Image Test

The Image Test is a variation on the Monadic Test designed for testing images. Gather feedback and determine the effectiveness of your images for your website, advertisement, or product. The Image Test is used for:

  • Finding the best performing images
  • Comparing respondent attitude to each image
  • Receiving feedback regarding what consumers liked or disliked about your images
Image Test

Main outputs of the Image Test

Summary of response table:

Summary of response table:

How does each image perform relative to the others?

The main output for the Image Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between images to help you determine the best performing image

Image Passports:

Image Passports:

What is the overall performance of each image?

Image passports shows an overview of how each image performed. It includes the summary metrics for every question and open-ended positive and negative feedback.

Image correlations table:

Image correlations table:

Which images appeal to the same respondents?

Correlations measure the similarity between your images, with a more positive correlation between two images indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which images appeal to the same subset of respondents.

Detailed question output for a particular stimulus:

Detailed question output for a particular stimulus:

How did my images perform on a particular question?

Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which image to display outputs for using the drop-down selection at the top of the output.

How to set up an Ad Test on Conjointly

Step 1

Input your images into the study. For each image you can specify a name (not displayed to respondents) to help identify it.

Step 2

Choose how you want to source your respondents. Depending on your targeting requirements, Conjointly offers three methods for obtaining respondents:

  1. Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
  2. Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
  3. Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience

Step 3

Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Image Testing block.

Step 4

Preview the survey as a participant to test your setup and prepare to launch.

Complete solution for testing images