Solutions Concept testing

Gather meaningful insights from your target audience before your product launch

Validate your best product ideas through a concept test. With Conjoint.ly’s full-service projects, identify which products/services offer the best market opportunities to avoid wasting valuable R&D efforts.

Concept testing provides meaningful insights from target audiences during any stage of product development. It works by testing consumers’ preferences for different product concepts, allowing you to shortlist the best performing concepts by purchase intent, likeability, frequency of purchase, or any other metric. Concept tests not only give your product the best chance of success but also save significant time and costs by ensuring only the most promising ideas proceed to launch.

Solutions Concept testing

Gather meaningful insights from your target audience before your product launch

Validate your best product ideas through a concept test. With Conjoint.ly’s full-service projects, identify which products/services offer the best market opportunities to avoid wasting valuable R&D efforts.

Concept testing provides meaningful insights from target audiences during any stage of product development. It works by testing consumers’ preferences for different product concepts, allowing you to shortlist the best performing concepts by purchase intent, likeability, frequency of purchase, or any other metric. Concept tests not only give your product the best chance of success but also save significant time and costs by ensuring only the most promising ideas proceed to launch.

Measure your customer’s intent to purchase your concepts

When launching new concepts, the critical question is whether consumers will purchase the product. Conjoint.ly’s concept test will allow you to measure the purchase intent achieved by each of your concepts.

Determine which concepts produce the largest incremental gains

Through Conjoint.ly's concept testing, you are able to discover which concepts result in the largest incremental gains for a variety of metrics. These metrics include purchase intent, product relevance, excitement, and more. If existing metrics dont meet your needs, create custom metrics specific to your experiment.

Identify the concepts your consumers prefer the most

Conduct deep dives into which concepts are preferred by consumers and why. Receive respondent feedback about their likes and dislikes to help guide development and release products that satisfy your customers’ particular needs.

Create custom metrics to gain a detailed insights into your consumer's preferences and opinions for your potential products.

Discover a detailed break down for each of your each of your concepts

Through concept testing you are given a detailed break down of consumer preferences regarding each of your product concepts. Commonly used metrics include purchase intent, uniqueness and value for money.

You are also able to use open-ended responses to understand consumer opinions that were not covered within your main survey.

Faster Innovation: Flexible solutions with quick turnarounds


Our team of experienced researchers is here to help you with your product development journey through a full-service project.

Let us help maximise value from your concepts with solutions such as:

  • Designing innovative research methods tailor-made for your experiment,
  • Setting up of simulations,
  • Sourcing high-quality respondents,
  • Running training sessions for your in-house team,
  • Creating interactive online dashboards, specific to your experiment

Whether you want to interrogate the data yourself using Conjoint.ly’s innovative reporting platform or you want a presentation-ready report, Conjoint.ly’s team will help you reach actionable insights with minimal turnaround time.

Industry-leading support from our team of experts

Here at Conjoint.ly, we pride ourselves on delivering the highest level of support to ensure the best possible market research experience.

Our team has experts based all around the globe, meaning that we will always be able to accommodate your time zone. We are always ready to discuss any questions about your experiments or the platform - If in doubt, get in touch!

Deliver findings through presentation-ready decks

Our team of market researchers are the experts in interpreting the results of your market research, transforming it into a form that clearly explains the analysis, findings, and key takeaways of your research. Our team is able to create presentation-ready decks, summarising the key learnings of your experiment and how they can be translated into actionable insights.
Package test

Automated concept testing through a Monadic Test

Don’t want to engage in a full-service project? We have you covered as well. Conduct a Monadic Test through Conjoint.ly’s platform. Monadic tests expose respondents to individual stimuli to perform focussed testing of products.

Conjoint.ly’s wizard-like setup interface and intuitive reporting platform mean agency-quality results at a fraction of the price and time investment.

Source quality respondents worldwide

With Conjoint.ly, you can source respondents on your terms:

  1. Bring your own respondents from your CRM, or
  2. Instantaneously buy general population or more specialised audiences,
  3. Access B2C and B2B buyers with highly targeted criteria through custom-made predefined panels.

If you buy respondents through Conjoint.ly, you only pay for quality responses. Furthermore, our team will help you navigate any data collection project.

Conjoint.ly makes market research easy

You get agency-quality results at a fraction of the cost and time investment. One powerful end-to-end platform for insights teams for fast and reliable market research.

Powerful product research tools

Our methods are thoroughly tested and rooted in marketing science.

User-friendly interface

Design your concept test with our intuitive interface for fully automated experiments.

Response quality control

Let Conjoint.ly collect data for you, checking for the quality of responses.

Detailed interactive reports

Conjoint.ly will automatically analyse the data and prepare online and Excel reports.


You are in good hands

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Book a quick call today to talk with the team who specialise in product and pricing research.


Understand concept testing in detail

How Consumers Enhance New Product Development

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.

5 Best Practices in Concept Testing

With 95% of new products reportedly failing due to lack of preparation, it’s clear businesses must execute more effective planning measures during product development or will likely join this statistic.

How to Have a Perfect Product Launch

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.