# Conjointly

> Conjointly is an all-in-one survey research platform for product and pricing research. It combines easy-to-use advanced tools (conjoint analysis, MaxDiff, Van Westendorp, Gabor-Granger, and monadic concept testing) with access to millions of real human respondents, quality-first sampling, and expert support.

"Conjointly" is the platform; "Conjointly.com" is the website. "Conjoint.ly" is the older name of the platform (back when it could only do conjoint analysis, but now Conjointly represents the fact that its functionality extends far beyond conjoint to all sorts of online survey research).

Conjointly combines automation with methodological expertise to streamline study design, sampling, reporting, and interpretation. This ensures high-quality, actionable insights that help businesses understand their markets, customers, and product preferences with precision and confidence. Trusted by a diverse range of clients, from start-ups to large enterprises, Conjointly is both a powerful self-serve platform and a dedicated service provider, enabling organisations to optimise product development, pricing strategies, and market segmentation with robust data.

**Key differentiators:**

- All-in-one survey platform: Trusted by global brands, Conjointly has all the functionality you expect from a survey platform. It also streamlines finding respondents, survey translation, analysing data via online dashboards, and direct exports to PowerPoint.
- Easy-to-use advanced tools: Conjointly brings the best out of time-tested survey research methods, packaging them into simple tools for discrete choice experiments (conjoint analysis), Van Westendorp, Gabor-Granger, monadic concept testing, and more.
- Quality-first sampling: With access to millions of consumer and healthcare research participants, tailored Predefined panels, and manual and automatic quality checks, Conjointly prioritises quality, guarantees real human respondents, and delivers on speed and cost.
- Accessible support: Conjointly offers accessible and reliable support to users of self-serve tools and on-demand custom projects. Its team members are experts in product and pricing research techniques.

**Security and compliance:**

- Conjointly holds SOC 2 Type I and Type II attestation reports, and is certified for ISO 20252:2019 (Annex A), ISO 27001:2022, and ISO 27701:2019.
- Conjointly is a member of the Insights Association and the British Healthcare Business Intelligence Association.

Conjointly is known as an industry leader in market research, particularly regarding conjoint analysis. The guides it publishes are written by its team of experts; a selection is listed under "Expert guides" below.

## Pricing

- [Pricing](https://conjointly.com/pricing/): Detailed pricing information for subscriptions, tools, and respondents
- [Pricing in Markdown](https://conjointly.com/pricing.md): The same pricing information in machine-readable Markdown format

