Image Ad Test
Businesses invest a huge amount of money in advertising every year, but how do they maximise the ROI from their ads? Advertisers for all kinds of markets know that the images used in ads play an important role in capturing the attention of target audiences and subsequently improving the chances that they will recognise and engage with the product or service being advertised. Thus, it is crucial for researchers to predict that the ads would make a good first impression and attract the right target group before launching.
With this knowledge in hand, your marketing team could truly benefit from carrying out image ad testing before launching the ads to reveal how your ideal target audience would react to the particular images. The Image Ad Test is used for:
- Finding the best image for your ads.
- Comparing respondent attitudes to each image.
- Benchmarking images against good performers.
- Receiving feedback regarding what consumers liked or disliked about your ad images.
One-Click Market Research
Test your ad image in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of ad images tested
How does each image perform relative to the others?
Several KPIs will be measured for each ad image, including:
- How relevant and likeable the image is.
- How original and authentic the ad would seem.
- Clarity and trustworthiness.
- Whether respondents would actually follow the call to action (CTA).
- Whether respondents would share or discuss the ad with family and friends.
- Which channel they would expect to see the ad.
Taken together, these KPIs show how well this image performs relative to benchmarks.
Ad image associations
What are the first things that come to mind upon seeing this ad image?
Determine how well a potential image will fit with your ad by examining the associations that consumers make with the image. Discover how consumers really think and feel about your ad image and the connections they make when seeing it, which ultimately will influence their perception of your ad.
Likes and dislikes about ad images
What do people like and dislike about each ad image?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the ad image that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
|Quantitative Feedback||Qualitative Feedback|
|Intent to follow call to action (CTA)|
|Intent to share with others|
Multiple KPIs for ad image evaluation
What attributes will the ad image be evaluated for?
Gather valuable insights from respondent ratings of your ad image against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your ad image will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
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