Video Test
The Video Test is a variation on the Monadic Test designed for testing videos. Gather feedback and determine the effectiveness of your videos for your website or advertisement. The Video Test is used for:
- Finding the best performing videos
- Comparing respondent attitude to each video
- Receiving feedback regarding what consumers liked or disliked about your videos
Use the Video Test to validate your videos.
The survey flow compares two videos on 4 questions
Video Tests can be automatically translated to more than 30 languages.
Bring your own respondents or buy quality-assured panel respondents from us.
Main outputs of the Video Test
Summary of response table:
How does each video perform relative to the others?
The main output for the Video Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between videos to help you determine the best performing video
Video Passports:
What is the overall performance of each video?
Image passports shows an overview of how each video performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Video correlations table:
Which videos appeal to the same respondents?
Correlations measure the similarity between your videos, with a more positive correlation between two videos indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which videos appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my videos perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which video to display outputs for using the drop-down selection at the top of the output.
How to set up an Ad Test on Conjointly
Step 1
Input your videos into the study. For each video you can specify a name (not displayed to respondents) to help identify it.
Step 2
Choose how you want to source your respondents. Depending on your targeting requirements, Conjointly offers three methods for obtaining respondents:
- Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
- Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
- Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience
Step 3
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Video Testing block.
Step 4
Preview the survey as a participant to test your setup and prepare to launch.