Conclusions of overall performance
Obtain summary results on the performance of your product names across all the metrics tested.
Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.
Conjointly offers a great survey tool with multiple question types, randomisation blocks, and multilingual support. The Basic tier is always free.
As part of the Market Test suite, the Product Name Test lets you test up to five names with 100 real consumers, and receive a detailed report in under two hours.
The speed of Market Test tools is due to:
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Market tests use an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
With a Conjointly license, you gain access to the full Product Name Test that lets you test unlimited names, source respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Efficiently test product descriptions to identify the best one for your product
Efficiently evaluate potential business names to identify the best one to represent your brand
Efficiently test potential brand names to identify the best one to represent your business
Efficiently test potential domain names to identify the perfect new home for your brand
Efficiently test potential product names to identify the best one to reflect your brand
Efficiently test potential business card designs to identify the best one for your business