DAT

Digital Asset Test

Digital asset test is a variation on the Monadic Test designed for testing online digital advertisements. Gather feedback and determine the effectiveness of your online advertisements before distribution to ensure you are getting the most effective use of your advertising space. The Digital asset test is used for:

  • Determining the effectiveness of advertisements on multiple metrics
  • Compare respondent attitude to each advertisement
  • Finding the retention/recall rate of digital ads
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Digital Asset Test

Main outputs of the Ad Test

Summary of response table:

Summary of response table:

How does each advert perform relative to the others?

The main output for the Ad Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between stimuli to help you determine the best performing ad

Advert Passports:

Advert Passports:

What is the overall performance of each advert?

Advert passports shows an overview of how each ad performed. It includes the summary metrics for every question and open-ended positive and negative feedback.

Advert correlations table:

Advert correlations table:

Which adverts appeal to the same respondents?

Correlations measure the similarity between your adverts, with a more positive correlation between two concepts indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which adverts appeal to the same subset of respondents.

Detailed question output for a particular stimulus:

Detailed question output for a particular stimulus:

How did my adverts perform on a particular question?

Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which advert to display outputs for using the drop-down selection at the top of the output.


How to set up a Digital Asset Test on Conjoint.ly

Step 1

Input your adverts into the study. For each advert you can specify a name (not displayed to respondents) and the advert itself. You can upload images and videos.

Step 2

Choose how you want to source your respondents. Depending on your targeting requirements, Conjoint.ly offers three methods for obtaining respondents:

  1. Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
  2. Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
  3. Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience

Step 3

Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Advert Testing block.

Step 4

Preview the survey as a participant to test your setup and prepare to launch.


Complete solution for testing online advertisements

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Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

GG
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AB
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Perform focussed comparisons between two items to determine which performs better.

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Ad Test

Test the effectiveness of your advertisements using a comprehensive research method

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Digital Asset Test

Test the effectiveness of your digital advertisements in an online environment

IT
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Image Test

Test the effectiveness of your images in an online environment

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Monadic Test

Compare performance of concepts or products through thorough testing on several metrics.

PDT
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Product Description Test

Validate your product descriptions before release

PCT
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Product Concept Test

Determine the best concepts through focussed testing

VT
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Video Test

Test the effectiveness of your videos in an online environment

IS
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Idea Screener

Perform preliminary screening to find your best product ideas.

PT
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Package Test

Discover the best packaging for your products

TURF
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TURF Analysis Simulator

Conduct automated TURF analysis on any dataset using Conjoint.ly’s user-friendly TURF analysis tool.

DIY

DIY Experimental Design

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.

MOBS

Monthly Omnibus Survey

Track consumer attitudes and perceptions on regular basis in the USA, UK, France, and Spain in a timely and cost-efficient manner.

FST

Free Survey Tool

Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.