FPV

Feature Placement Validator

The Feature Placement Validator is an adapted conjoint methodology that measures uses consumer preference for plans in a hypothetical pricing pages. By analysing consumer preference for potential plans the Feature Placement Validator is able to:

  • Estimate projected preference shares and revenue index of hypothetical plans in a pricing page
  • Measure and record respondent mouse hover and reaction time to identify drivers of choice for each plan
  • Validate the performance of optimal plans obtained from the Feature placement simulator

Key outputs of the Feature Placement Validator

Feature Placement Validator

Estimated preference share and revenue index

The core output of the Feature Placement Validator, estimated preference shares and revenue index measures the predicted performance of each plan in a hypothetical pricing page. Using the validator, you can compare performance between multiple hypothetical pricing pages to help you identify the pricing plans that will maximise revenue.
Identify drivers of choice

Mouse movements and reaction time

Identify what features drive choice in your pricing page by analysing the concentration of mouse movement and reaction time. Measure the attentiveness of respondents and the natural decision making time to identify which plans consumers find easiest to understand.

GC
Range optimisation
Features and claims

Generic Conjoint

Feature and claim selection and measuring willingness to pay for features for a single product.

BSC
Pricing research
Range optimisation

Brand-Specific Conjoint

Brand-specific conjoint is a discrete choice method for markets where potential product characteristics vary across brands or SKUs.

CT
Features and claims

Claims Test

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

MD
Range optimisation
Features and claims

MaxDiff Analysis

MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.

PVS
Range optimisation

Product Variant Selector

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

BPTO
Pricing research

Brand-Price Trade-Off

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

GG
Pricing research

Gabor-Granger Pricing Method

Determine price elasticity for a single product and identify revenue-maximising price level.

VW
Pricing research

Van Westendorp Price Sensitivity Meter

The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.

AB
Concept testing

A/B Test

Perform focussed comparisons between two items to determine which performs better.

AT
Concept testing

Ad Test

Test the effectiveness of your advertisements using a comprehensive research method

DAT
Concept testing

Digital Asset Test

Test the effectiveness of your digital advertisements in an online environment

IT
Concept testing

Image Test

Test the effectiveness of your images in an online environment

MT
Concept testing

Monadic Test

Compare performance of concepts or products through thorough testing on several metrics.

PDT
Concept testing

Product Description Test

Validate your product descriptions before release

PCT
Concept testing

Product Concept Test

Determine the best concepts through focussed testing

VT
Concept testing

Video Test

Test the effectiveness of your videos in an online environment

IS
Concept testing

Idea Screener

Perform preliminary screening to find your best product ideas.

PT
Concept testing

Package Test

Discover the best packaging for your products

TURF
Range optimisation
Features and claims

TURF Analysis Simulator

Conduct automated TURF analysis on any dataset using Conjoint.ly’s user-friendly TURF analysis tool.

DIY

DIY Experimental Design

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.

MOBS

Monthly Omnibus Survey

Track consumer attitudes and perceptions on regular basis in the USA, UK, France, and Spain in a timely and cost-efficient manner.

FST

Free Survey Tool

Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.