Conclusion of overall product concept performance
Obtain summary of the performance of your product concept across all the metrics tested.
Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.
Conjointly offers a great survey tool with multiple question types, randomisation blocks, and multilingual support. The Basic tier is always free.
As part of the Market Test suite, Product Concept Test is a fast and effective concept testing tool that allows you to validate every aspect of a potential product idea with 100 real consumers, and received a detailed and shareable report in under two hours.
Just fill in your product concept and email address below to launch the test.
The speed of Market Test tools is due to:
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Market tests use an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
With a Conjointly license, you gain access to the full Product Concept Test tool that lets you test unlimited product concepts, source respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
Identify winning product variants from up to 300 different ideas (e.g., designs, materials, bundle options) on customer appeal, fit with brand, and diagnostic questions of your choice.
Efficiently test product descriptions to identify the best one for your product
Efficiently evaluate potential business names to identify the best one to represent your brand
Efficiently test potential brand names to identify the best one to represent your business
Efficiently test potential domain names to identify the perfect new home for your brand
Efficiently test potential product names to identify the best one to reflect your brand
Efficiently test potential business card designs to identify the best one for your business