- Introduction to preference share simulations
- Top simulator usability tips
- Calculating volume, revenue, and profit
- Scale factor adjustments
- Models for calculating preference shares
- Margin of error in simulations
- Availability adjustments in the simulator
- The segregate function
- The source of business function
- Correlation matrix for simulations
- Scenario optimisation
- Product concept ladder
- Sensitivity to adding or removing concepts
- Adding groups of concepts
- Including adcepts in simulations
- Interactive Excel simulator