DNLC

Domain Name Likeability Check

Selecting a domain name is not just about SEO and uniqueness. Your domain name is an important component of your branding. But you really only get one shot at selecting it (unless you want to spend thousands of dollars and countless hours on updating and re-building your SEO).

For only USD 289.00, you can gather structured feedback from 100 testers and determine the best domain name to use as the new home of your brand. The Domain Name Likeability Check is used for:

  • Finding the best domain name for your website.
  • Comparing respondent attitude to each domain name.
  • Benchmarking domain names against good performers.
  • Receiving feedback regarding what consumers liked or disliked about your domain name.

One-Click Market Research

Test your domain name in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.

Domain names (up to 5)*:

1.___________________________________________________________

2.___________________________________________________________

3.___________________________________________________________

4.___________________________________________________________

5.___________________________________________________________

* Must be for the same product, service or business

Website description (optional):

Your email address:

Comparison of domain names tested

Comparison of domain names tested

How does each domain name perform relative to the others?

Several KPIs will be measured for each domain name, including:

  • Stated intent to visit.
  • How easy it is to remember (as stated by respondents).
  • Whether respondents remember the name (recall percentage).
  • Stated relevance to respondents.
  • Trustworthiness.
  • How new and different it sounds.

Taken together, these KPIs show how well this domain name performs relative to benchmarks.

Domain name associations

Domain name associations

What are the first things that come to mind upon seeing this domain name?

Determine how well a potential name will fit with your business by examining the associations that consumers make with the name. Discover how consumers really think and feel about your domain name and the connections they make when seeing it, which ultimately will influence their perception of your business.

Likes and dislikes about domain names

Likes and dislikes about domain names

What do people like and dislike about each domain name?

Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the domain name that previous questions may have missed.​

These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.​

Quantitative FeedbackQualitative Feedback
Intent to visitAssociations
Easy to rememberLikes
RelevanceDislikes
Trust
New and different
Emotions

Multiple KPIs for domain name evaluation

What attributes will the domain name be evaluated for?

Gather valuable insights from respondent ratings of your domain name against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your domain name will have in the marketplace.

For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.

Example Report: Domain Names

This is a One-Click Market Research report containing the results of a Domain Name Likeability Check conducted on potential names for domains.

Get started with the Domain Name Likeability Check

Quick test for only USD 289

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