Industry-leading advanced market research tools and methods

Survey Tool
SURV

Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.

Claims Test
CT

Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice.

Product Concept Test
PCT

Efficiently test product concepts to identify the best one for your business

Product Variant Selector
PVS

Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.

Product Description Test
PDT

Efficiently test product descriptions to identify the best one for your product

Idea Screener
IS

Efficiently screen product ideas to identify the best one for your business

Generic Conjoint
GC

Feature and claim selection and measuring willingness to pay for features for a single product.

MaxDiff Analysis
MD

MaxDiff (aka Maximum Difference Scaling or Best–Worst Scaling) is a statistical technique that creates a robust ranking of different items, such as product features.

Package Test
PT

Efficiently test packages to identify the best one for your product

Brand-Specific Conjoint
BSC

Pricing, feature and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers.

Brand-Price Trade-Off
BPTO

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

A/B Test
AB

Perform focussed comparisons between two items to determine which performs better.

Monadic Test
MT

Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.

Image Test
IT

Test the effectiveness of your images in an online environment

Business Name Evaluator
BNE

Efficiently evaluate potential business names to identify the best one to represent your brand

Image Ad Test
IAT

Efficiently test potential images to identify the best one for your ads

Ad Copy Test
ACT

Efficiently test ad copy to identify the best one for your campaign

Brand Name Test
BNT

Efficiently test potential brand names to identify the best one to represent your business

Domain Name Likeability Check
DNLC

Efficiently test potential domain names to identify the perfect new home for your brand

Print Ad Test
PAT

Efficiently test print ads to identify the best one for your campaign

Video Test
VT

Test the effectiveness of your videos in an online environment

Out-of-Home Ad Test
OOH

Efficiently test out-of-home ads to identify the best one for your campaign

Product Name Test
PNT

Efficiently test potential product names to identify the best one to reflect your brand

Business Card Design Test
BCD

Efficiently test potential business card designs to identify the best one for your business

Logo Test
LT

Efficiently test potential logos to identify the best one for your ads

NFT Artwork Test
NAT

Efficiently test potential NFT artwork to identify the best one for the marketplace

Graphic Design Feedback
GDF

Efficiently test graphic designs to identify the best one for your brand

DIY Experimental Design
DIY

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjointly.

Gabor-Granger Pricing Method
GG

Determine price elasticity for a single product and identify revenue-maximising price level.

Van Westendorp Price Sensitivity Meter
VW

The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.

TURF Analysis Simulator
TURF

Conduct automated TURF analysis on results of any Conjointly experiment (or an outside dataset) using this user-friendly TURF analysis tool.

Kano Model
KANO

Ensure product-market fit and maximise your user acquisition and expansion, by differentiating software features according to your users' needs.

Custom projects

Find the right tools for your business

Consumer goods

We translate years of research experience in the consumer goods industry into automated tools and high-touch research projects that can help your brand succeed in the next wave of innovation.

MedTech and Pharma

Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.

Pricing research

Measure the impact of price changes on demand of a product and determine the optimal price for your new products.

Claims and messages testing

Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.