Logo Test
As the face of a brand, a logo acts as a key differentiator for businesses in a crowded marketplace. Businesses are able to stand out among their competitors when their logos are distinctive and memorable and clearly reflect their personalities and values. However, logo design often requires a significant investment and sometimes even the most visually attractive logo can leave the wrong impression, which could make or break a brand considering that the logo will appear wherever the brand exists.
With the huge cost that can go into brand development, it would therefore prove to be valuable to validate a certain logo choice or develop further iterations of a design. Whether you're launching a new business or refreshing your brand image, your marketing team can certainly benefit from testing your logo with potential customers before making that crucial final decision. From elegance and trustworthiness to industry and country of origin, gather high-quality opinions on a variety of aspects to identify areas that are making a positive impact or that might need further improvements. The Logo Test is used for:
- Finding the best logo for your ads.
- Comparing respondent attitudes to each logo.
- Benchmarking logos against good performers.
- Receiving feedback regarding what consumers liked or disliked about your logo.
Start a logo test
Conjointly Market Research
Test up to 5 logos in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of logos tested
How does each logo perform relative to the others?
Several KPIs will be measured for each logo, including:
- Likeability and originality.
- How elegant and polished the logo is.
- How trustworthy the brand would seem.
- Perceived industry and country of origin.
Taken together, these KPIs show how well this logo performs relative to benchmarks.
Logo associations
What are the first things that come to mind upon seeing this logo?
Determine how well a potential logo will fit with your business by examining the associations that consumers make with the logo. Discover how consumers really think and feel about your logo and the connections they make when seeing it, which ultimately will influence their perception of your business.
Likes and dislikes about logos
What do people like and dislike about each logo?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the logo that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
| Quantitative Feedback | Qualitative Feedback |
|---|---|
| Likeability | Associations |
| Originality | Likes |
| Elegance | Dislikes |
| Polished | |
| Trustworthiness | |
| Perceived industry and country of origin |
Multiple KPIs for logo evaluation
What attributes will the logo be evaluated for?
Gather valuable insights from respondent ratings of your logo against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your logo will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
Example Report: Logos
This is a Market Test report containing the results of a Logo Test conducted on potential logos.