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Conjoint.ly offers a general survey tool with standard question types, randomisation blocks and multilingual support. Always free.

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Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

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Automated tools for product and pricing research

GC
Range optimisation
Features and claims

Generic Conjoint

Feature and claim selection and measuring willingness to pay for features for a single product.

BSC
Pricing research
Range optimisation

Brand-Specific Conjoint

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

CT
Features and claims

Claims Test

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

MD
Range optimisation
Features and claims

MaxDiff Analysis

MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.

PVS
Range optimisation

Product Variant Selector

Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.

BPTO
Pricing research

Brand-Price Trade-Off

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

GG
Pricing research

Gabor-Granger Pricing Method

Determine price elasticity for a single product and identify revenue-maximising price level.

VW
Pricing research

Van Westendorp Price Sensitivity Meter

The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.

MT
Concept testing

Monadic Test

Compare performance of concepts or products though focussed testing

AB
Concept testing

A/B Test

Perform focussed comparisons between two items to determine which performs better.

TURF
Range optimisation
Features and claims

TURF Analysis Simulator

Conduct automated TURF analysis on any dataset using Conjoint.ly’s user-friendly TURF analysis tool.

DIY

DIY Experimental Design

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.

FST

Free Survey Tool

General survey with standard question types, randomisation blocks, and image standardisation.

Custom projects

CCT
Features and claims

Claims Combination Test

Conjoint.ly's Claims Combination Test finds the best combinations of claims for your product from a list of up to 100 individual claims ranked on preference share.

VC
Range optimisation

Volumetric Conjoint

Measure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)

CT
Concept testing

Product Concept Test

Pre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback.

PT
Concept testing

Package Test

Test your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedback.

Extra services

SP

Survey Panels

Bring your own respondents or buy quality-assured panel respondents from us.

PT

Professional Translation

Send the appropriate version of a survey to respondents who speak different languages.

QF

Quick feedback

Test a survey and see potential research outputs ahead of launching it with your target audience.


Find the right tools for your business

Consumer goods

We translate years of research experience in the consumer goods industry into automated tools and high-touch research projects that can help your brand succeed in the next wave of innovation.

MedTech and Pharma

Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.

Subscription models

It’s crucial to understand your audiences, study their relationships with brands, and invest wisely to optimise conversion.

Pricing research

Measure the impact of price changes on demand of a product and determine the optimal price for new products.

Claims and messages testing

Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.

Feature selection

Identify which product features are most important to consumers, and test to see which have the greatest potential

Concept testing

Test a new product or service idea with your target audience before introducing it to the market.

Range optimisation

We help you find optimal levels for specific products in your portfolio and perform optimisations of specific features.

Usage and Attitude

Understand the market, identify trends, and find potential opportunities with a Usage and Attitude study and Segmentation.