Survey Tool Video Response Conversational Survey Claims Test Consumer goods Pricing research Product Concept Test Strategy and innovation Why choose Conjointly Claims and messages testing MedTech and Pharma Product feature selection Product Variant Selector Self-serve sample Claims Combination Test Pricing research Product Description Test Concept testing Consultants and professional services Idea Screener Marketing agencies Target audience Generic Conjoint Package Test Range optimisation Research tools Usage and attitude Events MaxDiff Analysis Software and technology Brand-Specific Conjoint Case studies Social enterprise Brand-Price Trade-Off Customer satisfaction survey Voice of the customer Gabor-Granger Pricing Method Brand testing Van Westendorp Price Sensitivity Meter Ad pretesting Kano Model Feature Placement Matrix Implicit testing for brand teams TURF Analysis Simulator Implicit research tool for agencies Dial testing Typing tools Ranking surveys Insights Explorer A/B Test Yin-Yang Map Monadic Test The Road Map Business Name Evaluator Image Ad Test Ad Copy Test Brand Name Test Print Ad Test Product Name Test Video Test Five-Second Testing Logo Test Out-of-Home Ad Test Domain Name Likeability Check Out-of-Home Video Ad Test Business Card Design Test Graphic Design Feedback Five Big Words Types of Research Questions Time in Research Types of Relationships Variables Feature Placement Simulator Feature Placement Validator Hypotheses Structure of Research Types of Data Unit of Analysis Deduction & Induction Two Research Fallacies Ethics in Research Positivism & Post-Positivism Introduction to Validity Problem Formulation Concept Mapping Introduction to Evaluation The Planning-Evaluation Cycle An Evaluation Culture External Validity Sampling Terminology Statistical Terms in Sampling Probability Sampling Nonprobability Sampling Types of Measurement Validity Idea of Construct Validity Convergent & Discriminant Threats to Construct Validity The Nomological Network Multitrait-Multimethod Matrix Pattern Matching True Score Theory Measurement Error Theory of Reliability Types of Reliability Reliability & Validity Levels of Measurement Types of Surveys Selecting the Survey Method Types of Survey Questions Question Content Response Format Question Wording Online Survey Research Panels Question Placement Interviews Pluses & Minuses of Survey Methods General Issues in Scaling Thurstone Scaling The Qualitative Debate Qualitative Data Qualitative Approaches Qualitative Methods Qualitative Validity Unobtrusive Measures Establishing Cause & Effect Regression to the Mean Multiple Group Threats Social Interaction Threats Types of Designs Probabilistic Equivalence Random Selection & Assignment Defining Experimental Designs Factorial Design Variations Randomized Block Designs Covariance Designs Hybrid Experimental Designs Nonequivalent Groups Design Regression-Discontinuity Design Other Quasi Designs Threats to Conclusion Validity Improving Conclusion Validity Pre-Post Design Relationships Designing Designs for Research Statistical Power Data Preparation The T-Test Dummy Variables General Linear Model Posttest-Only Analysis Factorial Design Analysis Randomized Block Analysis Analysis of Covariance Nonequivalent Groups Analysis Regression-Discontinuity Analysis Regression Point Displacement Key Elements Formatting Sample Paper Citing the KB Order the KB Likert Scaling Guttman Scaling Quasi-Experimentation Advances Correlation All the new things on Conjointly from Q2 2026 What are holdout choice sets and holdout respondents? Partial profile conjoint analysis How do research panels compare for participants in 2026? Exploring ride-sharing usage and attitudes with conversational surveys Can I embed a Conjointly survey in an iframe? Conjoint Analysis 101: Translate Consumer Preferences into Actionable Insights Create a MaxDiff experiment from a file Bulla dominates packaged ice cream market through first four months of 2026 as Peters closes gap on preferred brand and Connoisseur faces sustained funnel decline Pedigree leads Australian dog food market through first four months of 2026 as Royal Canin surges on consideration and Nature’s Gift emerges as strongest mid-tier converter AustralianSuper leads superannuation market through the first four months of 2026 as CommBank Super sets service benchmark and Australian Retirement Trust emerges as strongest mid-tier converter Enrol into audience 5 new question types and Quota check, built on your feedback Can I disable open-ended questions? We went looking for survey bots. Here's what we found Signature input (question type) Does Conjointly record responses from people who did not complete the survey? How to simulate and validate your SaaS pricing before you launch Offline data collection