Identifying source of business
Thefunction allows you to see the change in preference share between scenarios, for all products within a simulation. When including a new product in the simulations, this allows you to see which products had their preference share reduced, to make up for the preference share gained by the NPD.
To use the
- Open the in your survey report.
- Click on the button at the bottom of your screen, then select .
- Next, you are prompted to select your baseline scenario, as well as the new scenario.
- A source of business chart will now be generated, showing the change in preference share for each product.
The source of business function is useful to investigate how launching an NPD will affect a firm’s overall preference share, due to cannibalisation of existing share.