Feature and claim selection and measuring willingness to pay for features for a single product.
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Conjoint.ly Claims Test is a powerful and comprehensive methodology for testing up to 300 product claims that helps you identify the most convincing claims for your brand or product category. It combines several techniques that our team have developed and refined on full-service projects for FMCG brands:
Using Claims Test Tool to find the top performing claim with a strong brand association.View case study
Respondents choose the most motivating claims and then review claims separately.Take example survey
Claims Test surveys can be automatically translated to more than 30 languages.View translations
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Compare performance of different claims on several metrics:
If you group claims into different topics, this table will summarise average scores (both preference and diagnostics) for these topics.
Do you want to know whether people who like the claim "Naturally sourced ingredients" also like the claim "Great tasting yogurt"? With this table, you can explore what preferences are correlated and which ones are not.
This output provides a clearer understanding of the relationship between claims: A positive correlation between Claims A and B indicates that respondents who like Claim A tend to also like Claim B.
This output is only available for test of up to 50 claims.
If you are testing a generic product, you can add a list of brands. We will check which brands respondents associate a particular claim with. If you are testing your own branded product, add sub-brands and brand extensions. This table will summarise what percentage of respondents associate each claim with different brands.
Each claim gets its own passport that shows how well it performs on each metric and shows positive and negative reactions to claims.
Claims that are among top claims and also perform well on diagnostics receive a seal of approval as Winning Claims.
TURF stands for Total Unduplicated Reach and Frequency. It is a technique that came into prominence during the 1950s in the space of media planning. In this report, we are only using the "reach" component of this technique.
Reach is the percentage of respondents for whom at least one of the claims in a particular combination is their most preferred claim. That is, it is a measure of how many respondents can be "activated" by a combination of claims.
Importantly, claims are tested one-by-one (not in combinations). Therefore one must be careful not to misinterpret this as ranking of preferences for combinations of claims.
This output is only available for testing up to 50 claims.
Learn about types of claims and the ways to test them in quantitative consumer research.
The methodology behind our Claims Test too is based on a proven choice-based technique & was refined through multiple projects for FMCG brands.