Solutions Concept testing

Prioritise winning ideas for successful products

A customer-driven product concept evaluation maximises the chances of product success and minimises the time and cost of trial and error. Through testing your product concepts directly with your target audiences, Conjointly’s concept testing tools provide you with actionable insights during any stage of product development.

To encompass your needs to validate every aspect of a product idea, Conjointly offers a wide range of tools, from the Product Concept Test and Product Variant Selector, to the Product Description Test, Idea Screener, and Package Test.

Solutions Concept testing

Prioritise winning ideas for successful products

A customer-driven product concept evaluation maximises the chances of product success and minimises the time and cost of trial and error. Through testing your product concepts directly with your target audiences, Conjointly’s concept testing tools provide you with actionable insights during any stage of product development.

To encompass your needs to validate every aspect of a product idea, Conjointly offers a wide range of tools, from the Product Concept Test and Product Variant Selector, to the Product Description Test, Idea Screener, and Package Test.

Identify the winning concept for your business with the Product Concept Test

Validating your product concepts directly with consumers in the development process helps steer product development by focusing on the concepts most likely to succeed. In addition, you gain actionable insights which help further refine your concepts, increasing the chances of a successful launch.

The Product Concept Test can help you find the product concept that attracts the highest purchase intent, compare respondents’ pricing and range expectations, understand how your product concepts will influence their purchasing behaviour and many more.

Product Concept Test

Craft the perfect combination of product variants with the Product Variant Selector

Customers are constantly looking for new features and attributes. Introducing the right product variations expands the available choices and helps meet your customer demand.

Conjointly’s Product Variant Selector (PVS) is a comprehensive methodology that is used for:

  • Identifying the most appealing variant idea from up to 300 product variant ideas.
  • Discovering which brand each product idea is most closely associated with.
  • Gathering positive and negative open-ended feedback on each variant.

You can also conduct TURF analysis and simulations of preference shares to identify the top combination of variants that appeals to the largest proportion of consumers and contributes the largest preference share and revenue projection.

Craft the perfect product variants combination with the Product Variant Selector

Gain lightning-fast insights effortlessly with One-Click Market Research

With prices starting at USD 99, One-Click Market Research does not require a paid Conjointly licence, yet it gives you access to actionable insights in hours.

The methods are extremely fast and cost-effective due to:

  • Utilising the same advanced technology and methodology used in the Conjointly platform.
  • Convenience sampling prioritising response collection speed with millions of respondents available
  • Fully automated analysis and report generation.
Gain lightning-fast insights effortlessly with One-Click Market Research

Make your product more appealing with the Product Description Test

Product descriptions convey messages about the product to readers. In an increasingly competitive market, a strong product description not only converts potential prospects, but also plays a significant role in long-term growth by driving stronger brand recognition and customer loyalty.

Conjointly’s Product Description Test helps you:

  • Find the best description for your product.
  • Compare respondent attitudes to each product description.
  • Benchmark product descriptions against good performers.
  • Receiving feedback regarding what respondents liked or disliked about your product descriptions.
Make your product more appealing with the Product Description Test

Differentiate the most promising idea from the rest with the Idea Screener

Customer-centric filtering helps you narrow down hundreds of ideas to prioritise time and financial resources on those with the greatest potential to succeed.

The Idea Screener helps you to find the best product idea for further development, compare respondent attitudes to each idea, benchmark ideas against good performers and collect in-depth feedback on what respondents liked or disliked about your product ideas.

Idea Screener

Craft the most compelling product package with the Package Test

Whether it’s an on-the-shelf product or a range of online services, the overall “look and feel” of a packaging design matters to consumers and is often a sign of the quality and value of a product being offered. As such, gathering consumer reactions to your package designs helps you discover which designs will stimulate strongest purchase intent among your potential buyers and offer insights to optimise and iterate before launch.

The Package Test is used for:

  • Finding the best design for your product packaging.
  • Comparing respondent attitudes to each package.
  • Benchmarking packages against good performers.
  • Receiving feedback regarding what respondents liked or disliked about your packages.
Craft the most compelling product package with the Package Test

Ensure high-quality data with guaranteed high-quality respondents

Consumer surveys often require a sample of hundreds of consumers from your product category, including current users and potential buyers.

Conjointly invites respondents from multiple trusted panel sources into your survey and monitor responses to guarantee quality to satisfy your specific targeting requirements. With access to thousands of panels worldwide, Conjointly can provide you with numerous options to match your specific needs.

Ensure high-quality data with guaranteed high-quality respondents

Trust expert researchers at Conjointly to deliver advanced product and pricing research

From experimental design and set up, data collection, analysis and presentation, Conjointly’s experts are here to help.

Our team has experts based all around the globe, meaning that we will always be able to accommodate your time zone. We are always ready to discuss any questions about your experiments or the platform - If in doubt, get in touch!

Conjointly support team

Understand concept testing in detail

How Consumers Enhance New Product Development

Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.

5 Best Practices in Concept Testing

With 95% of new products reportedly failing due to lack of preparation, it’s clear businesses must execute more effective planning measures during product development or will likely join this statistic.

How to Have a Perfect Product Launch

A good product launch is a sign of a top seller ⁠— so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.