PCT

Product Concept Test

With the constant pressure to launch ahead of competitors, it can be too easy to proceed with the concept proposed by your team. After all, with their market experience, what could go wrong?

What most fail to remember is that the success of a product ultimately lies in the hands of consumers. But how do you launch a product that people will actually purchase? This is where concept testing comes in.

By collecting feedback directly from your target market, the Product Concept Test helps you to:

  • Identify the product concept that attracts the highest purchase intent.
  • Gather respondents' pricing and range expectations in comparison to similar products.
  • Investigate how your product concepts will influence their purchasing behaviour.
  • Analyse their perceptions on your product concepts across various attributes, such as clarity, quality and environmental friendliness.

Currently available for πŸ‡¦πŸ‡Ί Australia, πŸ‡§πŸ‡· Brazil, πŸ‡¨πŸ‡³ China, πŸ‡«πŸ‡· France, πŸ‡©πŸ‡ͺ Germany, πŸ‡³πŸ‡± the Netherlands, πŸ‡¬πŸ‡§ the UK, and πŸ‡ΊπŸ‡Έ the USA. Reach out for availability in other countries.


Subscribe to the all-in-one survey platform and get access to a full suite of advanced research tools (including the Product Concept Test), millions of respondents worldwide and expert support to help you obtain relevant and actionable insights tailored to your business needs.


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Conclusions of overall product concept performance

Conclusions of overall product concept performance

Which product concept should you go for?

Obtain conclusive results on the performance of your product concepts across all the metrics tested.

Purchase intent, likability, and price expectations

Purchase intent, likability, and price expectations

How likable and valuable is the product?

Determine the extent to which consumers like your product concept, and the likelihood that they will purchase the product.

Understand how consumers expect your product to be priced, in comparison to similar products in the market.

Product concept perceptions

Product concept perceptions

How is each product concept perceived relative to the others?

​​Investigate the perceptions of consumers toward your product concept, including:

  • How new and different the concept is.
  • The quality of the product concept.
  • Whether it is relevant to consumers.
  • How exciting and believable the concept is.
  • Whether it is good for their health.
  • Whether it is environmentally friendly.

Purchasing behaviours towards product concepts

Purchasing behaviours towards product concepts

What is the expected purchasing behaviour with regard to this product concept?

Explore the ways in which consumers will purchase your product, such as:

  • The number of units bought per month.
  • The number of units bought in addition to similar products.
  • The number of units bought per shopping trip.
  • Channel of purchase e.g. supermarkets, convenience stores.
  • Estimated customer spend per purchase and per month.
AI text analysis of product concepts

AI text analysis of product concepts

How do consumers really feel about this product concept?

With cutting-edge AI technology, uncover key insights from open-ended questions, categorised into positive and negative responses, to provide balanced justifications of answers in previous questions.

Example Report: Product Concepts​

This is a One-Click Market Research report containing the results of a Product Concept Test conducted on potential product concepts.​​

Get started with the Product Concept Test​

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