Available question types and blocks
This guide explains all the tools available to build your surveys on Conjointly:
Choose from 30+ individual question formats designed for different research needs.
Flow control and question blocks
Apply flow control blocks to manage survey logic and routing, and insert pre-built question sets.
α Alpha feature questions
Question types in development. So please use them at your own risk.
Question types
Flow control and question blocks
Flow control blocks
Standard question blocks
In addition to the standard question blocks, you can insert a wide range of survey question blocks to combine multiple methodologies in one survey. Check out individual methods for details.
FAQs
How can I add questions to my experiment?
You can add questions by:
- Inserting questions individually
- Inserting questions as a block
- Importing questions from the common library
- Reusing questions from your other experiments
- Generating questions using generative AI
These methods also work when adding questions to a launched experiment.
What formatting options are available in the question editor?
The question editor provides a comprehensive set of formatting tools including various text styles, lists, media elements, and more to help you create professional, well-structured survey questions.
| Icon | Name | Description |
|---|---|---|
| Bold | Makes selected text bold for emphasis | |
| Italic | Slants selected text for subtle emphasis | |
| Underline | Adds a line beneath selected text | |
| Strikethrough | Adds a line through selected text | |
| Subscript | Places text slightly below the normal line | |
| Superscript | Places text slightly above the normal line | |
| Font size | Changes the size of selected text | |
| Line height | Adjusts spacing between lines of text | |
| Text colour | Changes the colour of selected text | |
| Background colour | Changes the colour of the background | |
| Align | Adjusts how content aligns on the page | |
| Decrease indent | Decreases text indentation level | |
| Ordered list | Creates a numbered sequence of items | |
| Unordered list | Creates a bulleted collection of items | |
| Increase indent | Increases text indentation level | |
| Quote | Creates an indented section to highlight important text | |
| Clear formatting | Removes all styling from selected text | |
| Insert table | Adds a table to organise information | |
| Insert link | Adds a hyperlink to selected text | |
| Insert image | Adds an image to the question | |
| Insert video | Adds video content to the question | |
| Modal overlay | Displays a focused pop-up window over the main content | |
| Font Awesome | Inserts icons from the Font Awesome library | |
| Insert pipe-in formula | Inserts dynamic calculations or formulas | |
| Insert emoji | Adds emotional expressions | |
| Code view | Shows or edits the HTML code | |
| Undo | Reverses the most recent action | |
| Redo | Restores an action that was undone | |
| Full screen | Expands editor to fill screen | |
| Exit full screen | Returns editor to normal size |
Can I display extra content to my respondents via modal windows?
Yes, you can do this by setting up a modal overlay in your question editor.
What are the optional settings available for every question?
There are three optional settings available for every question:
- Show Go Back button, which allows respondents to return to the previous question.
- Force respondents to stay on this question for a certain duration to ensure that respondents properly consider the question and choices.
- Display this question if…, which only shows the question to respondents if the specified conditions are met.

How to set up screening logic?
Simple screen out criteria can be set up using the screen out feature on multiple choice questions. For more advanced screen out logic, use survey flow controls.
How do sorting options for questions with items work?
Sorting options determine the order in which items appear to participants in certain question types. These options are available as:
- Order of options for multiple choice, dropdown menu, ranking, and star rating grid questions.
- Order of rows for constant sum questions.
- Order of cards for set of swipe cards questions.
- Order of rows and columns for matrix grid questions.
The available sorting options are:
- Fixed: Items appear in the exact order you set. All participants see the same order.
- Random: Items appear in a randomised order. Each participant may see a different sequence.
- Flip:
- Top-to-bottom and bottom-to-top: Reverses the vertical sequence.
- Left-to-right and right-to-left: Reverses the horizontal sequence.
- Alphabetical: Items appear in alphabetical order based on text content.
- Rotate: Items are presented starting from a random position while maintaining their relative order. For example, if your original order is
A-B-C-D, participants might see items inA-B-C-D,B-C-D-A,C-D-A-B, orD-A-B-Corder.
Please note:
- The None of the above option always appears last, and Other appears before None of the above or as the last option.
- Sorting options only affect how items are displayed to participants and do not impact analyses or data exports.