Business Card Design Test
In an age where business information can be found easily on websites and social media, business cards still hold its relevance as an effective marketing tool.
Like other print materials, well-designed business cards can indicate a higher level of professionalism and legitimacy. Business cards also end up directly in the hands of your potential customers, and with the key information that they carry (e.g. logo, brand and business name), business cards have an important role of leaving a tangible, lasting first impression for your brand image.
To ensure that your business card will make a favourable impact, collect quality feedback from your target market on your designs and make the necessary amendments based on their input. The Business Card Design Test is used for:
- Finding the best business card design for your business.
- Comparing respondent attitudes to each business card design.
- Benchmarking business card designs against good performers.
- Receiving feedback regarding what consumers liked or disliked about your business card designs.
One-Click Market Research
Test your business card (front view) in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of business cards tested
How does each business card perform relative to the others?
Several KPIs will be measured for each business card design, including:
- Likeability and originality.
- How elegant and polished the card design is.
- How trustworthy the business would seem.
- Perceived industry and country of origin.
Taken together, these KPIs show how well this business card performs relative to benchmarks.
Business card associations
What are the first things that come to mind upon seeing this business card?
Determine how well a potential business card design will fit with your business by examining the associations that consumers make with the business card. Discover how consumers really think and feel about your design and the connections they make when seeing it, which ultimately will influence their perception of your business.
Likes and dislikes about business cards
What do people like and dislike about each business card?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the business card that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
|Quantitative Feedback||Qualitative Feedback|
|Originality and likeability||Associations|
|Fit for purpose|
|Intent to learn more|
Multiple KPIs for business card evaluation
What attributes will the business card be evaluated for?
Gather valuable insights from respondent ratings of your business card design against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your business card will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
Example Report: Business Card Designs
This is a One-Click Market Research report containing the results of a Business Card Design Test conducted on potential business cards.
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