Text highlighter


Text highlighter is currently an α alpha feature. Have you got any suggestions for how we can improve it? We are always looking for feedback, so feel free to get in touch!

Text highlighter questions ask respondents to highlight segments of a text and leave comments on them. If necessary, the comments can be divided into positive (“Like”), negative (“Dislike”) or “Don’t know”. Respondents are allowed to add up to 5 different types of highlights and customise their names and colours.

Respondent view

Text highlighter respondent interface

Text highlighter question outputs

A text highlighter question produces the following outputs:

  • A heatmap of the frequency of characters selected by respondents.
  • Descriptive statistics of the number of highlights made by respondents.
  • The number of respondents who saw the question.
Text highlighter outputs

Setting up a text highlighter question

Follow these steps to set up a text highlighter question:

1. Add question

Navigate to the Additional questions tab and click on the Add question button at the bottom of the page.

On the Add or import questions popup, select the Try alpha features tab and click on the Text highlighter question card to add it to the experiment.

Add question to survey

2. Edit question options

Once you add the question, you can adjust the following settings:

  1. Insert the question text in the “Question text” field.
  2. Insert the text that respondents need to review in the “Text for review” field.
  3. Set whether respondents can select between “Like”, “Dislike”, and “Don’t understand” types of highlighting in the “Highlight types” field.
  4. Set the minimum and maximum number of characters that respondents can write in their comments.
Text highlighter setup page

3. Set conditional logic (optional)

Conditional logic can be added to questions so that they are only shown to respondents if the conditions are met.

To add conditional logic to a question, click on the Edit display logic of this question.

You can then add conditions based on:

  • Respondent information that is recorded by Conjointly such as device type and country
  • How respondents answered any additional questions
  • Any GET variables recorded for each respondent
  • Any Externally supplied variable uploaded to the report

Click on Return to question set-up to return to option settings.

Add conditional logic to question