Consumer goods
We translate years of research experience in the consumer goods industry into automated tools and high-touch research projects that can help your brand succeed in the next wave of innovation.
Industry-leading advanced market research tools and methods
Survey Tool
Fully-functional online survey tool with various question types, logic, randomisation, and reporting for unlimited number of responses and surveys.
Range optimisation
Features and claims
Generic Conjoint
Feature and claim selection and measuring willingness to pay for features for a single product.
Features and claims
Claims Test
Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions of your choice.
Pricing research
Range optimisation
Brand-Specific Conjoint
Pricing, feature and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers.
Range optimisation
Features and claims
MaxDiff Analysis
MaxDiff analysis for robust ranking of flavours of your product by consumer preference; or usage occasions by frequency.
Range optimisation
Product Variant Selector
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Pricing research
Brand-Price Trade-Off
Test pricing of new and existing consumer goods in a competitive context using elasticity charts, revenue, and profitability projections.
Pricing research
Gabor-Granger Pricing Method
Determine price elasticity for a single product and identify revenue-maximising price level.
Pricing research
Van Westendorp Price Sensitivity Meter
The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product and approximately estimate price elasticity.
Concept testing
A/B Test
Perform focussed comparisons between two items to determine which performs better.
Concept testing
Monadic Test
Ask respondents to evaluate product concepts and digital assets one-by-one to get a read of their preferences and perceptions with various question types.
Concept testing
Ad Test
Test the effectiveness of your advertisements using a comprehensive research method
Concept testing
Digital Asset Test
Test the effectiveness of your digital advertisements in an online environment
Concept testing
Image Test
Test the effectiveness of your images in an online environment
Concept testing
Product Description Test
Validate your product descriptions before release
Concept testing
Product Concept Test
Determine the best concepts through focussed testing
Concept testing
Video Test
Test the effectiveness of your videos in an online environment
Concept testing
Idea Screener
Perform preliminary screening to find your best product ideas.
Concept testing
Package Test
Discover the best packaging for your products
Range optimisation
Features and claims
TURF Analysis Simulator
Conduct automated TURF analysis on results of any Conjoint.ly experiment (or an outside dataset) using this user-friendly TURF analysis tool.
DIY Experimental Design
Allowing advanced choice modellers to upload their own experimental designs and perform data collection on Conjoint.ly.
Features and claims
Feature and Pricing Suite for SaaS
Kano Model
Ensure product-market fit and maximise your user acquisition and expansion, by differentiating software features according to your users' needs.
Custom projects
Features and claims
Claims Combination Test
Conjoint.ly's Claims Combination Test finds the best combinations of claims for your product from a list of up to 100 individual claims ranked on preference share.
Feature and Pricing Suite for SaaS
Feature Placement Matrix
The Feature Placement Matrix helps you craft a software offering that maximises your user lifetime value, by placing the product features into appropriate tiers according to users' perceived importance and willingness to pay.
Feature and Pricing Suite for SaaS
Feature Placement Simulator
The Feature Placement Simulator lets you predict the impact of features and pricing adjustment on preference share, revenue, and more to help you construct the most optimal features and pricing architecture for your software.
Feature and Pricing Suite for SaaS
Feature Placement Validator
The Feature Placement Validator tests your desired number of pricing page designs to validate the pricing page for the maximum conversions and the minimum dropouts, with insights into the attractiveness of CTAs, copy, content, visitors' plan choices, reaction time, preference share, revenue projections and more.
Range optimisation
Volumetric Conjoint
Measure volume of demand and price elasticity for your product among a larger set of items within a category in a shopping cart setting. Ideal for categories with many SKUs (alcohol, snacks, etc.)
Concept testing
Product Concept Test
Pre-launch validation for an FMCG/CPG product concept on several metrics (purchase intent, price perception, purchase incrementality, purchase and usage context, triggers and barriers) and open-ended video and text feedback.
Concept testing
Package Test
Test your package option (or multiple options) on memorability, fit with brand, appeal, purchase intent and other metrics using choice-based and implicit measurement techniques and receive open-ended video and text feedback.
Extra services
Survey Panels
Bring your own respondents or buy quality-assured panel respondents from us.
Professional Translation
Send the appropriate version of a survey to respondents who speak different languages.
Quick Feedback
Test a survey and see potential research outputs ahead of launching it with your target audience.
Find the right tools for your business
MedTech and Pharma
Reach patients and HCPs to understand treatment trade-offs and validate your pricing decisions.
B2B Respondent Recruitment
Find real professionals and decision-makers for your survey research via direct targeted outreach rather than from a limited pool in online panels.
Feature and Pricing Suite for SaaS
The full-service research suite encapsulates robust methodologies developed over decades of market research practices to help SaaS brands optimise every aspect of monetisation.
Pricing research
Measure the impact of price changes on demand of a product and determine the optimal price for your new products.
Claims and messages testing
Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.
Feature selection
Identify which product features are most important to consumers, and test to see which have the greatest potential
Concept testing
Test a new product or service idea with your target audience before introducing it to the market.
Range optimisation
We help you find optimal levels for specific products in your portfolio and perform optimisations of specific features.
Usage and Attitude
Understand the market, identify trends, and find potential opportunities with a Usage and Attitude study and segmentation.
Full-service research projects
Entrust your custom full-service project with Conjoint.ly researchers for timely and accurate execution.