The Video Test is a variation on the Monadic Test designed for testing videos. Gather feedback and determine the effectiveness of your videos for your website or advertisement. The Video Test is used for:
- Finding the best performing videos
- Comparing respondent attitude to each video
- Receiving feedback regarding what consumers liked or disliked about your videos
Main outputs of the Video Test
Summary of response table:
How does each video perform relative to the others?
The main output for the Video Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between videos to help you determine the best performing video
What is the overall performance of each video?
Image passports shows an overview of how each video performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Video correlations table:
Which videos appeal to the same respondents?
Correlations measure the similarity between your videos, with a more positive correlation between two videos indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which videos appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my videos perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which video to display outputs for using the drop-down selection at the top of the output.
How to set up an Ad Test on Conjoint.ly
Input your videos into the study. For each video you can specify a name (not displayed to respondents) to help identify it.
Choose how you want to source your respondents. Depending on your targeting requirements, Conjoint.ly offers three methods for obtaining respondents:
- Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
- Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
- Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Video Testing block.
Preview the survey as a participant to test your setup and prepare to launch.
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