Digital Asset Test
Digital asset test is a variation on the Monadic Test designed for testing online digital advertisements. Gather feedback and determine the effectiveness of your online advertisements before distribution to ensure you are getting the most effective use of your advertising space. The Digital asset test is used for:
- Determining the effectiveness of advertisements on multiple metrics
- Compare respondent attitude to each advertisement
- Finding the retention/recall rate of digital ads
Main outputs of the Ad Test
Summary of response table:
How does each advert perform relative to the others?
The main output for the Ad Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between stimuli to help you determine the best performing ad
What is the overall performance of each advert?
Advert passports shows an overview of how each ad performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Advert correlations table:
Which adverts appeal to the same respondents?
Correlations measure the similarity between your adverts, with a more positive correlation between two concepts indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which adverts appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my adverts perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which advert to display outputs for using the drop-down selection at the top of the output.
How to set up a Digital Asset Test on Conjoint.ly
Input your adverts into the study. For each advert you can specify a name (not displayed to respondents) and the advert itself. You can upload images and videos.
Choose how you want to source your respondents. Depending on your targeting requirements, Conjoint.ly offers three methods for obtaining respondents:
- Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
- Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
- Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Advert Testing block.
Preview the survey as a participant to test your setup and prepare to launch.
Complete solution for testing online advertisements
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
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MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
Determine price elasticity for a single product and identify revenue-maximising price level.
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Perform focussed comparisons between two items to determine which performs better.
Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.
Test the effectiveness of your advertisements using a comprehensive research method
Test the effectiveness of your digital advertisements in an online environment
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Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.
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