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Reworking your existing business model to introduce a subscription offering is potentially unexplored territory for your business. Conjoint.ly helps you to select features and pricing for your new or existing subscription model. Anticipate consumers’ response to your new offering with preference share simulation. Test the market before you launch or make major updates by assessing the relative importance of features.
Our Generic Conjoint tool asks respondents to choose between potential product concepts in a format that closely mirrors real-life buying decisions. Generic Conjoint can help with your new or existing subscription model if you want to select features that consumers value most.
Your business needs powerful research tools to choose the right pricing and business model for your subscription offering. You may face difficulty choosing the right model (e.g. per month or per product) for your subscription if you are not aware of consumers’ preferences.
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Conjoint.ly works with leading panel providers to deliver quality respondents directly into your survey, using location, demographics, and profiling questions to pinpoint your target audience. Leverage respondents’ insights and feedback to deliver in-demand subscription products. Understand what your consumers need to drive adoption, growth, and retention.
Time to insight: 3 daysDownload case study
Book Co is a major books-on-demand provider in Egypt. Given intense competition in this market, Book Co would like to measure the value customers place on book streaming over the Internet.
As part of the strategy review, the insights team would like to test for non-paying users, competitors’ users, and Book Co’s paying users:
Conjoint.ly has the tools, experience and most importantly people to provide the highest level of support you and your team need to conduct agile research. We understand FMCG and will guide you through the exciting world of insights.
Our methods are thoroughly tested and rooted in marketing science, which means you get agency-quality results at a fraction of the cost and time investment.
We provide state-of-the art quality analytics to suit your business. From fully automated experiments on our platform to fully custom projects of any complexity.
Conjoint.ly provides reliable support throughout the service to ensure your studies meet your research and business needs.