Market Test

Business Name Evaluator

As part of the Market Test suite, the Business Name Evaluator lets you test up to five names with 100 real consumers, and receive a detailed report in under two hours.

Business names (up to 5)*:






* Must be for the same product, service or brand

Your email address:

Business Name Evaluator

What you will receive from the Business Name Evaluator

Conclusions of overall performance

Conclusions of overall performance

Obtain summary results on the performance of your business names across all the metrics tested.

Standard assessment for business names

Standard assessment for business names

Discover how your business names perform on a range of KPIs.

Learning intent and emotional responses

Learning intent and emotional responses

Understand whether the brand names stimulate intent to learn more and accurately reflect your business identities.

Company perceptions

Company perceptions

Identify the perceived industry, company age, size, and origin for each business name.

AI text analysis of business names

AI text analysis of business names

Through AI text summaries, uncover rich insights from likes and dislikes comments, associations, and additional comments that respondents make.

How is Market Test so fast?

The speed of Market Test tools is due to:

  • Utilising the same advanced technology and methodology used in the Conjointly platform.
  • Convenience sampling prioritising response collection speed with million of respondents available.
  • Fully automated analysis and report generation.

By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.

Business Name Evaluator Outputs

Who are the people giving feedback?

Market tests use an industry-standard sample of the US general population, commonly used in market research and political poling.

Each test includes:

  • 100 USA-based respondents,
  • An equal gender split,
  • Age quotas reflective of the general population.

Gather feedback from 100 real people

Who can you share your report with?

All Market Test results are prepared in the form of public reports, making it effortless to share them with your colleagues, managers, clients, and even investors via link or email.

Share your results with relevant stakeholders

Want to invite your own respondents and test unlimited names?

With a Conjointly license, you gain access to the full Business Name Evaluator that lets you test unlimited names, source respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.

Want to invite your own respondents and test unlimited names?

Get started with the Business Name Evaluator

Quick test for only USD 289 View example public report

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