Conjointly Software Licence
Basic
An easy-to-use platform with no restrictions on the number of surveys, questions, and team members. Ideal for SMEs and those trialling Conjointly's more advanced methods.
Professional
All features of Basic
- Great support (up to 2 hours of consultations per year)
- Access to all advanced methods (including conjoint analysis, Kano, Claims Test, MaxDiff, etc.)
Annual recurring payment with credit cards only
Ultimate
All features of Professional
- Payment via PO and bank transfer
- Procurement onboarding
- Tailored team trainings
- Pre‑purchased store credit for sampling and analytics
- Research support retainer
All prices are quoted in unless otherwise specified.
Panel responses
- Minimum bid of USD 0.55 for very short surveys
- Average bid of USD 1.55 per complete response (based on recent orders on the platform)
- Full control to manage bid price, quotas, and targeting criteria
No cost
Email invitations
Send email invitations to your respondents directly from Conjointly for USD 0.01 per contact.
Video responses
Video responses are priced at USD 1.60 per minute of recording, with a maximum charge of USD 10 for each respondent who submits a video answer and do not require a Conjointly licence.
Conversational survey
Conversational survey is priced at USD 0.10 per complete response and requires a Conjointly licence.
Text analytics, quality checks, and translations
USD 0.15 per complete response.
USD 0.10 per complete response with an open-end. Included for free when sample is supplied by Conjointly.
USD 0.01 per respondent. Included for free when sample is supplied by Conjointly.
from $0.01 based on length of text
from $1,000 per language per study. Request your quote now
Branded domain name
Conjointly supports clients who want to present a branded (white-labelled) domain of your choosing to respondents, including:
- All respondent-facing pages shown on your branded domain (rather than run.conjoint.ly),
- All emails sent to respondents from your own domain.
Our team can assist you by purchasing, setting up, and servicing a dedicated branded (white-labelled) domain name. This service is available to customers as a separate add-on for $3,000 per year. Please reach out to our support team to get started.
Features overview
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Number of surveys | Unlimited | Unlimited | Unlimited |
| Number of questions per survey | Unlimited | Unlimited | Unlimited |
| Survey collaboration | ✔ | ✔ | ✔ |
| Access to advanced methods | Up to 20 responses | ✔ | ✔ |
| Online Live Chat | Limited | ✔ | ✔ |
| Password-protected reports | ✔ | ✔ | |
| Support consultations | Up to 2 hours per year | ✔ | |
| Procurement onboarding | ✔ | ||
| Payment via PO and bank transfer | ✔ | ||
| Tailored team trainings | ✔ |
Advanced research methods
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Generic Conjoint | Up to 20 responses | ✔ | ✔ |
| Brand-Specific Conjoint | Up to 20 responses | ✔ | ✔ |
| Claims Test | Up to 20 responses | ✔ | ✔ |
| Product Variant Selector | Up to 20 responses | ✔ | ✔ |
| MaxDiff Analysis | Up to 20 responses | ✔ | ✔ |
| Brand-Price Trade Off | Up to 20 responses | ✔ | ✔ |
| Gabor-Granger | Up to 20 responses | ✔ | ✔ |
| Van Westendorp | Up to 20 responses | ✔ | ✔ |
| Image Heatmap | Up to 20 responses | ✔ | ✔ |
| Text Highlighter | Up to 20 responses | ✔ | ✔ |
| Kano Model | Up to 20 responses | ✔ | ✔ |
| Feature Placement Matrix | Up to 20 responses | ✔ | ✔ |
| A/B Test | Up to 20 responses | ✔ | ✔ |
| Monadic Test | Up to 20 responses | ✔ | ✔ |
| Video Test | Up to 20 responses | ✔ | ✔ |
| Domain Name Likeability Check | Up to 20 responses | ✔ | ✔ |
| Product Name Test | Up to 20 responses | ✔ | ✔ |
| Business Card Test | Up to 20 responses | ✔ | ✔ |
| Logo Test | Up to 20 responses | ✔ | ✔ |
| Graphic Design Feedback | Up to 20 responses | ✔ | ✔ |
| Business Name Evaluator | Up to 20 responses | ✔ | ✔ |
