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Industries Subscription models

Win in the subscription economy with sticky products and loyal customers

An increasing number of companies traditionally involved in pay-per-product/service business models are now offering subscription services as they prove to be a profitable revenue stream. Rising competition in the market means that existing players must routinely assess and improve their current offerings to continually meet consumer demands.

Introducing a new subscription model or changing an existing one is a challenging process, made more complex by the need to balance other aspects of development. Your business must also consider factors such as adopting new customers, maintaining customer satisfaction with features and pricing, and minimising churn throughout the process.

Uncovering what customers value most about your offering proves even harder if you do not know what information you need to make these decisions, or lack the tools to do so. Meaningful market research is the key to gaining powerful insights for making more confident decisions about your subscription’s offering. Conjoint.ly can help you access your target market with our specialised range of research tools, allowing you to uncover valuable insights for your product or service’s pricing and features.

Industries Subscription models

Win in the subscription economy with sticky products and loyal customers

An increasing number of companies traditionally involved in pay-per-product/service business models are now offering subscription services as they prove to be a profitable revenue stream. Rising competition in the market means that existing players must routinely assess and improve their current offerings to continually meet consumer demands.

Introducing a new subscription model or changing an existing one is a challenging process, made more complex by the need to balance other aspects of development. Your business must also consider factors such as adopting new customers, maintaining customer satisfaction with features and pricing, and minimising churn throughout the process.

Uncovering what customers value most about your offering proves even harder if you do not know what information you need to make these decisions, or lack the tools to do so. Meaningful market research is the key to gaining powerful insights for making more confident decisions about your subscription’s offering. Conjoint.ly can help you access your target market with our specialised range of research tools, allowing you to uncover valuable insights for your product or service’s pricing and features.

I believe the sort of research conjoint.ly does is going to be the future of market research. Fast, well managed and strong expertise in analysis but only when needed or demanded by the client. I am a firm believer of shifting the value added from agencies from “all included” to “what you need included” and conjoint.ly allowed me to save money in areas of the project where I can fill in for myself, allowing their expert team to do what they do best and add value in the extra-analysis side of things. I definitely recommend working with them and we certainly will in the future.

Eduardo Manso del Valle
Consumer and Market Insights Manager, Omron Healthcare Europe

subscription service preferences

Test subscription service preferences in a realistic setting

Reworking your existing business model to introduce a subscription offering is potentially unexplored territory for your business. Conjoint.ly helps you to select features and pricing for your new or existing subscription model.

Our Generic Conjoint tool asks respondents to choose between potential product concepts in a format that closely mirrors real-life buying decisions. Generic Conjoint can help with your new or existing subscription model if you want to select features that consumers value most. The specialised tool anticipates consumers’ responses to your new offering through preference share simulations. It also allows you to test the market before you launch or make major updates by identifying the relative importance of features.


Easy-to-use tools to assess subscription pricing models

You need powerful research tools to choose the right pricing and business model for your subscription offering. You may face difficulty choosing the right model (e.g. per month or per product) for your subscription if you are not aware of consumers’ preferences.

Our Gabor-Granger tool helps you assess initial adoption rates among users/buyers if you are offering one or more models. Find optimal subscription pricing with the in-built price elasticity of demands charts.


Effective market research requires guidance from industry experts. You may not have the budget to cover high agency costs or do not want to risk losing control over your research.

Conjoint.ly offers affordable research tools with a flexible level of support to suit your needs. Need guidance with set-up, data collection, or interpreting results? We’re here to help as much or as little as you need during the process.

Find the right mix of support with custom and automated projects image

Access consumer panels and determine market demands for subscription services

Conjoint.ly works with leading panel providers to deliver quality respondents directly into your survey, using location, demographics, and profiling questions to pinpoint your target audience. Leveraging relevant consumer insights and feedback helps you deliver in-demand subscription products. We can help you understand what your customers need to drive adoption, growth, and retention by sourcing the right panel for your needs.


Helping a books-on-demand provider determine the optimal price for subscriptions

Time to insight: 3 days

Download case study

Context

Book Co is a major books-on-demand provider in Egypt. Given intense competition in this market, Book Co would like to measure the value customers place on book streaming over the Internet.

Goals

As part of the strategy review, the insights team would like to test for non-paying users, competitors’ users, and Book Co’s paying users:

  • What is customers’ willingness to pay?
  • What is the optimal price of subscription to maximise its revenue?

Outcomes

  • Book Co. tested eight price points for its paid subscription using Conjoint.ly’s platform.
  • Gabor-Granger confirmed the Price elasticity of demand and Predicted revenue vs. price level of Book Co.’s paying subscription for different segments.
  • The study provided agile and actionable insights to help Book Co. understand customers’ demand. For example, results suggest that the optimal subscription price for its users is $17.99/month.
  • Respondents are book streaming users with pre-defined panel (33% 18-24y.o., 33% 25-33y.o., and 33% 34-55y.o.; 35% non-paying users, 35% competitors’ users, and 30% Book Co’s paying users).

Conjoint.ly has the tools, experience and most importantly people to provide the highest level of support you and your team need to conduct agile research. We understand FMCG and will guide you through the exciting world of insights.

Nicole Teh image
Nicole Teh
Director of Strategic Partnerships​

Agency-quality results using marketing science

Our methods are thoroughly tested and rooted in marketing science, which means you get agency-quality results at a fraction of the cost and time investment.

Agile platform with manager-friendly dashboard

We provide state-of-the art quality analytics to suit your business. From fully automated experiments on our platform to fully custom projects of any complexity.

Deep involvement and support throughout the process

Conjoint.ly provides reliable support throughout the service to ensure your studies meet your research and business needs.