TURF Analysis Simulator
Conjointly provides the ability to conduct TURF analysis on data from any of your experiments or a custom dataset of your own. TURF stands for Total Unduplicated Reach and Frequency. It is a technique that came into prominence during the 1950s in the space of media planning and is used extensively in range optimisation. This page guides you how to use Conjointly’s modern TURF analysis tool – the best and easiest such tool in existence that helps you digest and check your data and even prepare PowerPoint presentations of your findings:
Key outputs

Top combinations
Number of items in combination
slider.
Prioritised sequence of launching SKUs (the ladder)

Simulate scenarios

Correlations

Table of reach by item

Performance of each item separately

Exports into PowerPoint and Excel
- You can export the output of all tabs into either Excel or Powerpoint by clicking on the
Export into Excel
orExport into PowerPoint
button. - Alternatively, you can export tabs individually using the
CSV
button at the bottom. - Clicking on
Copy
will copy the data into your clipboard so you can paste it into the program of your choice.