Product Description Test
A strong product description not only converts potential prospects, but also plays a significant role in long-term growth by driving stronger brand recognition and customer loyalty.
To achieve this, test your descriptions with potential customers to analyse and understand their reactions so that you can adjust them based on real customer input. The Product Description Test is used for:
- Finding the best description for your product.
- Comparing respondent attitudes to each product description.
- Benchmarking product descriptions against good performers.
- Receiving feedback regarding what respondents liked or disliked about your product descriptions.
Create a custom survey
One-Click Market Research
Test your description in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of product descriptions tested
How does each description perform relative to the others?
Several KPIs will be measured for each idea, including:
- Originality and likeability of the description.
- Whether the product description is relevant to the customer.
- How useful the description is.
- Whether respondents would consider the description to be trustworthy.
- The clarity of the description.
- How complete and comprehensive the product description is.
Taken together, these KPIs show how well this product description performs relative to benchmarks.
Product description heatmaps
Which parts of the product description grab the most attention?
Determine the most attention-grabbing elements of your product description according to your consumers using advanced text-highlighter questions that enable respondents to highlight segments of a text that they like, dislike, understand or do not understand.
Likes and dislikes about product descriptions
What do people like and dislike about each description?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the product description that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
| Quantitative Feedback | Qualitative Feedback |
|---|---|
| Relevance | Attention-grabbing elements |
| Originality and likeability | Likes |
| Trustworthiness | Dislikes |
| Clarity | |
| Complete and comprehensive | |
| Usefulness |
Multiple KPIs for product description evaluation
What attributes will the description be evaluated for?
Gather valuable insights from respondent ratings of your idea against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your potential product description will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
Example Report: Product Descriptions
This is a One-Click Market Research report containing the results of a Product Description Test conducted on potential product descriptions.