FPS

Feature Placement Simulator

The Feature Placement Simulator is an extension of the [Feature placement matrix] that uses consumer preference and willingness to pay to simulate the performance of potential pricing pages. By assessing the consumer perception of features and pricing, the Feature Placement Simulator is able to:

  • Compare performance of potential pricing pages in a competitive context
  • Discover the optimal combination of features and pricing that maximises revenue
  • Determine placement of premium or add-on features

Key outputs of the Feature Placement Simulator

Feature Placement Simulator

Feature Placement Simulator

The Feature Placement Simulator allows you to build scenarios by specifying the features and pricing of each tier of your pricing plans. The simulator is able to predict the performance of potential plans by analysing consumer preference and willingness to pay for individual features, returning the predicted percentage of respondents who would purchase each plan.

GC
Range optimisation
Features and claims

Generic Conjoint

Feature and claim selection and measuring willingness to pay for features for a single product.

BSC
Pricing research
Range optimisation

Brand-Specific Conjoint

Brand-specific conjoint is a discrete choice method for markets where potential product characteristics vary across brands or SKUs.

CT
Features and claims

Claims Test

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

MD
Range optimisation
Features and claims

MaxDiff Analysis

MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.

PVS
Range optimisation

Product Variant Selector

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

BPTO
Pricing research

Brand-Price Trade-Off

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

GG
Pricing research

Gabor-Granger Pricing Method

Determine price elasticity for a single product and identify revenue-maximising price level.

VW
Pricing research

Van Westendorp Price Sensitivity Meter

The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.

AB
Concept testing

A/B Test

Perform focussed comparisons between two items to determine which performs better.

AT
Concept testing

Ad Test

Test the effectiveness of your advertisements using a comprehensive research method

DAT
Concept testing

Digital Asset Test

Test the effectiveness of your digital advertisements in an online environment

IT
Concept testing

Image Test

Test the effectiveness of your images in an online environment

MT
Concept testing

Monadic Test

Compare performance of concepts or products through thorough testing on several metrics.

PDT
Concept testing

Product Description Test

Validate your product descriptions before release

PCT
Concept testing

Product Concept Test

Determine the best concepts through focussed testing

VT
Concept testing

Video Test

Test the effectiveness of your videos in an online environment

IS
Concept testing

Idea Screener

Perform preliminary screening to find your best product ideas.

PT
Concept testing

Package Test

Discover the best packaging for your products

TURF
Range optimisation
Features and claims

TURF Analysis Simulator

Conduct automated TURF analysis on any dataset using Conjoint.ly’s user-friendly TURF analysis tool.

DIY

DIY Experimental Design

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.

MOBS

Monthly Omnibus Survey

Track consumer attitudes and perceptions on regular basis in the USA, UK, France, and Spain in a timely and cost-efficient manner.

FST

Free Survey Tool

Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.