Product Description Test

The Product Description Test is a variation on the Monadic Test designed for testing product descriptions. Gather feedback and determine the best product description to pair with your products on your website, advertisements, or online stores. The Product Description Test is used for:

  • Finding the best product description for your products
  • Comparing respondent attitude to each product description
  • Receiving feedback regarding what consumers liked or disliked about your product descriptions

Main outputs of the Product Description Test

Summary of response table:

Summary of response table:

How does each description perform relative to the others?

The main output for the Product Description Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between descriptions to help you determine the best performing description

Description Passports:

Description Passports:

What is the overall performance of each description?

Description passports shows an overview of how each description performed. It includes the summary metrics for every question and open-ended positive and negative feedback.

Description correlations table:

Description correlations table:

Which descriptions appeal to the same respondents?

Correlations measure the similarity between your descriptions, with a more positive correlation between two descriptions indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which descriptions appeal to the same subset of respondents.

Detailed question output for a particular stimulus:

Detailed question output for a particular stimulus:

How did my descriptions perform on a particular question?

Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which description to display outputs for using the drop-down selection at the top of the output.

How to set up an Ad Test on Conjoint.ly

Step 1

Input your descriptions into the study. For each description you can specify a name (not displayed to respondents) to help identify it. You can also include images in your descriptions.

Step 2

Choose how you want to source your respondents. Depending on your targeting requirements, Conjoint.ly offers three methods for obtaining respondents:

  1. Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
  2. Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
  3. Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience

Step 3

Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Description Testing block.

Step 4

Preview the survey as a participant to test your setup and prepare to launch.

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