The Idea Screener is a variant of the Monadic Test designed specifically for receiving feedback on your product ideas from consumers. Building on the ability of the Monadic Test to conduct focused testing of stimuli, Conjoint.ly's Idea Screener adds a swipe-to-answer respondent interface that allows for:
- Quickly determine purchase intent for a large number of product ideas
- Testing consumer attitude towards product ideas
- Receiving feedback on what consumers like, dislike, or find confusing about your product concepts
- Pre-development screening of product ideas to help focus your resources
Main outputs of the Idea Screener
Summary of response table:
How does each product idea perform relative to the other idea?
The main output for the Idea Screener, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between product ideas to help you determine the top performing idea
What is the overall performance of each product idea?
Idea passports show an overview of how each product idea performed. It includes the summary metrics for every question and gathers crucial open-ended positive and negative feedback.
Idea correlations table:
Which product ideas appeal to the same respondents?
Correlations measure the similarity between your product ideas, with a more positive correlation between two ideas indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which ideas appeal to the same subset of respondents.
Detailed consumer feedback:
What did consumers like or dislike about the product idea?
Highlight aspects of your product ideas that your consumers like, dislike, or find confusing. This output will help you refine your product ideas with detailed feedback directly from the respondents
How to set up an Idea Screener on Conjoint.ly
Input your product ideas into the study. For each concept you can specify the name, description, and upload an image.
Choose how you want to source your respondents. Depending on your targeting requirements, Conjoint.ly offers three methods for obtaining respondents:
- Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
- Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
- Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Idea Screener block.
Preview the survey as a participant to test your setup and prepare to launch.
Complete solution for pricing research
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
Feature and claim selection and measuring willingness to pay for features for a single product.
Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice.
Pricing, feature and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers.
MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
Determine price elasticity for a single product and identify revenue-maximising price level.
The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.
Perform focussed comparisons between two items to determine which performs better.
Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.
Test the effectiveness of your advertisements using a comprehensive research method
Test the effectiveness of your digital advertisements in an online environment
Conduct automated TURF analysis on results of any Conjoint.ly experiment (or an outside dataset) using this user-friendly TURF analysis tool.
Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.
Ensure product-market fit and maximise your user acquisition and expansion, by differentiating software features according to your users' needs.