for conjoints Team Managers Diagnosis Over Vibes: The Science of Brand Ambassadors All the new things on Conjointly from Q1 2026 Calvin Klein is the best-known US high street fashion brand, but Zara converts awareness to purchase well Implicit test McDonald's leads the US fast food market across all funnel metrics, while Chick-fil-A and In-N-Out Burger emerge as the standout conversion performers Walmart is the clear favourite in the US supermarket market, preferred by nearly 1 in 3 American shoppers Netflix leads the US video streaming market across all funnel metrics, while Prime Video and Hulu emerge as strong challengers Brand Tracker reveals insights over five US industries Nike leads the US sneaker market across all funnel metrics, while Skechers and Jordan emerge as the standout conversion performers Closed card sorting question type Sloppy open-end classification Research without quality checks? More like driving in the rain without windscreen wipers Chemist Warehouse dominates Australian pharmacy chain market, while brand trust scores remain uniformly high across the sector. Working with vectors Formulas under the hood: details and examples Telstra leads NBN home internet industry in funnel metrics, while Aussie Broadband sets the standard for brand trust. How do I extract a list of respondents who saw a stimulus first in a monadic block? Conjointly Launches Research & Insights Career Hub to Streamline Job Search for Brand-Side Researchers Quota check Does Conjointly support offline survey data collection? Digital Services Act Transparency Report (2025) Exporting data to Power BI Announcing Brand Tracker by Conjointly, an automated, enterprise-grade brand tracking solution AustralianSuper leads industry in funnel metrics, while CommBank sets the standard for customer support. Commonwealth Bank leads the mortgage lending brands across, but some lesser known brands perform strongly Semantic differential question Bulla leads Australia's ice cream market with unmatched preference share Pedigree leads packaged dog food, followed by a competitive second tier Brand Tracker publishes first wave data from Australian markets Introducing Brand Tracker: Advanced tracking without the bloated price tag Best practice guidelines for conducting surveys with children Americans are using AI, but they still don’t trust it 2025 in review and what's coming in 2026 Cracking complex crosstabs using Insights Explorer Open-end pattern analysis Script review for survey improvements Gender and age (question type) How Key Driver Analysis identifies what matters most Conjointly achieves ISO 27701:2019 and ISO 27001:2022 certification Functions to access Deep probe values Conjointly achieves ISO certification for sampling services Conjointly achieves ISO 20252:2019 certification for sampling services Statement of Applicability to ISO 20252:2019 Setting up SAML SSO login Conjointly Privacy Notice Conjointly releases new study on consumer ability to distinguish real from AI-generated images in 2025 Can consumers distinguish between real and AI images in 2025? Evaluate responses with Quality score Conjointly launches Deep probe feature to streamline survey data analysis Analyse survey data automatically with Deep probe Survey drafting tips for response quality Conversations, Not Checkboxes: A Smarter Way to Run Surveys Coding open-ended responses Creating calculated values from existing data Extract specific insights from conversational surveys Synthesising selected responses of individual respondents What is Deep probe? Reviewing quality status by panel Survey scripting best practices in market research Digital Service Act Transparency Report (2024) EU Digital Services Act Information Statement Regarding the California Consumer Privacy Act (CCPA) Can I disable LLM features? AI use cases and ROI in Conjointly How implicit testing uses millisecond reaction times to measure brand associations Comparing different approaches to claims' diagnostics Conversational surveys explained in six minutes Information for Respondents New safeguards against bots and "professional" respondents Anonymising responses and protecting privacy How to set up conversational survey on Conjointly Displaying modal windows to respondents How do different research panels compare for participants? Conversational versus open-ended questions surveys How do I optimise my email survey campaign for better response rates? Accessibility Statement for Conjointly Comparing four methods of conjoint for pricing research Categorising meal replacement product features with the Kano Model Can I pipe formatted text and images from previous questions? Beyond the Odds: What Drives Consumer Behaviour in Sports Betting How can I use custom individual preferences coefficients in my analysis? Explore