Automated script review for survey improvements

1. Typos & Grammatical Errors

No spelling mistakes, punctuation errors, or grammatical issues were identified in the survey text.

2. Inconsistencies

Scale Direction Inconsistency:

• Q7 uses a 1-5 scale where 1 = "Not at all important" and 5 = "Very important" (positive direction)
• Q8 uses a 1-5 scale where 1 = "Strongly disagree" and 5 = "Strongly agree" (positive direction)
• While both scales run in the same direction, the labeling approach differs unnecessarily between importance ratings and agreement ratings

Terminology Inconsistency:

The survey alternates between "functional foods or consumer goods" and "consumer goods" without clear distinction of what constitutes each category, potentially confusing respondents about scope

3. Errors (Logical & Methodological)

Ambiguous Product Categories:

The term "functional foods or consumer goods with specific nutritional benefits" is vague and could be interpreted differently by respondents (e.g., vitamins, fortified cereals, protein bars, supplements)

Missing Answer Options:

• Q3 lacks a "Don't know/Can't remember" option for respondents who may not recall their research habits from 5 years ago
• Q6 includes "Other (please specify)" but the write-in field is labeled simply as "Other" without clear instruction

Potential Response Bias:

Q8 assumes that increased information availability exists, which may lead respondents rather than allowing them to indicate whether they've noticed such an increase

4. Opportunities for Improvement

Clarity & Simplicity:

• Define "functional foods" and "consumer goods with nutritional benefits" in the introduction with specific examples (e.g., "such as protein bars, fortified cereals, probiotic yogurts, or vitamin supplements")
• Simplify Q4 by providing more intuitive time ranges that align with typical shopping behaviors

Question Order:

• Move the age demographic question (Q5) to the end of the survey, as demographic questions are typically placed last
• Consider placing Q7 (importance rating) before the behavioral frequency questions to establish context

Respondent Experience:

• Add a progress indicator or estimated completion time in the introduction
• Consider shortening Q9 or making it optional, as open-ended questions can increase abandonment rates
• Provide clearer instructions for Q6's "Other" option (e.g., "Other (please specify below)")

Data Quality:

• Add a "Don't know" or "Not applicable" option to Q3 for respondents who cannot make the 5-year comparison
• Consider adding a screening question early to ensure respondents actually purchase these types of products