Consumer goods
We translate years of research experience in the consumer goods industry into automated tools and high-touch research projects that can help your brand succeed in the next wave of innovation.
Industry-leading advanced market research tools and methods
Survey Tool
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
Claims Test
Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice.
Product Concept Test
Efficiently test product concepts to identify the best one for your business
Product Variant Selector
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Product Description Test
Efficiently test product descriptions to identify the best one for your product
Idea Screener
Efficiently screen product ideas to identify the best one for your business
Generic Conjoint
Feature and claim selection and measuring willingness to pay for features for a single product.
MaxDiff Analysis
MaxDiff (aka Maximum Difference Scaling or Best–Worst Scaling) is a statistical technique that creates a robust ranking of different items, such as product features.
Package Test
Efficiently test packages to identify the best one for your product
Brand-Specific Conjoint
Pricing, feature and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers.
Brand-Price Trade-Off
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
A/B Test
Perform focussed comparisons between two items to determine which performs better.
Monadic Test
Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.
Image Test
Test the effectiveness of your images in an online environment
Business Name Evaluator
Efficiently evaluate potential business names to identify the best one to represent your brand
Image Ad Test
Efficiently test potential images to identify the best one for your ads
Ad Copy Test
Efficiently test ad copy to identify the best one for your campaign
Brand Name Test
Efficiently test potential brand names to identify the best one to represent your business
Domain Name Likeability Check
Efficiently test potential domain names to identify the perfect new home for your brand
Print Ad Test
Efficiently test print ads to identify the best one for your campaign
Video Test
Test the effectiveness of your videos in an online environment
Out-of-Home Ad Test
Efficiently test out-of-home ads to identify the best one for your campaign
Product Name Test
Efficiently test potential product names to identify the best one to reflect your brand
Business Card Design Test
Efficiently test potential business card designs to identify the best one for your business
Logo Test
Efficiently test potential logos to identify the best one for your ads
NFT Artwork Test
Efficiently test potential NFT artwork to identify the best one for the marketplace
Graphic Design Feedback
Efficiently test graphic designs to identify the best one for your brand
DIY Experimental Design
Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjointly.
Gabor-Granger Pricing Method
Determine price elasticity for a single product and identify revenue-maximising price level.
Van Westendorp Price Sensitivity Meter
The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.
TURF Analysis Simulator
Conduct automated TURF analysis on results of any Conjointly experiment (or an outside dataset) using this user-friendly TURF analysis tool.
Kano Model
Ensure product-market fit and maximise your user acquisition and expansion, by differentiating software features according to your users' needs.
Find the right tools for your business
MedTech and Pharma
Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.
Pricing research
Measure the impact of price changes on demand of a product and determine the optimal price for your new products.
Claims and messages testing
Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.
Let's get your research going!
Explore the platform and talk to a researcher today.