Logo Test
Conjointly’s Logo Test helps you and your team test multiple logos with your target audience. This allows you to:
- Identify the logo that excels in all metrics tested.
- Uncovers how consumers rate your logos on a variety of KPIs.
- Identify the logo elements that consumers like and dislike, without the need for live A/B testing.
- Justify logo choices with real data like emotional reactions to the logos and consumers’ open-ended feedback, summarised by AI.
Best of all, it is easy to get started, simply upload your logos, select your audience, and let the tool do the rest.
The survey flow includes 12 questions for each of the five logo variations.
Logo Test surveys can be automatically translated into over 10 languages.
Bring your own respondents or buy quality-assured panel respondents from us.
Logo Test is also available as a Market Test Tool, for only 289 USD.
Main outputs of Logo Test
Conclusions of overall logo performance
Which logo should you go for?
Identify the top-performing logos across all metrics tested with intuitive thumb-up emoji conclusion.
Summary of KPI scores for each name
How does each logo perform relative to the others?
Compare the performance of tested logos on several metrics, including:
- How likeable the logo is.
- How original the logo is.
- How elegant and polished the logo looks.
- How trustworthy the brand seems.
Likes and dislikes about logos
What do people like and dislike about each logo?
The image heatmaps, combined with AI summaries of respondent comments, pinpoint favoured and unfavoured logo elements. This provides valuable insights for optimising the logos and making more informed design decisions.
Perceived industry and company origin
What industry and company origin do respondents associate with the logo?
Identify the top three industries and countries that viewers associated with your logos to ensure your logos accurately reflect your brand identity.
Discover what emotions your logos evoke
Identify the top emotions associated with your logos to ensure that your chosen logo elicits the right emotions and forges positive connections.
AI text analysis of respondent feedback
What feedback do respondents have for the logos?
With cutting-edge AI technology, uncover rich insights from open-ended questions to draw stronger and more insightful conclusions, including:
- The associations that viewers make with the logos.
- Suggestions to improve the logos.
- Additional ideas and comments that provide additional contexts for answers to previous questions.