Industry-leading advanced market research tools and methods


Survey Tool

Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.

Range optimisation
Features and claims

Generic Conjoint

Feature and claim selection and measuring willingness to pay for features for a single product.

Range optimisation
Features and claims

MaxDiff Analysis

MaxDiff (aka Maximum Difference Scaling or Best–Worst Scaling) is a statistical technique that creates a robust ranking of different items, such as product features.

Features and claims

Claims Test

Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice.

Pricing research
Range optimisation

Brand-Specific Conjoint

Pricing, feature and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers.

Range optimisation

Product Variant Selector

Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.

Pricing research

Brand-Price Trade-Off

Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.

Pricing research

Gabor-Granger Pricing Method

Determine price elasticity for a single product and identify revenue-maximising price level.

Pricing research

Van Westendorp Price Sensitivity Meter

The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.

Concept testing

A/B Test

Perform focussed comparisons between two items to determine which performs better.

Concept testing

Monadic Test

Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.

Concept testing

Ad Test

Test the effectiveness of your advertisements using a comprehensive research method

Concept testing

Digital Asset Test

Test the effectiveness of your digital advertisements in an online environment

Concept testing

Image Test

Test the effectiveness of your images in an online environment

Concept testing

Brand Name Test

Efficiently test potential brand names to identify the best one to represent your business

Concept testing

Business Name Evaluator

Efficiently evaluate potential business names to identify the best one to represent your brand

Concept testing

Domain Name Likability Check

Efficiently test potential domain names to identify the perfect new home for your brand

Concept testing

Product Description Test

Validate your product descriptions before release

Concept testing

Product Name Test

Efficiently test potential product names to identify the best one to reflect your brand

Concept testing

Product Concept Test

Determine the best concepts through focussed testing

Concept testing

Video Test

Test the effectiveness of your videos in an online environment

Concept testing

Idea Screener

Perform preliminary screening to find your best product ideas.

Concept testing

Package Test

Discover the best packaging for your products

Range optimisation
Features and claims

TURF Analysis Simulator

Conduct automated TURF analysis on results of any Conjointly experiment (or an outside dataset) using this user-friendly TURF analysis tool.


DIY Experimental Design

Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjointly.

Features and claims
Feature and Pricing Suite for SaaS

Kano Model

Ensure product-market fit and maximise your user acquisition and expansion, by differentiating software features according to your users' needs.

Custom projects

Features and claims

Claims Combination Test

Conjointly's Claims Combination Test finds the best combinations of claims for your product from a list of up to 100 individual claims ranked on preference share.

Feature and Pricing Suite for SaaS

Feature Placement Matrix

The Feature Placement Matrix helps you craft a software offering that maximises your user lifetime value, by placing the product features into appropriate tiers according to users' perceived importance and willingness to pay.

Feature and Pricing Suite for SaaS

Feature Placement Simulator

The Feature Placement Simulator lets you predict the impact of features and pricing adjustment on preference share, revenue, and more to help you construct the most optimal features and pricing architecture for your software.

Feature and Pricing Suite for SaaS

Feature Placement Validator

The Feature Placement Validator tests your desired number of pricing page designs to validate the pricing page for the maximum conversions and the minimum dropouts, with insights into the attractiveness of CTAs, copy, content, visitors' plan choices, reaction time, preference share, revenue projections and more.

Range optimisation

Volumetric Conjoint

Measure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)

Concept testing

Product Concept Test

Pre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback.

Concept testing

Package Test

Test your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedback.

Extra services


Survey Panels

Bring your own respondents or buy quality-assured panel respondents from us.


Professional Translation

Send the appropriate version of a survey to respondents who speak different languages.


Quick Feedback

Test a survey and see potential research outputs ahead of launching it with your target audience.

Find the right tools for your business

Consumer goods

We translate years of research experience in the consumer goods industry into automated tools and high-touch research projects that can help your brand succeed in the next wave of innovation.

MedTech and Pharma

Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.

B2B Respondent Recruitment

Find real professionals and decision-makers for your survey research via direct targeted outreach rather than from a limited pool in online panels.

Feature and Pricing Suite for SaaS

The full-service research suite encapsulates robust methodologies developed over decades of market research practices to help SaaS brands optimise every aspect of monetisation.

Pricing research

Measure the impact of price changes on demand of a product and determine the optimal price for your new products.

Claims and messages testing

Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.

Feature selection

Identify which product features are most important to consumers, and test to see which have the greatest potential

Concept testing

Test a new product or service idea with your target audience before introducing it to the market.

Range optimisation

We help you find optimal levels for specific products in your portfolio and perform optimisations of specific features.

Usage and Attitude

Understand the market, identify trends, and find potential opportunities with a Usage and Attitude study and segmentation.

Full-service research projects

Entrust your custom full-service project with Conjointly researchers for timely and accurate execution.