Text highlighter questions ask respondents to highlight segments of a text and leave comments on them. If necessary, the comments can be divided into positive (“Like”), negative (“Dislike”) or “Don’t know”. Respondents are allowed to add up to 5 different types of highlights and customise their names and colours.
Text highlighter question outputs
A text highlighter question produces the following outputs:
- A heatmap of the frequency of characters selected by respondents.
- Descriptive statistics of the number of highlights made by respondents.
- The number of respondents who saw the question.
Setting up a text highlighter question
Follow these steps to set up a text highlighter question:
1. Add question
Navigate to the Additional questions tab and click on the button at the bottom of the page.
On the Add or import questions popup, select the Try alpha features tab and click on the question card to add it to the experiment.
2. Edit question options
Once you add the question, you can adjust the following settings:
- Insert the question text in the “Question text” field.
- Insert the text that respondents need to review in the “Text for review” field.
- Set whether respondents can select between “Like”, “Dislike”, and “Don’t understand” types of highlighting in the “Highlight types” field.
- Set the minimum and maximum number of characters that respondents can write in their comments.
3. Set conditional logic (optional)
Conditional logic can be added to questions so that they are only shown to respondents if the conditions are met.
To add conditional logic to a question, click on the.
You can then add conditions based on:
- Respondent information that is recorded by Conjointly such as device type and country
- How respondents answered any additional questions
- Any GET variables recorded for each respondent
- Any Externally supplied variable uploaded to the report
Click onto return to option settings.