insights with an AI-powered assistant Why am I not receiving password reset or other emails from Conjointly? What are confidence intervals? Viewing available variables for analysis How can I view open-ended responses without AI analysis? Exploring insights with recipes Importing data to Insights Explorer Processing data with R code Getting the top and bottom levels from conjoints Classification of quality issues in survey sample How to change your email? Typing tools using calculated variables How do I change my industry setting in Conjointly? How do I pay using a Purchase Order (PO)? How do I use my prepayment balance to pay for studies? How do norms work in monadic tests? Can consumers spot AI and real photos in 2024? What do consumers think of the Ray-Ban Meta Smart Glasses How to insert an iframe into a survey question? Calculated variable How to get quick feedback for survey testing? Setting up display logic in conjoint experiments Do Russians feel safe in September 2024? How to view the order of questions shown to respondents? What does it feel like to be a survey respondent? How does the special funky sequence work in a monadic test? Conjoint Analysis 101: with example for NPD Exporting in R format Setting up the survey flow of a monadic block Conjointly company details Quality Checker for survey responses Synthetic respondents are the homoeopathy of market research Exporting in SPSS format How to get the most out of video interviewing in surveys? LA Clippers Rebrand — New vs. Old Technical and methodological limits on Conjointly What is the difference between preference scores and distribution? Getting started with Self-serve sample WH Smith Trial Rebrand — New vs. Old Reviewing list of survey participants Reddit Rebrand — New vs. Old How to add covariates to conjoint analysis? Date and time functions Functions to access respondents' answers Text functions How to edit questions in a launched experiment? Can you make perceptual maps from fake data? (A replication study) Functions to access respondent properties Kellogg's vs. Kellanova: Which Do Consumers Prefer? New Zealand Consumer Survey: November 2023 What academic reviewers should ask about synthetic market research data Bring your own respondents Ensuring quality responses with multi-layered protection Managing your audiences on Conjointly Quality assurance for Predefined panels Quality assurance for Self-serve sample Using a Predefined panel Nokia Rebrand — Old vs. New? Comparing the Twitter, X, and Threads logos Video response UX Testing vs. Market Research for Evaluating Software How to use the Clustering Demo How to manually calculate Van Westendorp PSM's results What do consumers think of generative AI in marketing? How to add follow up questions after each conjoint choice set? Using generative AI to iteratively test product concepts How to enforce non-positive price coefficients on Conjointly? How to measure category volume uplift from introduction of NPDs? Managing your team on Conjointly AI-based survey and question creation Matrix grid AI alignment research grant Conjointly Policy on Acceptable Use and Content Moderation Send an email campaign How to track consumer trends through continuous data collection and time series analysis How to analyse time series results How to customise a MaxDiff for a vertical layout Stravito and Conjointly Work Together to Maximise Insight Value How to apply DIY experimental design for conjoint? How to maximise the impact and return of your ads with ad pretesting How to get the most out of open-ended questions How can I edit question text for the Product Concept Test for some users? AI summary of open-ended text responses How are average values calculated when there are hidden items? What are the different research questions each tool answers? Conjointly Privacy Policy Conjointly subprocessors Mini-lecture: Conjointly's guide to sample selection Van Westendorp PSM Excel Template Drive Traffic to your Website with a Winning Domain Name Kano Model or MaxDiff Analysis? What is wrong with Kano model? Differences between preference share and TURF simulator How to perform smart sampling and data checking? Setting up display logic for survey questions What is the Jobs-to-be-Done (JTBD) test? (With Excel template) Cost-based versus value-based pricing Can I change the size of the progress bar? Willingness to Pay: What It Is and How to Measure It Constant sum Dropdown menu Dual negative-positive scale Email address (question type) Intro text: No respondent input Likert scale Multiple choice Net Promoter Score Number Paragraph input Positive/negative open-ended feedback Randomisation block Regular expression Set of swipe cards Short text Simple block Single swipe card Slider Star rating grid Available question types