Product Name Test

With the variety of products available in today’s competitive marketplace, how do businesses determine whether their new products will garner consumer attention? One of the success factors of a product launch is having a memorable name that not only fits with the brand identity but also sets itself apart from other competitors while evoking positive emotions in target customers. These crucial insights can easily be obtained through market research techniques, such as a product name test survey.

Testing a list of potential product names helps you to make data-driven decisions in the last stage of your product development journey. Roll out your exciting new product with knowledge of the name’s effectiveness, and avoid having to change it after an official release. For only USD 289.00, you can collect deep insights from 100 testers to help you decide the best name to call your brand-new product. The Product Name Test is used for:

  • Finding the best product name for your business.
  • Comparing respondent attitudes to each product name.
  • Benchmarking product names against good performers.
  • Receiving feedback regarding what consumers liked or disliked about your product name.

Submit up to 5 product names for evaluation and get your results prepared by Conjointly market researchers in PDF format in two days:

What you will receive from the Product Name Test

Comparison of product names tested

Comparison of product names tested

How does each product name perform relative to the others?

We measure several KPIs for each product name, including:

  • How relevant and interesting the name sounds
  • How new and different the product would seem
  • Likeability and superiority
  • Whether respondents would actually visit the product's website or share with family and friends
  • Clarity and pronounceability
  • Unpriced perceptions

Taken together, these KPIs show how well this product name performs relative to benchmarks.



What are the first things that come to mind when people hear about this product name?

Likes and dislikes

Likes and dislikes

What do people like and dislike about each product name?

Quantitative FeedbackQualitative Feedback
Easy to rememberLikes and dislikes
New and different

Multiple KPIs for evaluation

Obtain quantitative and qualitative results with our pre-defined KPIs, or customise them with your own requirements.

Qualitative feedback word clouds

Qualitative feedback word clouds

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