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From start to finished I have been blown away by the product and service level. The price point is extremely affordable (especially given the other options for conjoint analysis), the product works great and the service has been FANTASTIC. Responses are quick and thorough and always willing to hop on the phone / add more detail. The survey has been very helpful and insightful for our business planning and I am so glad we made the decision to work with you all.
Conjoint analysis is frequently used in pharma research to measure the trade-offs patients make between side effects, efficacy, length of treatment, and price. Knowing patient preferences along these lines helps companies make better R&D decisions and ultimately set appropriate pricing for treatments.
Conjoint.ly's automated tools, such as Generic Conjoint have been used by start-ups, research consultants, and major corporations to investigate willingness to pay and importance of product characteristics at various stages of product developement.
Conjoint.ly tools (such as Claims Test and Monadic Testing) and custom services (such as Claims Combination Test) help you find the right communication angles for your products, helping boost adoption of medical innovations that extend and improve quality of life.
Better still, most of our methods help you test multiple ideas at once, preparing you for different regulatory outcomes, and removing the need to re-test. And of course all of our tools help you run subgroup analysis to see meaningful differences in results.Get in touch
Conjoint.ly's project management team are trained in pharmacovigilance and other compliance requirements for healthcare research.
We store patient and HCP data securely, сomply with required industry regulations, and take our obligations seriously.
Working with the right audience is everything in research, but finding often niche patient groups or HCPs in specific areas can be tricky. Conjoint.ly relies on a combination of online consumer panels to source patients with common conditions, specialised HCP panels (especially for doctors and nurses), and custom outreach campaigns.Get in touch to discuss your audience
Time to insight: 14 hoursDownload case study
MedCo is a pharmaceutical company that develops an oral tablet that is used to manage blood pressure.
MedCo has identified that an injectable treatment has the potential to be more effective for its users and would like to test its feasibility on the market.
As part of strategy review, the insights team were tasked to find out:
MedCo engaged Conjoint.ly to perform a Generic Conjoint to test 6 key product features at 5 different price points.
Data collection of 250 responses was completed in 14 hours given the specifications of the target audience.
Conjoint.ly has the tools, experience and most importantly people to provide the highest level of support you and your team need to conduct agile research. We understand health industry standards and will guide you through the exciting world of insights.
Our methods are thoroughly tested and rooted in marketing science, which means you get agency-quality results at a fraction of the cost and time investment.
We provide state-of-the art quality analytics to suit your business. From fully automated experiments on our platform to fully custom projects of any complexity.
Conjoint.ly provides reliable support throughout the service to ensure your studies meet your research and business needs.