and blocks Ranking How to easily align images and product names? Is multicollinearity a problem for conjoint analysis? How to set up screener logic? Pricing and feature selection: One or multi-stage study? Set up respondent weightings Formulas for calculating respondent weightings Formulas in the conjoint simulator Introduction to formulas Survey flow controls Does overrepresentation of brands affect results? How to remove hyphen word-wrap? Passing on options from previous questions Piping in previous answers or respondent information Setting up quotas How to find B2B respondents and company decision-makers for your survey How can I add my logo in a survey? How to set up a benchmark for your studies? Why is it useful to set up baseline in simulation? How to manage mail-outs through external email providers? Can I rename my experiments? Can I use the platform during scheduled maintenance? Mini-lecture: Conjointly's guide to inflation Market research during times of inflation Product and pricing actions during inflation How inflation impacts different businesses What is inflation, and why is it so high? Impact of TV ads on consumer demand Sensitivity to adding or removing concepts How do I import questions into my experiment? How to set the number of characters respondents can type? How to compare results across segments with crosstabs What are Omnibus Surveys? Adding groups of concepts from one simulation to another Calculation of volume, revenue, and profit in simulations Creating a correlation matrix for conjoint simulations Exporting as a PowerPoint Presentation Exporting as an Excel Workbook Exporting your experiment data Exporting your scenarios from the simulator Exporting your survey script How to make beautiful charts in Excel Identifying source of business Interactive Excel simulator Segregation based on simulation Should I include adcepts in preference share simulations? Top simulator usability tips Understanding the margin of error in simulations Research Questions for Subscription Pricing Can I impose monotonicity constrain in my experiment? How are winning claims identified? Is it possible to merge two reports? How to set up a brand-price trade-off study Models for calculating preference shares How to customise numeric inputs? How to disable auto-renew for the annual licence? How to edit currency type and format in report? How to use Image Optimisation Utility? COVID-19 Consumer Survey: August 2021 The "Utils" method of calculation of reach in TURF What is the incidence rate? How many diagnostics should I use in Claims Test or PVS? How to reset reports? How to navigate through my experiment list? Navigating through the JSON interface Can I fix the order of diagnostics in Claims Test/PVS? How to change the confidence level on Conjointly? What is the recommended number of questions for surveys? How to access each diagnostic answer in Claims Test/PVS? Random effect models with lmer function in R How many SKUs should I include in a conjoint study? How to interpret marginal willingness to pay (MWTP) When to use multilingual function in your survey? Why is Claims Test better than a ranking exercise? How to display different images on mobile and desktop? How do I create unique links for mail-outs? What are the common quotas used to achieve a nationally representative sample? How does the Conjointly Claims Test decide on claims to show for diagnostics/association questions? How do I use over-indexing analysis to visualise differences between segments? Consumer Preferences for COVID-19 Vaccine How can I add an email to receive invoices? What translations are available on Conjointly? How have respondents answered questions that they have not met logic requirements for? Image heatmap Text highlighter Why are there differences between recalculated reports? Study Highlights: Vitamin Supplement Usage in Elderly Am I able to include a claim or attribute over 255 characters long? How do I delete my account? COVID-19 Consumer Survey: Sustainability Webinar for Insights Tech Showcase: Better Pricing for NPD Launches (12 February 2021) What is Monadic Testing and How to Use It? How can I minimise leakage of confidential information from surveys? Webinar for DIY Conference: Better Pricing for NPD Launches (1 December 2020) COVID-19 Consumer Survey: October Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020) What does example supermarket sales data look like? How do I create a Conjointly account? Kano Model of Feature Selection (with Free Excel Template) Choosing the Right Market Research Platform COVID-19 Consumer Survey: May/Aug Data Trends Understanding Brand Preference through Market Research Writing a Market Research Report: 5 Top Tips What are the pros and cons of virtual shelf display conjoint? Webinar for EPP: