or the latest scientifically-proven formula, claims are important – and even more now than ever.

Discover how consumers rank a series of your potential claims and their individual brand associations with our Claims Test tool. Our tool helps you align your chosen claim with your target audience’s preferences using diagnostic questions. Deep dive into consumers’ detailed thoughts on each claim using open-ended feedback.

Product claims brand associations

Which claims combinations will get the most people interested in your product

Testing a product with several different claims can be difficult as individual testing can produce inaccurate results. Make confident decisions about which claims combinations to use by testing them together. Gain insights on up to 100 individual claims in combination using simulated preference share and find the most popular combinations.

Claims combination testing

Conjoint.ly helps Dairy Producer understand the importance of UK grown soy versus “organic” certification

Time to insight: 3 days

Download case study

Context

Dairy Co is a global yogurt manufacturer. Due to increasing demand for soy product in the UK, Dairy Co’s strategy team would like to launch a soya-based yogurt. In designing the product, Dairy Co’s ponders the need for “organic” versus “UK grown” as a trait.

Goals

Launching a new product requires a significant investment, and as such, Dairy Co would like to understand:

  • How important is UK grown soya beans to consumers?
  • Is “organic” certification important for soya-based yogurt?

Outcomes

Claims Test confirmed that the top claim was most certainly “Made from UK grown soy”. The claim performed well in all diagnostics aspects of naturalness, healthiness, and credibility. It also has strong brand association with Dairy Co.

  • The study provided agile and actionable insights to help Dairy Co understand the importance of "UK grown soy" versus “organic” certification.
  • Dairy Co proceeded to launch Soya-based yogurt without “organic” certification and invested in sourcing UK grown soy.

Conjoint.ly platform makes product research easy

You get agency-quality results at a fraction of the cost and time investment. One powerful end-to-end platform for insights teams for fast and reliable market research. Get answers to questions about features and claims studies. Our team will help your insights team understand consumers and make confident decisions.

Powerful pricing research tools

Our methods are thoroughly tested and rooted in marketing science.

User-friendly interface

Design your pricing study with our intuitive interface for fully automated experiments

User-friendly interface

Design your pricing study with our intuitive interface for fully automated experiments

Detailed interactive reports

Conjoint.ly will automatically analyse the data and prepare online and Excel reports.


Understand claims research in detail

How to Test Claims for Consumer Products

Learn about types of claims and the ways to test them in this introduction to claims research.

Methodology Behind Claims Test

The methodology behind our Claims Test is based on a proven choice-based technique & was refined through multiple FMCG projects.

How to Interpret Preference Scores in Claims Tests

Preference scores used in claims tests measure how much customers liked each claim or product variant.