PCT

Product Concept Test

Concept testing sets new products up for success, by validating every aspect of a potential product with an ideal target audience. By gathering feedback directly from consumers, you can determine whether your product is positioned for optimum growth in the market.

Testing your concepts early on in the development process gives you the opportunity to plan your resources effectively for further improvement of your product before launching.

The Product Concept Test helps you to:

  • Identify the product concept that attracts the highest purchase intent.
  • Gather respondents' pricing and range expectations in comparison to similar products.
  • Investigate how your product concepts will influence their purchasing behaviour.
  • Analyse their perceptions on your product concepts across various attributes, such as clarity, quality and environmental friendliness.

Currently available for 🇦🇺 Australia, 🇧🇷 Brazil, 🇨🇳 China, 🇫🇷 France, 🇩🇪 Germany, 🇳🇱 the Netherlands, 🇬🇧 the UK, and 🇺🇸 the USA. Reach out for availability in other countries.


Start a Product Concept Test

One-Click Market Research

Test your concept in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in around 4 hours.

Product Concept:

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Conclusions of overall product concept performance

Conclusions of overall product concept performance

Which product concept should you go for?

Obtain conclusive results on the performance of your product concepts across all the metrics tested.

Purchase intent, likability, and price expectations

Purchase intent, likability, and price expectations

How likable and valuable is the product?

Determine the extent to which consumers like your product concept, and the likelihood that they will purchase the product.

Understand how consumers expect your product to be priced, in comparison to similar products in the market.

Product concept perceptions

Product concept perceptions

How is each product concept perceived relative to the others?

​​Investigate the perceptions of consumers toward your product concept, including:

  • How new and different the concept is.
  • The quality of the product concept.
  • Whether it is relevant to consumers.
  • How exciting and believable the concept is.
  • Whether it is good for their health.
  • Whether it is environmentally friendly.

Purchasing behaviours towards product concepts

Purchasing behaviours towards product concepts

What is the expected purchasing behaviour with regard to this product concept?

Explore the ways in which consumers will purchase your product, such as:

  • The number of units bought per month.
  • The number of units bought in addition to similar products.
  • The number of units bought per shopping trip.
  • Channel of purchase e.g. supermarkets, convenience stores.
  • Estimated customer spend per purchase and per month.
AI text analysis of product concepts

AI text analysis of product concepts

How do consumers really feel about this product concept?

With cutting-edge AI technology, uncover key insights from open-ended questions, categorised into positive and negative responses, to provide balanced justifications of answers in previous questions.

Example Report: Product Concepts​

This is a One-Click Market Research report containing the results of a Product Concept Test conducted on potential product concepts.​​

Get started with the Product Concept Test​

Start a Product Concept Test Quick test for only USD 99

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