Idea Screener

Every winning product begins with a comprehensive screening process ahead of development. With customer-centric filtering, businesses could easily narrow down hundreds of ideas to focus on the most promising products and avoid missed opportunities.

As such, screening your product ideas early on in the process will help you to prioritise time and financial resources on those with the biggest potential. Collect consumer views on the ideas that your team has generated, and develop further iterations for ultimate success with their feedback. The Idea Screener is used for:

  • Finding the best product idea for further development.
  • Comparing respondent attitudes to each product idea.
  • Benchmarking product ideas against good performers.
  • Receiving feedback regarding what respondents liked or disliked about your product ideas.

To test your ideas, you can incorporate visuals and text in idea boards and upload them in jpg or .png file format. This is an ideal way to introduce fresh ideas to potential customers.

Create a custom survey

Conjointly Market Research

Test up to 5 ideas in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.


You can upload up to five .jpg or .png images.

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Comparison of ideas tested

Comparison of ideas tested

How does each idea perform relative to the others?

Several KPIs will be measured for each idea, including:

  • Clarity and superiority of the idea.
  • How unique and interesting the idea is.
  • Whether respondents would consider purchasing or discussing the product with others.
  • Perceived quality of product idea compared to others in the market.
  • Range and packaging appeal of the idea.
  • How much respondents expect the product to be priced in comparison to other products.
  • How natural and sustainable the idea would be.
  • Whether the product would have a positive influence on society.
  • Reasons for usage of the product.
  • Which brands respondents would most associate the idea with.

Taken together, these KPIs show how well this idea performs relative to benchmarks.

Idea associations

Idea associations

What are the first things that come to mind upon seeing this idea?

​​Determine how well a product idea will fit with your business by examining the associations that consumers make with the product. Discover how consumers really think and feel about your product idea and the connections they make when seeing it, which ultimately will influence their perception of your potential product.

Likes and dislikes about ideas

Likes and dislikes about ideas

What do people like and dislike about each idea?

Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the product idea that previous questions may have missed.​

These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.

Quantitative FeedbackQualitative Feedback
Purchase intentAssociations
Compared price expectationsLikes
Perceived quality, range and packaging appealDislikes
Sustainability and influence on society
Brand associations and reasons for usage
Clarity, superiority and uniqueness

Multiple KPIs for idea evaluation

What attributes will the idea be evaluated for?

Gather valuable insights from respondent ratings of your idea against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your potential product will have in the marketplace.

For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.

Example Report: Product Ideas

This is a Market Test report containing the results of an Idea Screener conducted on potential product ideas.​​

Get started with the Idea Screener​

Create a custom survey Quick test for only USD 99

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