TURF Analysis Simulator
Conjointly provides the ability to conduct TURF analysis on data from any of your experiments or a custom dataset of your own. TURF stands for Total Unduplicated Reach and Frequency. It is a technique that came into prominence during the 1950s in the space of media planning and is used extensively in range optimisation. This page guides you how to use Conjointly’s modern TURF analysis tool – the best and easiest such tool in existence that helps you digest and check your data and even prepare PowerPoint presentations of your findings:
Number of items in combinationslider.
Prioritised sequence of launching SKUs (the ladder)
Table of reach by item
Performance of each item separately
Exports into PowerPoint and Excel
- You can export the output of all tabs into either Excel or Powerpoint by clicking on the
Export into Excelor
Export into PowerPointbutton.
- Alternatively, you can export tabs individually using the
CSVbutton at the bottom.
- Clicking on
Copywill copy the data into your clipboard so you can paste it into the program of your choice.
Complete solution for product research
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
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