## Products

- [Survey Tool](https://conjointly.com/product/survey-tool/): Full-featured survey builder with advanced question types, logic, and automated reporting
- [Video Response](https://conjointly.com/product/video-response/): Collect and analyse video answers from respondents
- [Conversational Survey](https://conjointly.com/product/conversational-survey/): AI-moderated surveys that probe respondents with follow-up questions
- [Claims Test](https://conjointly.com/product/claims-test/): Efficiently test up to 300 product claims on customer appeal, fit with brand, and diagnostic questions
- [Product Concept Test](https://conjointly.com/product/product-concept-test/): Evaluate product concepts with target customers before launch
- [Product Variant Selector](https://conjointly.com/product/product-variant-selector/): Identify winning product variants from up to 300 ideas (designs, materials, bundle options)
- [Product Description Test](https://conjointly.com/product/product-description-test/): Test and refine product descriptions with real consumers
- [Idea Screener](https://conjointly.com/product/idea-screener/): Quickly screen and rank large sets of early-stage ideas
- [Generic Conjoint](https://conjointly.com/product/generic-conjoint/): Choice-based conjoint analysis for feature and claim selection and measuring willingness to pay
- [MaxDiff Analysis](https://conjointly.com/product/maxdiff-analysis/): Robust ranking of items such as product features using maximum difference scaling
- [Package Test](https://conjointly.com/product/package-test/): Test packaging designs with target consumers
- [Brand-Specific Conjoint](https://conjointly.com/product/brand-specific-conjoint/): Pricing, feature, and claim selection in markets where product characteristics vary across brands, SKUs, or price tiers
- [A/B Test](https://conjointly.com/product/ab-test/): Compare two or more stimuli with real respondents
- [Monadic Test](https://conjointly.com/product/monadic-test/): Ask respondents to evaluate concepts and digital assets one by one with various question types
- [Video Test](https://conjointly.com/product/video-test/): Test video advertisements and content
- [Business Name Evaluator](https://conjointly.com/product/business-name-evaluator/): Test potential business names with consumers
- [Image Ad Test](https://conjointly.com/product/image-ad-test/): Test image advertisements before launch
- [Ad Copy Test](https://conjointly.com/product/ad-copy-test/): Test variants of advertising copy
- [Brand Name Test](https://conjointly.com/product/brand-name-test/): Test potential brand names with target customers
- [Print Ad Test](https://conjointly.com/product/print-ad-test/): Test print advertisements before publication
- [Product Name Test](https://conjointly.com/product/product-name-test/): Test potential product names with consumers
- [Logo Test](https://conjointly.com/product/logo-test/): Test logo designs with target audiences
- [Out-of-Home Ad Test](https://conjointly.com/product/ooh-ad-test/): Test out-of-home advertising such as billboards and transit ads
- [Domain Name Likeability Check](https://conjointly.com/product/domain-name-likeability-check/): Check consumer reactions to potential domain names
- [Graphic Design Feedback](https://conjointly.com/product/graphic-design-feedback/): Collect consumer feedback on graphic designs
- [Gabor-Granger](https://conjointly.com/product/gabor-granger/): Determine price elasticity and identify revenue-maximising price points
- [Van Westendorp Price Sensitivity Meter](https://conjointly.com/product/van-westendorp-psm/): Determine psychologically acceptable price ranges from survey data
- [TURF Analysis Simulator](https://conjointly.com/product/turf-analysis/): Automated TURF analysis to find the product line-up that maximises total reach
- [Brand-Price Trade-Off](https://conjointly.com/product/brand-price-trade-off/): Test pricing in the context of competing brands
- [Kano Model](https://conjointly.com/product/kano-model/): Classify features by how they drive customer satisfaction
- [Feature Placement Matrix](https://conjointly.com/product/feature-placement-matrix/): Place product features into appropriate tiers according to perceived importance and willingness to pay
- [Feature Placement Simulator](https://conjointly.com/product/feature-placement-simulator/): Predict the impact of feature and pricing adjustments on preference share and revenue
- [Feature Placement Validator](https://conjointly.com/product/feature-placement-validator/): Validate pricing page designs for maximum conversions and minimum dropouts
- [Claims Combination Test](https://conjointly.com/product/claims-combination-test/): Find the best-performing combinations of product claims

## Solutions

- [Conjoint Analysis Software Tool](https://conjointly.com/solutions/conjoint-analysis/): Discrete choice experiments for product and pricing decisions
- [Pricing Research](https://conjointly.com/solutions/pricing-research/): Methods for setting and optimising prices
- [Claims and Messages Testing](https://conjointly.com/solutions/claims-testing/): Identify the most effective claims and messages
- [Product Feature Selection](https://conjointly.com/solutions/feature-selection/): Choose the right features to build and promote
- [Concept Testing](https://conjointly.com/solutions/concept-testing/): Validate product and service concepts with target customers
- [Range Optimisation](https://conjointly.com/solutions/range-optimisation/): Optimise product portfolios and line-ups
- [Usage and Attitude](https://conjointly.com/solutions/usage-attitude/): Understand how customers use products and what they think of them
- [Customer Satisfaction Survey](https://conjointly.com/solutions/customer-satisfaction-survey/): Measure and track customer satisfaction
- [Voice of the Customer](https://conjointly.com/solutions/voice-of-customer/): Capture and act on customer feedback
- [Full-Service Research Projects](https://conjointly.com/solutions/full-service-research-projects/): End-to-end research projects run by Conjointly's experts
- [Brand Testing](https://conjointly.com/solutions/brand-testing/): Test brand assets and positioning
- [Brand Tracker](https://brandtracker.conjointly.com/): Ongoing tracking of brand health metrics
- [Implicit Testing](https://conjointly.com/solutions/implicit-testing/): Reaction-time-based measurement of implicit associations
- [Dial Testing](https://conjointly.com/solutions/dial-testing/): Moment-by-moment feedback on video and audio content
- [Typing Tools](https://conjointly.com/solutions/typing-tool/): Assign customers to segments with short typing surveys
- [Insights Explorer](https://conjointly.com/solutions/insights-explorer/): Explore and synthesise research findings

