Conjoint Analysis Software Tool

Conjoint Analysis for Confident Decisions

Conjoint.ly is the leading platform for conjoint analysis and other types of product research. Built with simplicity in mind, it allows you and other product, pricing, and insights teams get the most out of research investment, uncovering:

  • Importance of product features
  • Willingness to pay and optimal pricing
  • Best product and advertising messaging
  • Evaluation and comparison of concepts
  • Source of business and cannibalisation

With Conjoint.ly, you can source respondents worldwide and be assured about data quality through automated and routine manual checks. Design your study with an intuitive interface and talk to an experienced researcher to get their advise. See, play, and apply study results with world-leading reporting tools.

Conjoint Analysis Software Tool

Conjoint Analysis for Confident Decisions

Conjoint.ly is the leading platform for conjoint analysis. Built with simplicity in mind, it helps you uncover:

  • Importance of product features
  • Willingness to pay and optimal pricing
  • Best product and advertising messaging
  • Evaluation and comparison of concepts
  • Source of business and cannibalisation

With Conjoint.ly, you can source quality-assured respondents worldwide. Design your study with an intuitive interface and support from experiences researchers. See, play, and apply study results with world-leading reporting tools.

Working with Conjoint.ly was a truly agile experience. Mondelēz used the platform for an important PPA project for one of our core product lines. The expertise gave us the confidence to make several critical product decisions for the business.

Shopper Insights Lead
Mondelēz International, Melbourne, Australia
Omron
Georgia Pacific
UK Office of National Statistics
Reckitt (RB)
PwC
Danone
Tata
Mondelēz International
Nestle
Brightstar
Novozymes
Leo Burnett

Conjoint.ly makes
conjoint analysis easy

  • Decide optimal pricing, product features, and claims without relying only on past sales data.

  • Clearly predict effects of modifying product features, claims, and pricing through simulations in a competitive context.

  • Easily prioritise products and concepts within your product portfolio.

  • Get actionable insights for your company.

Conjoint.ly platform

Why Conjoint.ly is the platform of choice

You get agency-quality results at a fraction of the cost and time investment. One powerful end-to-end platform for insights teams for fast and reliable market research.

Trusted by insights departments of global brands

Trusted by insights departments of global brands

The Conjoint.ly automated tools (conjoint analysis, Claims Test, etc.) are relied upon by thousands of users across the world.

Among them are leading insights departments of global brands.

Specialisation in pricing and product research

Specialisation in pricing and product research

We are focused on product and pricing research (i.e. we do not offer ad testing, shopper, other types of studies)

We have supported thousands of product and pricing projects (both automated and custom).

Agile service from automated platform to custom projects

Agile service from automated platform to custom projects

We provide state-of-the-art quality analytics to suit your business needs: from automated agile experiments performed on the platform to custom projects of any complexity.

Deep involvement and support throughout the process

Deep involvement and support throughout the process

Conjoint.ly provides reliable support throughout the service to ensure your studies meet your research and business needs.

Get answers to questions about research experiments. We can help you with agile consumer research and conjoint analysis.

Book a quick call today to talk with the team who specialise in product and pricing research methods.


Instead of taking weeks or months of work, products and pricing research can be done faster and better. Set up your study, preview as respondent, and get automated analytics in a few simple steps. Multiple simulations will show you the optimal product to launch at the optimal price. In addition, you will always have expert support throughout your research.

Jason
Jason Widjaja
Management Consultant

1. Pick a tool that will address your research question

Access a complete toolbox of advanced automated research methods. Get answers to questions about pricing strategy, product development and product launch.

2. Design an experiment with user-friendly interface

Carry out your research projects more efficiently than ever before. Build your survey using automated methods on Conjoint.ly’s platform with a simple drag and drop interface.

3. Launch a study and invite respondents to your survey

Define your target group and quotas. Get quality-assured responses directly from Conjoint.ly or bring your own panelists. Take your project to the next level with responses from a pre-screened and profiled audience with our respondent panels.

4. Conjoint.ly collects data from your respondents

We automatically check for the quality of responses and filter out speeders and likely cheaters. Typically, data collection with panel respondents takes only a couple of days.

5. Receive automatic data analysis and play with online reports

Conjoint.ly will automatically analyse the data and prepare online and Excel reports that you can share with your colleagues. Uncover unique data insights with our reporting tools. The most advanced reporting tool available gives you the power to sort, filter, and analyze data from your survey.


Conjoint.ly platform

Quick conjoint design

  • Simple step-by-step tool
  • Customisable text and images
  • Multiple levels of text and images uploaded easily
  • Multiple templates and customisation options
  • Flexible conjoint question design
  • Wide variety of question types
  • Full support including demonstration of the design tools

Source quality respondents worldwide

With Conjoint.ly, you can source respondents on your terms:

  1. Bring your own respondents from your CRM, or
  2. Instantaneously buy general population or more specialised audiences,
  3. Access B2C and B2B buyers with highly targeted criteria through custom-made predefined panels.

If you buy respondents through Conjoint.ly, you only pay for quality responses. Furthermore, our team will help you navigate any data collection project.

Conjoint.ly platform

Conjoint.ly platform

Fully automated analytics

Conjoint analysis can be daunting, but not with Conjoint.ly. The platform will give you the information you need:

  • Product attribute importance scores
  • Preferences for different levels / features
  • Ranked list of product concepts
  • In-market segments
  • Preference share simulations

And if you need any help, Conjoint.ly team is ready to answer your questions.


Engaging experience for respondents

  • Mobile, tablet and computer optimised surveys
  • Multiple design and layout templates to choose from
  • Professional response quality management
  • Translation into other languages
  • Full support, ask us about the most effective design choices
Conjoint.ly platform

Conjoint.ly platform

Simulate what-if market scenarios

Conjoint.ly has the most comprehensive preference share simulation capabilities that let you:

  • See what happens when products, features, or prices are changed.
  • Identify sources of business for new products
  • Measure cannibalisation of your brands
  • Use revenue projections to determine optimal price points
  • Determine the price elasticity of demand for your products

Conjoint.ly offers unparalleled support, allowing you to see nuggets of gold in conjoint results easily.