Image Ad Test
In today’s digital world, businesses invest a huge amount of money in placing image ads on webpages, social media, emails, and many more platforms, but how do they maximise the ROI from their ads? Image-based advertising plays an important role in capturing the attention of target audiences and subsequently improving the chances that they will recognise and engage with the advertised product or service. Thus, it is crucial for researchers to predict that the ads would make a good first impression and attract the right target group before launching.
With this knowledge in hand, your marketing team could truly benefit from carrying out image ad testing before launching the ads to reveal how your ideal target audience would react to the ads. The Image Ad Test is used for:
- Finding the best image ads for your business.
- Comparing respondent attitudes to each image ad.
- Benchmarking image ads against good performers.
- Receiving feedback regarding what consumers liked or disliked about your image ads.
One-Click Market Research
Test up to 5 image ads in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of image ads tested
How does each image ad perform relative to the others?
Several KPIs will be measured for each image ad, including:
- How relevant and likeable the image ad is.
- How original and authentic the ad would seem.
- Clarity and trustworthiness.
- Whether respondents would actually follow the call to action (CTA).
- Whether respondents would share or discuss the ad with family and friends.
- Which channel they would expect to see the ad.
Taken together, these KPIs show how well this image ad performs relative to benchmarks.
Image ad associations
What are the first things that come to mind upon seeing this image ad?
Determine how well a potential image ad will fit with your branding by examining the associations that consumers make with the image. Discover how consumers really think and feel about your image ad and the connections they make when seeing it, which ultimately will influence their perception of your ad.
Likes and dislikes about image ads
What do people like and dislike about each image ad?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the image ad that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
|Quantitative Feedback||Qualitative Feedback|
|Intent to follow call to action (CTA)|
|Intent to share with others|
Multiple KPIs for image ad evaluation
What attributes will the image ad be evaluated for?
Gather valuable insights from respondent ratings of your image ad against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your image ad will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
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