Video Response
Conjointly's Video Response is a versatile survey tool for collecting self-recorded video answers from your target audience to uncover authentic and rich consumer insights. This tool allows you to:
- Conduct video interviews at scale without the hassle of in-person focus groups.
- Capture authentic and unfiltered consumer feedback on products, advertisements, interfaces, and more.
- Enable respondents to record and share responses with a few clicks, no technical setup required.
- Identify key themes and sentiments within responses through AI summaries.
Get started by adding Video Response questions to any of your surveys or customising one of our ready-to-launch, survey templates.
Automated translation
Easily gather and analyse global feedback with automated transcription and translation.
Instant transcription
Save time and streamline your analysis with automatically generated transcripts for every video response.
AI-powered summaries
Instantly identify key themes and ideas within responses as the report loads, through automated AI summaries.
Sentiment analysis
Gain insights into respondents' emotions with algorithms that classify responses as positive, negative, or neutral.
Core benefits of Video Responses
Get real insights from real people
With Conjointly, you can collect insightful video feedback from your target audience through Predefined panels with video response capability, which are crafted to ensure effective and efficient video response collection.
Uncover what consumers consider when purchasing a new smartphone
Through video responses, we found out that one of the biggest drivers is the brand, as expected. What we didn’t expect is how passionate users are towards their current smartphone brand, and how unlikely they are to change.
Get started wth Video Response now to uncover insights you might not have considered.
Gather in-depth consumer feedback
Get actionable insights into your users' experience with the User Feedback Survey. Customise your questions and collect detailed video responses about product usage, attitude, and preferences from your target audience.

Screen and validate product ideas
Vet product ideas with your target audience using the Product Idea Feedback Survey. Upload ideas, customise your questions, and collect nuanced reactions about concept appeal, purchase intent, and suggested improvements from your target consumers.

Evaluate designs and interfaces
Validate graphics, interfaces, advertisements, and more with authentic video feedback through the Design Feedback Survey. Upload designs and collect detailed video responses about association, appeal, and suggested improvements from your target users.

Main outputs

Full list of videos and transcripts
View all recorded responses with their matching transcripts.
Each video submission is stored securely and automatically transcribed. Words in the transcript are highlighted in sync with the video playback. You can adjust viewing settings including rotation and aspect ratio for clear viewing.

AI text analysis of respondent feedback
Uncover key themes and sentiment distributions across responses
The platform automatically analyses text transcripts to provide theme summaries and sentiment breakdowns across positive, negative, neutral, and mixed responses. Analysis results load with your report.

Full list of responses with sentiment categorisation and score
Search and review responses sorted by sentiment analysis
Browse through all responses with their sentiment classifications and numerical scores. Each response displays its overall sentiment type and a corresponding score. Use the search function to find specific responses within the list.
FAQs
Do I need a Conjointly licence to use Video Response?
No, Video Response is offered as a standalone paid tool that you can use without a Conjointly licence. See pricing details in our pricing page.
However, we recommend obtaining a Conjointly licence to combine video insights with our suite of advanced research tools, enhancing the depth of your research.