Prioritise the features that drive acquisition and retention

Not all features are created equal. Some are expected as standard by every user; others are delighters that drive upgrades and word-of-mouth. Misclassifying them wastes engineering resources and leaves revenue on the table.

Conjointly's Kano Model tool categorises your features as must-be, performance, attractive, or indifferent, giving product managers a clear, evidence-backed framework to prioritise the roadmap and design tier structures that maximise user acquisition and expansion revenue.

Map features to the right pricing tier

Understanding both the relative importance of each feature and users' willingness to pay for it is fundamental to building a subscription or licensing model that converts and retains.

The Feature Placement Matrix combines MaxDiff and Van Westendorp analysis to uncover the importance and perceived value of each feature, then categorises them into the appropriate product tier. The result is a product plan designed to draw users toward premium offerings while keeping your entry-level proposition genuinely competitive.

Optimise software tiers with scenario simulation

Conjointly's preference share simulator is built specifically around your software offering, subscription model, and competitive landscape. Test the impact of price changes, feature adjustments, tier additions or removals, or competitor moves and instantly see projected preference share and revenue outcomes.

The simulator is fully adaptable to your research questions, not the other way around. See how SaaS teams apply it, or book a call to discuss a study tailored to your needs.

Understand how your brand stacks up in the market

Technology markets are crowded and perception shifts fast. Conjointly's Brand Tracker gives software and technology companies a clear, ongoing view of how their brand performs relative to competitors at a fraction on industry-standard costs.

Easy identify where you lead, where you lag, and where competitor vulnerabilities create opportunities. Use these insights to sharpen positioning, inform product strategy, and build a sustainable competitive advantage.

Source exact respondents swiftly with full transparency

With access to millions of survey participants from around the globe, Conjointly provides high-quality sampling options to match your specific needs.

Conjointly has achieved ISO 20252:2019 certification for its sampling services (Annex A), confirming that both fully-managed Predefined panels and automated Self-serve sample meet international standards for market research quality.

Actionable insights that match your project timelines

Maintain complete oversight and get research delivered to your exact specifications, on your timeline. Conjointly's global team works across time zones, streamlining project execution and providing rapid turnaround. Whether you need to adjust respondent criteria, refine questionnaires, or explore unexpected findings, expert support is just a call away.