The Package Test is a variant of the Monadic Test designed specifically for testing packaging. Leveraging the ability of the Monadic Test to perform focussed testing of individual stimuli, the Package Test lets you:
- Select the best performing package
- Discover consumer attitude towards different packaging
- Focussed testing of consumer preference on metrics such as purchase intent
- Validate your packages prior to launch
Main outputs of the Package Test
Summary of response table:
How does each packaging concept perform relative to the others?
The main output for the Package Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between package concepts to help you determine the top performing packaging
What is the overall performance of each packaging concept?
Package concept passports shows an overview of how each package performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Concept correlations table:
Correlations measure the similarity between your packaging concepts, with a more positive correlation between two concepts indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which packaging appeals to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my packaging concepts perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which package concept to display outputs for using the drop-down selection at the top of the output.
How to set up a Package Test on Conjointly
Indicate whether you want to display prices when testing your packaging concepts.
Input your package concepts into the study. For each concept you can specify the name, an image (including text descriptions or videos), and price if selected in the previous step.
Choose how you want to source your respondents. Depending on your targeting requirements, Conjointly offers three methods for obtaining respondents:
- Bring your own respondents to use a list of your customers or leads, source respondents from elsewhere, or to integrate with another survey.
- Target specific panel respondents to purchase responses from our panel network if you want to target specific respondents by location, demographics, and profiling questions.
- Use a pre-defined panel if you want to target specific respondents, such as your companies own pre-defined audience
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Concept Testing block.
Preview the survey as a participant to test your setup and prepare to launch.
Complete solution for pricing research
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
Feature and claim selection and measuring willingness to pay for features for a single product.
MaxDiff (aka Maximum Difference Scaling or Best–Worst Scaling) is a statistical technique that creates a robust ranking of different items, such as product features.
Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice.
Pricing, feature and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers.
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
Determine price elasticity for a single product and identify revenue-maximising price level.
The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.
Perform focussed comparisons between two items to determine which performs better.
Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.
Test the effectiveness of your advertisements using a comprehensive research method
Test the effectiveness of your digital advertisements in an online environment
Efficiently test potential brand names to identify the best one to represent your business
Efficiently evaluate potential business names to identify the best one to represent your brand
Efficiently test potential domain names to identify the perfect new home for your brand
Efficiently test potential product names to identify the best one to reflect your brand
Conduct automated TURF analysis on results of any Conjointly experiment (or an outside dataset) using this user-friendly TURF analysis tool.
Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjointly.
Ensure product-market fit and maximise your user acquisition and expansion, by differentiating software features according to your users' needs.