The Ad Test is a variation on the Monadic Test designed for testing advertisements. Gather feedback and determine the effectiveness of your advertisements before distribution to ensure you are getting the most effective use of your advertising space. The Ad Test is used for:
- Determining the effectiveness of advertisements on purchase intent, authenticity and more
- Compare respondent attitudes to each advertisement
- Finding the retention/recall rate of your advertisements
Main outputs of the Ad Test
Summary of response table:
How does each advert perform relative to the others?
The main output for the Ad Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between ads to help you determine the best performing ad
What is the overall performance of each advert?
Advert passports shows an overview of how each ad performed. It includes the summary metrics for every question and open-ended positive and negative feedback.
Advert correlations table:
Which adverts appeal to the same respondents?
Correlations measure the similarity between your adverts, with a more positive correlation between two adverts indicating stronger similarity and a more negative correlation indicating more dissimilarity. Correlations can show you which adverts appeal to the same subset of respondents.
Detailed question output for a particular stimulus:
How did my adverts perform on a particular question?
Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which advert to display outputs for using the drop-down selection at the top of the output.
How to set up an Ad Test on Conjointly
Input your adverts into the study. For each advert you can specify a name (not displayed to respondents) and the advert itself. Adverts can include a text description, an image, or a video.
Choose how you want to source your respondents. Depending on your targeting requirements, Conjointly offers three methods for obtaining respondents:
- Bring your own respondents: Use a list of your customers or leads, source respondents from elsewhere, or integrate with another survey.
- Target specific panel respondents: Purchase responses from our panel network if you want to target specific respondents by location, demographics, behavioural, and profiling questions.
- Use a pre-defined panel: You can target specific respondents, such as your companies own pre-defined audience
Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Advert Testing block.
Preview the survey as a participant to test your setup and prepare to launch.
Complete solution for testing online advertisements
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
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