Business Name Evaluator

A strong business name not only helps to establish a clear brand identity, but could also play a significant role in the perception and long-term growth of the company. Therefore, it is crucial to evaluate whether the business name resonates with its target audience at the start of its journey, so as not to turn potential customers away in the future. Some firms have been able to hire research agencies to evaluate their names but these often require a huge investment and may take months to generate any valuable insight.

We at Conjointly believe that companies do not need to spend thousands of dollars to conduct a successful business name evaluation. For only USD 289.00, you can obtain honest feedback from 100 testers to identify the best name that will help your business stand out while reflecting your brand and the products or services you offer. The Business Name Evaluator is used for:

  • Finding the best business name for your brand.
  • Comparing respondent attitude to each business name.
  • Benchmarking business names against good performers.
  • Receiving feedback regarding what consumers liked or disliked about your business name.

Submit up to 5 business names for evaluation and get your results prepared by Conjointly market researchers in PDF format in two days:

What you will receive from the Business Name Evaluator

Comparison of business names evaluated

Comparison of business names evaluated

How does each business name perform relative to the others?

We measure several KPIs for each business name, including:

  • How interesting the name sounds
  • How dynamic the business would seem (as stated by respondents)
  • Whether respondents actually remember the name (recall percentage)
  • Trustworthiness
  • How new and different it sounds
  • Perceived industry, ownership, age, size and origin

Taken together, these KPIs show how well this business name performs relative to benchmarks.



What are the first things that come to mind when people hear about this business name?

Likes and dislikes

Likes and dislikes

What do people like and dislike about each business name?

Quantitative FeedbackQualitative Feedback
Perceived industry, ownership,
age, size and origin
PronounceabilityLikes and dislikes
Easy to remember
New and different

Multiple KPIs for evaluation

Obtain quantitative and qualitative results with our pre-defined KPIs, or customise them with your own requirements.

Qualitative feedback word clouds

Qualitative feedback word clouds

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