The Image Test is a variation on the Monadic Test designed for testing images. Gather feedback and determine the effectiveness of your images for your website, advertisement, or product. The Image Test is used for:
- Finding the best performing images
- Comparing respondent attitude to each image
- Receiving feedback regarding what consumers liked or disliked about your images
Main outputs of the Image Test
Summary of response table:
How does each image perform relative to the others?
The main output for the Image Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between images to help you determine the best performing image
What is the overall performance of each image?
Image passports shows an overview of how each image performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Image correlations table:
Which images appeal to the same respondents?
Correlations measure the similarity between your images, with a more positive correlation between two images indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which images appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my images perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which image to display outputs for using the drop-down selection at the top of the output.
How to set up an Ad Test on Conjointly
Input your images into the study. For each image you can specify a name (not displayed to respondents) to help identify it.
Choose how you want to source your respondents. Depending on your targeting requirements, Conjointly offers three methods for obtaining respondents:
- Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
- Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
- Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Image Testing block.
Preview the survey as a participant to test your setup and prepare to launch.
Complete solution for testing images
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
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