| Brand Name Test | Up to 20 responses | ✔ | ✔ |
| Product Concept Test | Up to 20 responses | ✔ | ✔ |
| Product Description Test | Up to 20 responses | ✔ | ✔ |
| Idea Screener | Up to 20 responses | ✔ | ✔ |
| Package Test | Up to 20 responses | ✔ | ✔ |
| Image Ad Test | Up to 20 responses | ✔ | ✔ |
| Ad Copy Test | Up to 20 responses | ✔ | ✔ |
| Print Ad Test | Up to 20 responses | ✔ | ✔ |
| Out-of-Home Ad Test | Up to 20 responses | ✔ | ✔ |
| Out-of-Home Video Ad Test | Up to 20 responses | ✔ | ✔ |
| Conversational survey | Up to 20 responses | ✔ | ✔ |
| TURF Analysis Tool | ✔ | ✔ |
Survey question types
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Intro text | ✔ | ✔ | ✔ |
| Multiple choice | ✔ | ✔ | ✔ |
| Dropdown menu | ✔ | ✔ | ✔ |
| Ranking | ✔ | ✔ | ✔ |
| Short text | ✔ | ✔ | ✔ |
| Email address | ✔ | ✔ | ✔ |
| Number | ✔ | ✔ | ✔ |
| Regular expression | ✔ | ✔ | ✔ |
| Paragraph input | ✔ | ✔ | ✔ |
| Positive/negative open-ended feedback | ✔ | ✔ | ✔ |
| Likert scale | ✔ | ✔ | ✔ |
| Dual negative-positive scale | ✔ | ✔ | ✔ |
| Net Promoter Score | ✔ | ✔ | ✔ |
| Star rating grid | ✔ | ✔ | ✔ |
| Constant sum | ✔ | ✔ | ✔ |
| Slider | ✔ | ✔ | ✔ |
| Single swipe card | ✔ | ✔ | ✔ |
| Set of swipe cards | ✔ | ✔ | ✔ |
| Matrix grid | ✔ | ✔ | ✔ |
| Calculated variable | ✔ | ✔ | ✔ |
| Simple block | ✔ | ✔ | ✔ |
| Randomisation block | ✔ | ✔ | ✔ |
Survey logic and branching
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Required question | ✔ | ✔ | ✔ |
| Survey flow management | ✔ | ✔ | ✔ |
| Screen out respondents | ✔ | ✔ | ✔ |
| Mark respondents as complete | ✔ | ✔ | ✔ |
| Flag respondents as low quality | ✔ | ✔ | ✔ |
| Skip / disqualify logic | ✔ | ✔ | ✔ |
| Passing on options from previous questions | ✔ | ✔ | ✔ |
| Piping of previous answers or respondent information | ✔ | ✔ | ✔ |
| Display logic for survey questions and options | ✔ | ✔ | ✔ |
| DIY respondent interface customisation (CSS / JavaScript) | ✔ | ✔ | ✔ |
Response quality management and warning
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Prevention of repeat completions | ✔ | ✔ | ✔ |
| Filtering for low-quality responses | ✔ | ✔ | ✔ |
| Set accepted device | ✔ | ✔ | ✔ |
| Geofencing | ✔ | ✔ | ✔ |
| Warnings to respondents | ✔ | ✔ | ✔ |
Survey functionality
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Multilingual surveys | ✔ | ✔ | ✔ |
| Survey questions and options editor | ✔ | ✔ | ✔ |
| Question library | ✔ | ✔ | ✔ |
| AI-based survey and question generation | ✔ | ✔ | ✔ |
| Modal windows for respondents | ✔ | ✔ | ✔ |
| Image upload and optimisation | ✔ | ✔ | ✔ |
| Video upload | ✔ | ✔ | ✔ |
| Survey script exports (PDF, Word, and Json) | ✔ | ✔ | ✔ |
Report
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Automated report generation | ✔ | ✔ | ✔ |
| Time series analysis | ✔ | ✔ | ✔ |
| Conjoint preference share simulator | ✔ | ✔ | ✔ |
| Segmentation | ✔ | ✔ | ✔ |
| Respondent weighting | ✔ | ✔ | ✔ |
| Subgroup analysis (crosstab) | ✔ | ✔ | ✔ |
| Adding covariate in analysis | ✔ | ✔ | ✔ |
| Data visualisation (including pivot tables on participants list) | ✔ | ✔ | ✔ |
| R script extensions (using Insights Explorer ) | ✔ | ✔ | ✔ |
| Share reports with Conjointly users | ✔ | ✔ | ✔ |
| Password-protected reports | ✔ | ✔ | |
| Data exports (CSV and Excel) | ✔ | ✔ | ✔ |
| Automatic PowerPoint presentation creation | ✔ | ✔ | ✔ |
Payments and onboarding
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Procurement onboarding | ✔ | ||
| Store credit | Not included, but can be purchased | Not included, but can be purchased | Included and can be topped up |
| Payment via credit and debit cards | ✔ | ✔ | ✔ |
| Payment via Purchase Order and bank transfer | ✔ |
Procurement onboarding means our participation in your company’s supplier onboarding and procurement processes, including filling out forms, preparing customised invoices and processing purchase orders. It is available only for the Ultimate tier.
