We translate years of research experience in the consumer goods industry into automated tools and high-touch research projects that can help your brand succeed in the next wave of innovation.
Industry-leading advanced market research tools and methods
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice.
Efficiently test product concepts to identify the best one for your business
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Efficiently test product descriptions to identify the best one for your product
Efficiently screen product ideas to identify the best one for your business
Feature and claim selection and measuring willingness to pay for features for a single product.
MaxDiff (aka Maximum Difference Scaling or Best–Worst Scaling) is a statistical technique that creates a robust ranking of different items, such as product features.
Efficiently test packages to identify the best one for your product
Pricing, feature and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers.
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
Perform focussed comparisons between two items to determine which performs better.
Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.
Test the effectiveness of your images in an online environment
Efficiently evaluate potential business names to identify the best one to represent your brand
Efficiently test potential images to identify the best one for your ads
Efficiently test ad copy to identify the best one for your campaign
Efficiently test potential brand names to identify the best one to represent your business
Efficiently test potential domain names to identify the perfect new home for your brand
Efficiently test print ads to identify the best one for your campaign
Test the effectiveness of your videos in an online environment
Efficiently test out-of-home ads to identify the best one for your campaign
Efficiently test potential product names to identify the best one to reflect your brand
Efficiently test potential business card designs to identify the best one for your business
Efficiently test potential logos to identify the best one for your ads
Efficiently test potential NFT artwork to identify the best one for the marketplace
Efficiently test graphic designs to identify the best one for your brand
Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjointly.
Determine price elasticity for a single product and identify revenue-maximising price level.
The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.
Conduct automated TURF analysis on results of any Conjointly experiment (or an outside dataset) using this user-friendly TURF analysis tool.
Ensure product-market fit and maximise your user acquisition and expansion, by differentiating software features according to your users' needs.
Conjointly's Claims Combination Test finds the best combinations of claims for your product from a list of up to 100 individual claims ranked on preference share.
The Feature Placement Matrix helps you craft a software offering that maximises your user lifetime value, by placing the product features into appropriate tiers according to users' perceived importance and willingness to pay.
The Feature Placement Simulator lets you predict the impact of features and pricing adjustment on preference share, revenue, and more to help you construct the most optimal features and pricing architecture for your software.
The Feature Placement Validator tests your desired number of pricing page designs to validate the pricing page for the maximum conversions and the minimum dropouts, with insights into the attractiveness of CTAs, copy, content, visitors' plan choices, reaction time, preference share, revenue projections and more.
Measure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)
Product Concept Test
Pre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback.
Test your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedback.
Find the right tools for your business
Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.
Measure the impact of price changes on demand of a product and determine the optimal price for your new products.