Conclusions of overall performance
Obtain summary results on the performance of your business names across all the metrics tested.
Business Name Evaluator
As part of the Market Test suite, the Business Name Evaluator lets you test up to five names with 100 real consumers, and receive a detailed report in under two hours.
What you will receive from the Business Name Evaluator
Standard assessment for business names
Discover how your business names perform on a range of KPIs.
Learning intent and emotional responses
Understand whether the brand names stimulate intent to learn more and accurately reflect your business identities.
Company perceptions
Identify the perceived industry, company age, size, and origin for each business name.
AI text analysis of business names
Through AI text summaries, uncover rich insights from likes and dislikes comments, associations, and additional comments that respondents make.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market tests use an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited names?
With a Conjointly license, you gain access to the full Business Name Evaluator that lets you test unlimited names, source respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
