Brand Name Test
One of the secrets behind a successful brand is a strong name that attracts customers and clearly conveys the brand's personality and purpose. Choosing a brand name without first testing it could potentially result in having to rebrand in the future. Apart from incurring unnecessary costs, businesses could lose potential revenue as rebranding efforts often come with certain risks, such as failing to retain customers due to sudden, confusing changes.
With such importance on brand names, it pays to conduct brand name testing to uncover how your ideal target audience responds to your potential names before launching. Increase the likelihood of your brand standing the test of time by taking the guesswork out of your strategy. For only USD 289.00, test your brand names in an online survey with 100 testers to help you select the best brand name that suits your business. The Brand Name Test is used for:
- Finding the best brand name for your business.
- Comparing respondent attitudes to each brand name.
- Benchmarking brand names against good performers.
- Receiving feedback regarding what consumers liked or disliked about your brand name.
Once you have decided on your brand name, it would also be useful to get feedback on your logo design by taking the Logo Test.
Start a Brand Name Test
Conjointly Market Research
Test your brand name in a quick survey with 100 testers and get your results prepared by Conjointly in PDF format in two days.
Comparison of brand names tested
How does each brand name perform relative to the others?
Several KPIs will be measured for each brand name, including:
- How interesting the name sounds.
- How dynamic the brand would seem (as stated by respondents).
- Whether respondents would remember the name (recall percentage).
- How trustworthy the brand would seem.
- How new and different it sounds.
- Whether respondents expect the product to be worth less or more than similar products of other brands available in the market.
Taken together, these KPIs show how well this brand name performs relative to benchmarks.
Brand name associations
What are the first things that come to mind upon seeing this brand name?
Determine how well a potential name will fit with your brand by examining the associations that consumers make with the name. Discover how consumers really think and feel about your brand name and the connections they make when seeing it, which ultimately will influence their perception of your brand.
Likes and dislikes about brand names
What do people like and dislike about each brand name?
Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the brand name that previous questions may have missed.
These open-ended responses also provide the context and underlying reasons behind the respondents’ answers to previous questions, allowing you to draw stronger and more insightful conclusions.
| Quantitative Feedback | Qualitative Feedback |
|---|---|
| Pricing perception | Associations |
| Easy to remember | Likes |
| Pronounceability | Dislikes |
| Intent to learn more | |
| New and different | |
| Emotions |
Multiple KPIs for brand name evaluation
What attributes will the brand name be evaluated for?
Gather valuable insights from respondent ratings of your brand name against a variety of pre-defined KPIs for a comprehensive assessment. Complement quantitative results with in-depth qualitative feedback from your consumers to determine the impact your brand name will have in the marketplace.
For a more tailored experiment, you may also opt to create a custom survey in which you can easily add your own specific set of KPIs on the platform.
Example Report: Dairy Brands
This is a Market Test report containing the results of a Brand Name Test conducted on potential names for brands of dairy products.