How Pricing Can Make or Break Your NPD Launch (29 September 2020) How to Develop Effective Likert Scale Questions? How do I combine multiple experiments? Does Conjointly currently offer a Menu-based conjoint? How Consumers Enhance New Product Development FC Webinar: How Pricing Can Make or Break Your NPD Launch (2 September 2020) Market Research Glossary How to apply conditional display logic to conjoint levels? What Types of Promotion Mechanics Are Used in FMCG/CPG? How to Avoid Respondent Bias in Quantitative Research Sample Size Calculator and Guide to Survey Sample Size Survey: Consumer Behaviour During COVID-19 Pandemic Segmentation for subgroup analysis Busting Market Research Automation Misconceptions 5 Best Practices of Online Survey Design 4 Ways Behavioural Segmentation Aids Marketing Best Data Collection Methods for Quantitative Research Leading an Innovative Survey Panel Platform Provider Writing a Successful Market Research Brief Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020) 5 Best Practices in Concept Testing: Launch With Confidence Webinar for WIRe: Selecting Effective Product Claims (14 May 2020) Psychographic Segmentation: Advantages and Limitations Do Russians really trust Putin? And can you trust WCIOM? Understanding Price Elasticity of Demand Unpacking Subscription Box Market Trends Market Research in the Times of Panic Buying Can I use MaxDiff to evaluate projects internally based on various metrics (e.g. urgency and fit for business)? How can I set the survey text direction to right-to-left? International Women's Day 2020: Women in Statistics Can I copy my experiment to use as a template? How do I interpret preference scores in Claims Test/PVS? How to Maximise Sales With Loss Leader Pricing Can I weight responses to ensure representation in Excel? How does Conjointly determine respondents' location? How to Have a Perfect Product Launch Sharing experiments and reports with colleagues Uploading files for sharing Pricing Mistakes How to Select Statistics for a Single Variable How to Market a New Product Pricing Strategies Should you include the “None of the above” option? State of the Consumer Product 2019 Pricing Goals Price Skimming What is goodness of fit? Pricing Psychology What is TURF Analysis and When to Use It? How can I strengthen my account security? Is there an academic version of Conjointly? How do I delete surveys that I have created? How to preview your study as a respondent? What is the ideal sample size for my survey? How do I add images to my survey? Can I customise the way the survey looks to respondents or behaves? Does Conjointly design module allow for prohibited pairs? Is there a trial for Conjointly software? Availability adjustment for conjoint preference shares Scale factor adjustments in preference share simulations Case Study: Willingness to Pay For Ingredients Conjoint preference share simulator Australians' taste for the meat of democracy IIeX North America: Product Claims In CPG/FMCG (7 May 2020) How to Test Claims for Consumer Products Conjointly Are Proud Supporters of Women in Research (21 May 2019) A Touch of Australia at IIeX North America (23 April 2019) IIeX Europe: Save 30% On Market Research Costs (26 February 2019) Win at IIeX 2019 Europe with Conjointly Methodology Behind Claims Test Meet Conjointly at CRC and TMRE (10 October 2018) Gabor-Granger or Van Westendorp? Meet Conjointly at IIeX 2018 North America Meet Conjointly at CeBIT Australia 2018 (15 -17 May 2018) Running your study in multiple languages Meet Conjointly at Insight Show 2018 (7-8 March 2018) Meet Conjointly at ESOMAR Congress 2017 (10-13 September 2017) Conjoint Case Study: Employee Benefits Package How to set up a conjoint analysis study Working with GET Variables Pricing a Uni Course With Conjoint Analysis What is Conjoint Analysis? Alternatives to Conjoint Analysis Classification of conjoint analysis Frequently asked questions How to Get Participants for Your Study Setting up redirects and integrating with third-party research platforms How to interpret partworth utilities Practical tips for setting up conjoint studies Technical points on DCE with Conjointly Uploading external variables How to manually calculate partworth utilities About Us Authentication Check team balance Check the status of a job Conjoint Analysis Software Tool Conjointly and GDPR Conjointly Data Processing Addendum Conjointly is committed to promoting renewable energy Conjointly Terms and Conditions Cookie Policy Export respondent information Export specific data elements in Excel Get a list of experiments Get respondent information How It Works Include or exclude respondents Making an API call Pricing Reset and regenerate a report Search results Table of Contents Troubleshooting error codes What are jobs?