Product Name Test
Conjointly's Product Name Test is a powerful tool that can help you and your team test potential product names and determine how your target audience will react to them. This tool offers a range of benefits, including:
- Discover the best product name for your business.
- Compare respondent attitudes towards each product name.
- Identify the emotions associated with each name.
- Receive feedback regarding what consumers liked or disliked about each product name.
Best of all, it is easy to get started, simply input your product names, select your audience, and let the tool do the rest.
The survey flow includes 13 questions for each potential beverage product names.
Product Name Test is part of Conjointly's comprehensive brand testing suite.
Bring your own respondents or buy quality-assured panel respondents from us.
Product Name Test is also available as a Market Test Tool, for only USD 289.
Main outputs of Product Name Test
Conclusions of overall product name performance
Which product name should you go for?
Using intuitive emoji conclusions, identify the product names that performed the best across all metrics tested..
Summary of KPI scores for each name
How does each product name perform relative to each other?
Compare the performance of tested product names on several metrics, such as:
- How likeable the name is.
- How interesting the name sounds.
- How new and different the name is.
- How trustworthy the product seems.
- How easy to remember and pronounce the name is.
Discover respondent engagement and premium price perception
How stimulating and valuable is the name?
Assess respondents' interest in learning more about the product and their price expectations in comparison to similar products offered by other brands.
Discover what emotions your product names evoke
Identify the top emotions associated with your product names to ensure that your chosen names elicit the right emotions and forge positive connections.
AI text analysis of product names
How do consumers really feel about each product name?
With cutting-edge AI technology, uncover key insights from open-ended questions to draw stronger and more insightful conclusions, including:
- Positive and negative responses about the product name.
- The associations that viewers make with the name.
- Additional ideas and comments that provide additional contexts for answers to previous questions.
Complete solution for brand testing research
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
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