Business Name Evaluator

A strong business name not only helps to establish a clear brand identity, but could also play a significant role in the perception and long-term growth of the company. Therefore, it is crucial to evaluate whether the business name resonates with its target audience at the start of its journey, so as not to turn potential customers away in the future. Some firms have been able to hire research agencies to evaluate their names but these often require a huge investment and may take months to generate any valuable insight.

We at Conjointly believe that companies do not need to spend thousands of dollars to conduct a successful business name evaluation. For only USD 289.00, you can obtain honest feedback from 100 testers to identify the best name that will help your business stand out while reflecting your brand and the products or services you offer. The Business Name Evaluator is used for:

  • Finding the best business name for your brand.
  • Comparing respondent attitude to each business name.
  • Benchmarking business names against good performers.
  • Receiving feedback regarding what consumers liked or disliked about your business name.

Once you have decided on your business name, it would also be useful to get feedback on your logo design by taking the Logo Test.

One-Click Market Research

Test your business name in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.

Business names (up to 5)*:






* Must be for the same product, service or brand

Your email address:

Comparison of business names evaluated

Comparison of business names evaluated

How does each business name perform relative to the others?

Several KPIs will be measured for each business name, including:

  • How interesting the name sounds.
  • How dynamic the business would seem (as stated by respondents).
  • Whether respondents remember the name (recall percentage).
  • Trustworthiness.
  • How new and different it sounds.
  • Perceived industry, ownership, age, size and origin.

Taken together, these KPIs show how well this business name performs relative to benchmarks.

Business name associations​

Business name associations​

What are the first things that come to mind upon seeing this business name?

Determine how well a potential name will fit with your business by examining the associations that consumers make with the name. Discover how consumers really think and feel about your business name and the connections they make when seeing it, which ultimately will influence their perception of your business.​

Likes and dislikes about business names​

Likes and dislikes about business names​

What do people like and dislike about each business name?

Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the business name that previous questions may have missed.​

These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.​

Quantitative FeedbackQualitative Feedback
Perceived industry, ownership, age, size and originAssociations
Easy to rememberLikes
New and different

Multiple KPIs for business name evaluation

What attributes will the business name be evaluated for?

Gather valuable insights from respondent ratings of your business name against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your business name will have in the marketplace.

For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.

Example Report: Business Names

This is a One-Click Market Research report containing the results of a Business Name Evaluator conducted on potential names for businesses.

Get started with the Business Name Evaluator​

Quick test for only USD 289

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