Working with Conjoint.ly was a truly agile experience. Mondelez used the platform for an important PPA project for one of our core product lines. The expertise gave us the confidence to make several critical product decisions for the business.
Predict market response and maximise revenue
The combination of distribution channels and pricing levels allows brands to control shoppers’ purchasing behaviour. Discovering what customers are willing to pay for your products allows you to determine the optimal price point for maximising profit, revenue, or market share.
Generic Conjoint tool helps CPGs make accurate pricing decisions and generate a winning strategy in the market to capture the highest product ROI.
Test ideas and streamline innovation to lead the brand growth
Strong competition in the CPG market is a driving force behind industry innovation. If your brand wants to be first to launch, you must constantly explore new product ideas.
Use Conjoint.ly to track rapidly developing categories and recognise opportunities ahead of large players. We assess pricing, promotional, and distribution strategies you should pursue at your NPD’s launch. Implement these findings to develop innovation strategies and build a data-driven battle plan.
Get in touchOptimise product portfolio to grow your category
When you manage a growing set of SKUs, it becomes more apparent to benchmark competition in the category. You must uncover the right range optimisation strategy to make the best decisions about retail partners, promotions, and pricing.
We look at all features of the product before you invest heavily in a category. This gives you confidence to position SKUs in the right distribution channels with the right set of features to deliver the best ROI.
Understand consumer preferences to gain market share
What emerging consumer needs exist? How can you benefit from smaller craft brands entering a fragmented market? In which consumption moments could you be relevant? Your product positioning plays a significant role in capturing shoppers’ attention and, ultimately, driving sales.
Using Claims Test to study the effect of packaging and claims on consumers’ preferences helps your brand increase conversions and better educate buyers about product benefits. We respond quickly to rising trends and recognise the popularity of certain claims specific to your market.
Context
FMCG Co currently produces DrinkMe, a narrowly-targeted energy drink, in five different packaging options across separate European markets.
The company’s strategy team identified a cost-saving opportunity from rationalising and combining factory facilities into a single location.The combined factory will be able to produce only one or two packaging types.
Goals
- As part of strategy review, the Insights Team identifies the need to check, which packaging options are most preferred by consumers.
- They also wanted to know if preferences are consistent across the major markets.
Outcomes
FMCG Co performed Generic Conjoint, which included its 5 packaging options and 5 potential price levels in UK, Germany, and France.
Data collection of 250 responses per market lasted 2 days given the narrow targeting of the audience.
- Generic Conjoint confirmed that packaging option E was most preferred across all major markets, even though option D was almost as popular in France.
- The study found support for the streamlining strategy, helping deliver the pack options consumer wanted the most and save cost for FMCG Co.
Conjoint.ly has the tools, experience and most importantly people to provide the highest level of support you and your team need to conduct agile research. We understand FMCG and will guide you through the exciting world of insights.
Agency-quality results using marketing science
Our methods are thoroughly tested and rooted in marketing science, which means you get agency-quality results at a fraction of the cost and time investment.
Agile platform with manager-friendly dashboard
We provide state-of-the art quality analytics to suit your business. From fully automated experiments on our platform to fully custom projects of any complexity.
Deep involvement and support throughout the process
Conjoint.ly provides reliable support throughout the service to ensure your studies meet your research and business needs.