Top Simulator Usability Tips

The simulator is the most user-friendly tool for conjoint simulations. This page showcases some of its hidden gems for usability.

Line charts vs. bar charts

When you are simulating price sensitivity of your product against competitor offerings (by varying only your product price, keeping everything else constant), you will get a line chart. This is because when you set up your experiment, price attribute is treated as a numerical value in order for us to simulate the prices in between the price values tested.

In the example below, we are varying price of My company ($30 per month, $50 per month, $70 per month). All other attributes/levels are kept constant.

Example of default simulator output 1

When you are running feature selection simulations or NPD simulations (by varying non-price features or attributes), you will get a stacked columns chart. This is because non-price attributes are treated as a text variable (there’s no “in-between” value for features), so simulations will be presented as stacked columns chart instead.

In the example below, we are varying transmission type of Ladina Klubnika. All other attributes/levels are kept constant.

Example of default simulator output 2

Drag and drop products and scenarios

Drag-and-drop functionality allows you to easily move scenarios and SKUs within a worksheet and share them between worksheets. Dealing with many SKUs is now a much easier experience – simply drag-and-drop SKUs inside the simulator.

Drag and drop in simulator

You are also able to move groups of concepts at once. Under “Advanced settings”, create a group of concepts from a particular scenario and then easily move them between scenarios and worksheets. This is most useful when you have a consistent baseline across multiple scenarios of introducing NPDs.

Adding a group of concepts in simulator

Volume, revenue, and profitability display options

Display revenue and market share totals

Select Show as totalsunder the display settings drop-down menu to display the total for each scenario. Selecting Show as share of total will transform projected revenue share into a calculation for market share.

Displaying revenue projections on simulator chart

Show competitor prices

For a more comprehensive interpretation of price elasticity charts, you are able to Show competitor prices. Enabling this option will display competitor prices on the price elasticity curve.

Displaying competitor prices on simulator chart

Show numbers on charts

You can also toggle between showing or hiding graph numbers for clearer visual representation if required.

Displaying numbers on simulator chart

History in the simulator

The History function records all the past versions of a simulation each time they are saved, as well as the time, date, and ID of the person who saved the simulation.

Using the history function

This allows you to view and save past simulations without creating them all over again. To use the History function:

  • Click on the History button on the bottom left of the simulator.
  • Select the version of the saved older simulations that you want to open.
  • You may choose to (i) open the old version or (ii) load individual worksheets from the old version into the latest version.
Selecting a previous save point to load
Adding worksheets from previous simulations

Remember to save your current work before loading any old version.

Let us know how you find the simulator's updated features

We value your feedback and want to hear what feature you want to have in the simulator itself and other research tools.