Print Ad Test
In an increasingly digital world saturated with online ads, print advertising is still a viable marketing approach that offers many benefits. Advertising in publications such as magazines or newspapers helps businesses to build credibility and trust with the public. Print advertising is also effective as customers spend more time reading print ads than other ads.
Pre-test your ads before printing to increase the chances of a positive reaction from your target audience by uncovering the areas favoured by them and areas that will need improvements. The Print Ad Test is used for:
- Finding the best print ads for your campaign.
- Comparing respondent attitudes to each print ad.
- Benchmarking print ads against good performers.
- Receiving feedback regarding what consumers liked or disliked about your print ads.
Start a Print Ad Test
Conjointly Market Research
Test up to 5 print ads in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of print ads tested
How does each print ad perform relative to the others?
Several KPIs will be measured for each print ad, including:
- Clarity and trustworthiness.
- How relevant and likeable the ad is.
- How easy to spot the ad would be.
- Originality and authenticity.
- Whether respondents would follow the call to action (CTA) or discuss the ad further.
- Which channel they would expect to see the ad.
Taken together, these KPIs show how well this ad performs relative to benchmarks.
Print ad associations
What are the first things that come to mind upon seeing this print ad?
Determine how well a potential print ad will fit with your campaign by examining the associations that consumers make with the ad. Discover how consumers really think and feel about your ad and the connections they make when seeing it, which ultimately will influence their perception of your ad.
Likes and dislikes about print ads
What do people like and dislike about each print ad?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the print ad that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
| Quantitative Feedback | Qualitative Feedback |
|---|---|
| Relevance and likeability | Associations |
| Originality and authenticity | Likes |
| Easy to spot | Dislikes |
| Intent to follow call to action (CTA) | |
| Intent to discuss further | |
| Emotions |
Multiple KPIs for print ad evaluation
What attributes will the print ad be evaluated for?
Gather valuable insights from respondent ratings of your print ad against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your print ad will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
Example Report: Print Ads
This is a Market Test report containing the results of a Print Ad Test conducted on potential print ads.