Support and training
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Email support | Limited | ✔ | ✔ |
| Online Live Chat | Limited | ✔ | ✔ |
| Technical support | Limited | ✔ | ✔ |
| Support Video Calls | Limited | ✔ | |
| Private training sessions | ✔ |
Security
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Users, teams, and roles | ✔ | ✔ | ✔ |
| Two-factor authentication | ✔ | ✔ | ✔ |
| Hiding respondents’ personally identifiable information (PII) | ✔ | ✔ | ✔ |
Store credit and prepayments
Store credit (prepayments) is a convenient way to make purchases for Predefined panels, Self-serve sample, targeted responses, email invitations, video response, conversational survey, automated translations of your experiments, and auto-summaries of text responses. To top up the balance in your account, you can either make one-off payments via debit or credit card, or set up an automatic top-up if your balance falls below $20.
If your store credit is insufficient for a particular purchase, the remaining balance for the payment will be charged to your default payment method.
Bonus credit
There are several ways you can earn bonuses on your store credit:
100 Renewal Bonus
Get a bonus of 100 in the currency that you have selected whenever you renew your licence subscription on the platform.
5% Top Up Bonus
Receive a 5% bonus of your top-up amount when you add more than 10,000 via a credit or debit card.
You can spend your bonus credit on Predefined panels, targeted responses, email invitations, video responses, automated translations of your experiments, and auto-summaries of text responses in your reports. Please note that we do not provide refunds on bonuses. To learn more, feel free to reach out to our support team.
Notes on pricing
- All prices are quoted in unless otherwise specified.
- Please note that all non-USD prices may be subject to current exchange rates and may vary slightly at the time of checkout.
- The Conjointly Professional licence is a recurring annual subscription paid via credit card only.
- If your licence has lapsed, you will still retain access to your past studies (but not the reporting functionality or data exports).
- Licence does not include panel responses (provided at an extra cost).
- For Australian customers, Goods and Services Tax (GST) is added on top of the advertised price.
- The Survey Tool (Basic tier) allows you collect thousands of responses, however, analytics for advanced methods (Generic Conjoint, Claims Test, etc.) will only be available for up to 20 responses. Presence of a licence would enable full analysis for the remaining number of responses.
- Some services (i.e. detection of anomalous network activity, quality check for open-ended responses, AI-based text analytics, automated translations, Conversational survey, and Video responses) require that you maintain a minimum balance of USD 100 (or equivalent in your currency) and either an automatic account top-up or payment via Purchase Order.
- There are two options for when to pay for your experiments:
- You can sign up for a subscription before launching your experiment.
- Alternatively, you can sign up after launch. Simply untick the relevant services in the service table. Please note:
- Until a payment is made, you will only have access to the first 20 responses, but all subsequent responses will be recorded and saved.
- If you are requesting sample respondents, they will not be collected before a payment is made.
- We provide flexible payment methods to our customers:
- Our preferred payment method is credit or debit card (Visa, MasterCard, Amex, etc.), which can be used directly on the website. You can pay for sample, licence, or any other services through credit or debit card. Some banks apply an international charge or a payment charge when you use credit cards. We are unable to refund any exchange rate or international transaction charges.
- If you prefer to pay through purchase order, wire transfer, cheque, and other methods, please get in touch with us. However, it is only available for Ultimate tier customers.
- Prepayments can be refunded (less any processing fees from banks and credit card processors). Bonuses, licence costs, and sample and usage fees are not refundable.
- Conjointly also offer a no-cost option for academics and students. To apply, please complete the academic fee waiver form.
FAQs
Can I try before buying?
Can I pay monthly?
How many seats are included in one team?
Can I change or cancel my subscription?
How do I find survey respondents?
- Predefined panel: Use a specific Predefined panel of respondents (including those who are pre-defined for your company). Data collection is managed by the Conjointly fieldwork team.
- Self-serve sample: Automatically and urgently invite respondents from global panel networks. Target them by location, demographics, and profiling data. Set your own price per complete and manage your own quotas.
- Bring your own respondents: Use a list of your customers or leads, or source respondents from elsewhere.
- Email campaign: Send survey invitations and reminders via Conjointly to your own contacts.