Online Research Panels

Online Panels

This page was authored by Catherine Chipeta from Conjoint.ly, based on information originally published in the guide ‘How to get participants for your study’.

Online panels are becoming increasingly prevalent as a fast, economical way for businesses to undertake accurate survey research. Panels are a targeted group of individuals who are profiled and screened by panel providers to ensure they fit the criteria of the business enlisting them. Panel providers work with businesses by facilitating panel sign-ups and sending survey invites to potential respondents. Some panel providers also host surveys, whereas others will redirect to an external survey platform, such as Conjoint.ly. Respondents complete surveys in exchange for incentives offered by the panel provider.

Research clients’ persepective

For example, clients typically work with Conjoint.ly to source respondents from panel providers in the following way:

  1. Conjoint.ly platform provides estimates of panel costs and visibility when you choose respondents during experiment set up.

  2. Client selects their panel requirements and commissions their study with Conjoint.ly.

  3. Conjoint.ly sends out survey invitation to its network of panel providers.

  4. Panel providers, e.g. A, B, and C, send out survey invitations to their respective members.

  5. Participating respondents are redirected to Conjoint.ly to complete the survey through the platform.

  6. Conjoint.ly manages the data collection process, including elements such as response quality, and profiling.

  7. Conjoint.ly rewards survey participants through their respective panels upon survey completion.

  8. Data collection process is now complete.

Clients' journey for sourcing respondents through Conjoint.ly

Survey participants’ persepective

Respondents interact with our panel providers and the Conjoint.ly platform in the following way:

  1. Respondents sign up to one or more of Conjoint.ly’s panel providers.

  2. Respondents answer screening questions to establish their profile.

  3. Client selects their panel requirements and commissions their study with Conjoint.ly.

  4. Respondents wait for a survey invitation from panel provider.

  5. Respondents are invited via email or pop-up notifications on their phones.

  6. Respondents answer screening questions and qualifiying respondents begin survey.

  7. Respondents completing screening questions are either:

    1. Terminated because they do not qualify for the study (“screened out”) or because Conjoint.ly has already collected enough answers from similar respondents (“quota full”), or
    2. Qualify for the study and complete survey.
  8. All respondents are redirected to the panel provider to receive an incentive for their time;

    1. Terminated respondents receive a partial incentive.
    2. Qualifying respondents recieve a full incentive.

Respondents journey for joining panels through Conjoint.ly

Our Free Survey Tool enables you to choose the right participants for your study with the option of bringing your own respondents, targeting specific panel respondents, or using a pre-defined panel.

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Knowledge Base written by Prof William M.K. Trochim. Changes and additions by Conjoint.ly. This page was last modified on 9 May 2020.

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