Product Name Test
With the variety of products available in today’s competitive marketplace, how do businesses determine whether their new products will garner consumer attention? One of the success factors of a product launch is having a memorable name that not only fits with the brand identity but also sets itself apart from other competitors while evoking positive emotions in target customers. These crucial insights can easily be obtained through market research techniques, such as a product name test survey.
Testing a list of potential product names helps you to make data-driven decisions in the last stage of your product development journey. Roll out your exciting new product with knowledge of the name’s effectiveness, and avoid having to change it after an official release. The Product Name Test is used for:
- Finding the best product name for your business.
- Comparing respondent attitudes to each product name.
- Benchmarking product names against good performers.
- Receiving feedback regarding what consumers liked or disliked about your product name.
Start a Product Name Test
Conjointly Market Research
Test your product name in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of product names tested
How does each product name perform relative to the others?
Several KPIs will be measured for each product name, including:
- How relevant and interesting the name sounds.
- How new and different the product would seem.
- Likeability and superiority.
- Whether respondents would visit the product's website or share with family and friends.
- Clarity and pronounceability.
- Unpriced perceptions.
Taken together, these KPIs show how well this product name performs relative to benchmarks.
Product name associations
What are the first things that come to mind upon seeing this product name?
Determine how well a potential product name will fit with your business by examining the associations that consumers make with the name. Discover how consumers really think and feel about your product name and the connections they make when seeing it, which ultimately will influence their perception of your business.
Likes and dislikes about product names
What do people like and dislike about each product name?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the product name that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
| Quantitative Feedback | Qualitative Feedback |
|---|---|
| Relevance | Associations |
| Easy to remember | Likes |
| New and different | Dislikes |
| Likeability | |
| Superiority | |
| Emotions |
Multiple KPIs for product name evaluation
What attributes will the product name be evaluated for?
Gather valuable insights from respondent ratings of your product name against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your product name will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
Example Report: Product Names
This is a Market Test report containing the results of a Product Name Test conducted on potential product names.