Conjointly’s Out-of-Home (OOH) Video Ad Test helps you and your team test multiple OOH video ads with your target audience. This allows you to:
- Identify the best OOH video ads for your campaign.
- Uncover how consumers rate your ads on a variety of KPIs.
- Identify the ad elements that consumers like and dislike, without the need for live A/B testing.
- Justify ad choices with real data like emotional reactions and consumers’ open-ended feedback, summarised by AI.
Best of all, it is easy to get started, simply upload your OOH video ads, select your audience, and let the tool do the rest.
OOH Video Ad Test is part of Conjointly's comprehensive ad pretesting suite.
OOH Video Ad Tests can be automatically translated to more than 30 languages.
Bring your own respondents or source real human respondents swiftly and at scale through us.
The video test includes 19 questions for two standard (non-out-of-home) videos.
Main outputs of Out-of-Home Video Ad Test
Conclusions of overall out-of-home video ad performance
Which out-of-home video ad should you go for?
Identify the top-performing video ads across all metrics tested with intuitive emoji conclusion.
Summary of KPI scores for each out-of-home video ad
How does each out-of-home video ad perform relative to the others?
Several KPIs will be measured for each out-of-home video ad, including:
- How relevant and authentic the ad seems.
- How likeable and original the ad is.
- How easy to spot, clear and trustworthy the ad looks.
Taken together, these KPIs show how well this out-of-home ad performs relative to benchmarks.
Respondent intent to engage
How stimulating is the ad?
Assess respondents' intent to follow call to action, and to discuss further about the OOH video ad.
Anticipated channels and emotional responses
Identify the top channels where viewers expect to see your out-of-home video ads, and the emotions the ads evoke.
AI text analysis of respondent feedback
What feedback do respondents have for this ad?
With cutting-edge AI technology, uncover rich insights from open-ended questions to draw stronger and more insightful conclusions, including:
- The associations that viewers make with the ad.
- Memorable elements of the ad that viewers are able to recall.
- Suggestions to improve the ad.
- Additional ideas and comments that provide additional contexts for answers to previous questions.
How to set up an Out-of-Home Video Ad Test on Conjointly
Step 1 Welcome
The Out-of-Home Video Ad Test wizard welcomes you and guides you through 6 simple steps to set up your test. In this first step, you can select pre-translated languages. Additional locales can be added and translated later via experiment settings.
Step 2 Insert videos
Input your video ads into the study. For each video you can specify a name (not displayed to respondents) to help identify it. Two optional settings are available:
- Require participants to watch the full video before continuing.
- Mark the video as a benchmark stimulus, which will display it in the rightmost column of your results table.
Step 3 Select metrics
Choose the metrics for your test. You can select from our pre-set options or customise the experiment by adding your own questions. Hover over the comment icon next to each question to view the detail.
Step 4 List channels
Add channels to your test. This allows you to gauge where respondents would expect to encounter each video, providing valuable insights into optimal placement strategies.
Step 5 Choose respondents
Out-of-Home Video Ad Test typically require between 100 and 1,000 participants, depending on the total number of variants. Our platform displays the recommended sample size for your experiment on the left-hand panel. Conjointly offers several options to get participants for your experiments.
Source real human respondents swiftly and at scale via Self-serve sample or Predefined panel options. You can also bring your own respondents or send an email campaign to distribute surveys to your existing contacts.
Step 6 Launch or further edit
Your experiment is now ready for launch. Preview the survey as a participant to test your setup and click on to launch your experiment.
Select if you would like to change question text, configure the order of diagnostics questions, perform other customisations, or add more questions.
Please note that two additional audio and video comprehension check blocks, featuring our sample validation videos will be automatically added to your survey to help you validate that participants have properly watched and understood the test videos before answering your questions.