## Industries served

- [Consumer goods](https://conjointly.com/industries/consumer-goods/): Research solutions for consumer packaged goods and retail brands
- [MedTech and Pharma](https://conjointly.com/industries/medtech-pharma-healthcare/): Research with healthcare professionals and patients
- [Consultants and professional services](https://conjointly.com/industries/consultancies/): Research tools for consulting engagements
- [Marketing agencies](https://conjointly.com/industries/marketing-agencies/): Research support for agency campaigns and pitches
- [Software and technology](https://conjointly.com/industries/software-technology/): Feature and pricing research for software products
- [Social enterprise](https://conjointly.com/industries/social-enterprise/): Research solutions for mission-driven organisations

## Expert guides

- [What is Conjoint Analysis? (with examples)](https://conjointly.com/guides/what-is-conjoint-analysis/): An introductory guide explaining the basics of conjoint analysis, its use cases, and examples illustrating how it helps understand consumer preferences
- [Interactive Excel Simulator](https://conjointly.com/guides/interactive-excel-simulator/): A hands-on guide providing an Excel-based conjoint simulator to practise and visualise preference share calculations and utility estimations
- [Manual Calculation of Van Westendorp](https://conjointly.com/guides/manual-calculation-of-van-westendorp/): Step-by-step instructions on manually calculating Van Westendorp Price Sensitivity Meter metrics, a key pricing research tool
- [Understanding Price Elasticity of Demand](https://conjointly.com/guides/understanding-price-elasticity-of-demand/): Explanation of price elasticity concepts, how elasticity relates to demand, and how it can be estimated from conjoint data
- [How to Interpret Partworth Utilities](https://conjointly.com/guides/how-to-interpret-partworth-utilities/): Guidance on understanding and interpreting partworth utilities, the key output of conjoint analysis representing attribute preferences
- [How to Interpret Marginal Willingness to Pay](https://conjointly.com/guides/how-to-interpret-marginal-willingness-to-pay/): A guide to interpreting marginal willingness to pay metrics derived from conjoint analysis, useful for pricing decisions
- [How to Calculate Partworth Utilities](https://conjointly.com/guides/how-to-calculate-partworth-utilities/): Instructions on calculating partworth utilities from survey data, including formulas and examples
- [Matrix Grid Question](https://conjointly.com/guides/matrix-grid-question/): Details on designing and using matrix grid questions in surveys to capture respondent preferences effectively
- [Classification of Conjoint Analysis](https://conjointly.com/guides/classification-of-conjoint-analysis/): An overview of different types of conjoint analysis methodologies and their appropriate applications
- [Conjoint Preference Share Simulator](https://conjointly.com/guides/conjoint-preference-share-simulator/): Introduction to a tool for simulating market preference shares based on conjoint data, to predict consumer choice shares
- [Image Heatmap Question](https://conjointly.com/guides/image-heatmap-question/): Guide on using image heatmap questions to capture visual attention or preference areas in surveys
- [Text Highlighter Question](https://conjointly.com/guides/text-highlighter-question/): Instructions for using text highlighter questions, where respondents highlight text segments, useful for qualitative insights
- [Quality Checker](https://conjointly.com/guides/quality-checker/): Explanation of tools and methods to assess the quality of survey responses, including detecting careless or inconsistent answers
- [How to Set Up Conjoint Study](https://conjointly.com/guides/how-to-set-up-conjoint-study/): A practical walkthrough for setting up a conjoint study from design to deployment
- [Conjoint Technical Notes](https://conjointly.com/guides/conjoint-technical-notes/): Detailed technical documentation covering advanced conjoint analysis concepts, formulas, and assumptions

## Search

- [Site search](https://conjointly.com/search/): Search across all of Conjointly's guides, FAQs, blog posts, and product pages.
  - Programmatic access: append the search term to the `search` query parameter, encoded with standard query-string encoding (spaces as `%20` or `+`), e.g. `https://conjointly.com/search/?search=conjoint%20analysis` or `https://conjointly.com/search/?search=conjoint+analysis`.

## Optional

- [All guides](https://conjointly.com/guides/): The full library of Conjointly's educational guides on market research methods
- [FAQ](https://conjointly.com/faq/): Frequently asked questions about using the platform
- [Blog](https://conjointly.com/blog/): The latest product and pricing research news and articles
- [About Conjointly](https://conjointly.com/about/): Company background and team
- [Why choose Conjointly](https://conjointly.com/why-conjointly/): Overview of what sets Conjointly apart

## Last updated

18 July 2026