Image Test
The Image Test is a variation on the Monadic Test designed for testing images. Gather feedback and determine the effectiveness of your images for your website, advertisement, or product. The Image Test is used for:
- Finding the best performing images
- Comparing respondent attitude to each image
- Receiving feedback regarding what consumers liked or disliked about your images
Use the Image Test to validate your images.
The survey flow compares two images on 4 questions
Image Tests can be automatically translated to more than 30 languages.
Bring your own respondents or buy quality-assured panel respondents from us.
Main outputs of the Image Test
Summary of response table:
How does each image perform relative to the others?
The main output for the Image Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between images to help you determine the best performing image
Image Passports:
What is the overall performance of each image?
Image passports shows an overview of how each image performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Image correlations table:
Which images appeal to the same respondents?
Correlations measure the similarity between your images, with a more positive correlation between two images indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which images appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my images perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which image to display outputs for using the drop-down selection at the top of the output.
How to set up an Ad Test on Conjointly
Step 1
Input your images into the study. For each image you can specify a name (not displayed to respondents) to help identify it.
Step 2
Choose how you want to source your respondents. Depending on your targeting requirements, Conjointly offers three methods for obtaining respondents:
- Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
- Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
- Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience
Step 3
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Image Testing block.
Step 4
Preview the survey as a participant to test your setup and prepare to launch.