Consumer goods
We translate years of research experience in the consumer goods industry into automated tools and high-touch research projects that can help your brand succeed in the next wave of innovation.
Automated tools for product and pricing research
Range optimisation
Features and claims
Generic Conjoint
Feature and claim selection and measuring willingness to pay for features for a single product.
Pricing research
Range optimisation
Brand-Specific Conjoint
Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.
Features and claims
Claims Test
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
Range optimisation
Features and claims
MaxDiff Analysis
MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.
Range optimisation
Product Variant Selector
Feature and claim selection and pricing in markets where product characteristics vary across brands, SKUs, or price tiers.
Pricing research
Brand-Price Trade-Off
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
Pricing research
Gabor-Granger Pricing Method
Determine price elasticity for a single product and identify revenue-maximising price level.
Pricing research
Van Westendorp Price Sensitivity Meter
The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.
Concept testing
A/B Test
Perform focussed comparisons between two items to determine which performs better.
Concept testing
Monadic Test
Compare performance of concepts or products though focussed testing
Concept testing
Product Concept Test
Determine the best concepts through focussed testing
Range optimisation
Features and claims
TURF Analysis Simulator
Conduct automated TURF analysis on any dataset using Conjoint.ly’s user-friendly TURF analysis tool.
DIY Experimental Design
Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.
Free Survey Tool
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
Custom projects
Features and claims
Claims Combination Test
Conjoint.ly's Claims Combination Test finds the best combinations of claims for your product from a list of up to 100 individual claims ranked on preference share.
Range optimisation
Volumetric Conjoint
Measure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)
Concept testing
Product Concept Test
Pre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback.
Concept testing
Package Test
Test your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedback.
Extra services
Professional Translation
Send the appropriate version of a survey to respondents who speak different languages.
Quick feedback
Test a survey and see potential research outputs ahead of launching it with your target audience.
Find the right tools for your business
MedTech and Pharma
Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.
Subscription models
It’s crucial to understand your audiences, study their relationships with brands, and invest wisely to optimise conversion.
Pricing research
Measure the impact of price changes on demand of a product and determine the optimal price for new products.
Claims and messages testing
Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.
Feature selection
Identify which product features are most important to consumers, and test to see which have the greatest potential
Concept testing
Test a new product or service idea with your target audience before introducing it to the market.
Range optimisation
We help you find optimal levels for specific products in your portfolio and perform optimisations of specific features.
Usage and Attitude
Understand the market, identify trends, and find potential opportunities with a Usage and Attitude study and Segmentation.