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  • Tools
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    Survey Tool
    Conjoint Analysis for Feature Selection and Pricing
    GC
    Generic Conjoint
    MD
    MaxDiff Analysis
    BSC
    Brand-Specific Conjoint
    GG
    Gabor-Granger
    VW
    Van Westendorp PSM
    TURF
    TURF Analysis Simulator
    BPTO
    Brand-Price Trade-Off
    Claims Testing
    CT
    Claims Test
    CCT
    Claims Combination Test
    Monadic Testing
    AB
    A/B Test
    MT
    Monadic Test
    VT
    Video Test
    Brand Testing
    BNE
    Business Name Evaluator
    BNT
    Brand Name Test
    DNLC
    Domain Name Likeability Check
    PNT
    Product Name Test
    BCD
    Business Card Design Test
    LT
    Logo Test
    NAT
    NFT Artwork Test
    GDF
    Graphic Design Feedback
    Concept Testing
    PCT
    Product Concept Test
    PVS
    Product Variant Selector
    PDT
    Product Description Test
    IS
    Idea Screener
    PT
    Package Test
    Ad Pretesting
    IAT
    Image Ad Test
    ACT
    Ad Copy Test
    PAT
    Print Ad Test
    OOH
    Out-of-Home Ad Test
    Feature and Pricing Suite for SaaS
    KANO
    Kano Model
    FPM
    Feature Placement Matrix
    FPS
    Feature Placement Simulator
    FPV
    Feature Placement Validator
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Setting up a study on Conjointly
  • Getting respondents
  • GET variables
  • External variables
  • Quick Feedback
  • Multiple languages in one study
  • Integrating with a third-party tool
  • Display logic for survey questions
  • Setting up quotas
  • Piping in previous answers or other data
  • Passing on previous question options
Available question types on Conjointly
  • Introduction to question types available
  • Intro text: No respondent input
  • Multiple choice
  • Dropdown menu
  • Ranking
  • Short text
  • Email address
  • Number
  • Regular expression
  • Paragraph input
  • Positive/negative open-ended feedback
  • Likert scale
  • Dual negative-positive scale
  • Net Promoter Score
  • Star rating grid
  • Constant sum
  • Slider
  • Single swipe card
  • Set of swipe cards
  • Image heatmap
  • Text highlighter
  • Simple block
  • Randomisation block
  • Setup survey flow controls
About conjoint analysis
  • What is conjoint analysis?
  • Classification of conjoint
  • Alternatives to conjoint
  • Technical notes on conjoint
Setting up a conjoint study
  • Overview of set up
  • Setting up a Brand-Price Trade-Off study
  • Tips for setting up conjoint studies
Formulas in Conjointly
  • Formula basics
  • Formulas in the simulator
  • Formulas in respondent weighting
Interpreting results of analysis
  • Partworth utilities
  • Marginal willingness to pay
  • Manual calculation of partworth utilities
  • Price Elasticity of Demand
  • Analysing time series
  • Comparing across segments
  • Setup respondent weightings
  • AI summary of open-ended text responses
Preference share simulations
  • Introduction to preference share simulations
  • Top simulator usability tips
  • Calculating volume, revenue, and profit
  • Scale factor adjustments
  • Models for calculating preference shares
  • Margin of error in simulations
  • Availability adjustments in the simulator
  • The segregate function
  • The source of business function
  • Correlation matrix for simulations
  • Scenario optimisation
  • Product concept ladder
  • Sensitivity to adding or removing concepts
  • Adding groups of concepts
  • Including adcepts in simulations
  • Interactive Excel simulator
  • Comparison against the TURF simulator
Exporting your experiment
  • Exporting experiment data
  • Exporting as an Excel Workbook
  • Exporting as a PowerPoint Presentation
  • Exporting simulator scenarios
  • Exporting your experiment design
  • Exporting your survey script
  • Making beautiful charts in Excel
  • Research Methods Knowledge Base
  • Frequently asked questions
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Conjointly is an all-in-one survey research platform, with easy-to-use advanced tools and expert support. It gives you access to millions of survey respondents and sophisticated product and pricing research methods.

Ready to answer your questions: support@conjointly.com

Research Tools
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  • Claims Test
  • Claims Combination Test
Conjoint Analysis
  • Generic Conjoint
  • MaxDiff Analysis
  • Brand-Specific Conjoint
  • Gabor-Granger Pricing Method
  • Van Westendorp Price Sensitivity Meter
  • TURF Analysis Simulator
  • Brand-Price Trade-Off
Monadic Testing
  • A/B Test
  • Monadic Test
  • Video Test
Ad Pretesting
  • Image Ad Test
  • Ad Copy Test
  • Print Ad Test
  • Out-of-Home Ad Test
Concept Testing
  • Product Concept Test
  • Product Variant Selector
  • Product Description Test
  • Idea Screener
  • Package Test
Brand Testing
  • Business Name Evaluator
  • Brand Name Test
  • Domain Name Likeability Check
  • Product Name Test
  • Business Card Design Test
  • Logo Test
  • NFT Artwork Test
  • Graphic Design Feedback
Feature and Pricing Suite for SaaS
  • Kano Model
  • Feature Placement Matrix
  • Feature Placement Simulator
  • Feature Placement Validator
Expertise
  • Pricing research
  • Claims and messages testing
  • Product feature selection
  • Concept testing
  • Range optimisation
  • Usage and Attitude
  • Full-service research projects
  • Brand Testing
  • Ad Pretesting
  • One-Click Market Research
Industries
  • Consumer goods
  • MedTech and Pharma
  • B2B Respondent Recruitment
  • Feature and Pricing Suite for SaaS
Resources
  • What is Conjoint Analysis?
  • How It Works
  • Guides
  • Blog
  • Webinars
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