Image Test
The Image Test is a variation on the Monadic Test designed for testing images. Gather feedback and determine the effectiveness of your images for your website, advertisement, or product. The Image Test is used for:
- Finding the best performing images
- Comparing respondent attitude to each image
- Receiving feedback regarding what consumers liked or disliked about your images
Use the Image Test to validate your images.
The survey flow compares two images on 4 questions
Image Tests can be automatically translated to more than 30 languages.
Bring your own respondents or buy quality-assured panel respondents from us.
Main outputs of the Image Test
Summary of response table:
How does each image perform relative to the others?
The main output for the Image Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between images to help you determine the best performing image
Image Passports:
What is the overall performance of each image?
Image passports shows an overview of how each image performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Image correlations table:
Which images appeal to the same respondents?
Correlations measure the similarity between your images, with a more positive correlation between two images indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which images appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my images perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which image to display outputs for using the drop-down selection at the top of the output.
