- Introduction to question types available
- Intro text: No respondent input
- Multiple choice
- Dropdown menu
- Ranking
- Short text
- Email address
- Number
- Regular expression
- Paragraph input
- Positive/negative open-ended feedback
- Likert scale
- Dual positive/negative scale
- Net Promoter Score
- Star rating grid
- Constant sum
- Slider
- Single swipe card
- Set of swipe cards
- Image heatmap
- Text highlighter
- Simple block
- Randomisation block
- Setup survey flow controls
- Introduction to preference share simulations
- Top simulator usability tips
- Calculating volume, revenue, and profit
- Scale factor adjustments
- Models for calculating preference shares
- Margin of error in simulations
- Availability adjustments in the simulator
- The segregate function
- The source of business function
- Correlation matrix for simulations
- Scenario optimisation
- Product concept ladder
- Sensitivity to adding or removing concepts
- Adding groups of concepts
- Including adcepts in simulations
- Interactive Excel simulator
- Comparison against the TURF simulator