Likert scale

The Likert scale is one of the most commonly used question types, where participants are asked to respond to the question from a scale of numbers.

Likert scales are best suited for measuring perceptions or attitudes on a single dimension, such as agreement, satisfaction, or frequency. For measuring attitudes across bipolar dimensions (e.g., Modern ↔ Traditional), use semantic differential scales instead.

Check out some of the frequently used Likert scale questions.

Respondent view

Likert scale question outputs

Likert scale questions produce the following outputs:

• Descriptive statistics including minimum, mean, median, mode, maximum, and standard deviation for the responses.
• The range of possible values.
• Top N boxes showing the cumulative percentage of respondents for the top 1, 2, 3 and 4 boxes.
• The histogram of distribution of ratings.
• The number of participants who saw the question.

Setting up a Likert scale question

Follow these steps to set up a Likert scale question:

1. Add question

Navigate to the Add questions tab and click on the Add question button at the bottom of the page.

On the Add or import questions pop-out, select the Add a new question tab and click on the Likert scale question card to add it to the experiment.

2. Edit question options

Once you add the question, you can adjust the following settings:

1. Insert the question text in the text box. You can also include formatting and images.
2. Edit the labels for the minimum and maximum ratings. You may also specify intermediate labels like neutral, undecided, etc.
3. Adjust the number of scale points by adding or reducing labels between the minimum and maximum ratings.
4. Tick the flipped scale checkbox to show participants a reverse scale.
5. Tick the required question? checkbox if you would like respondents to answer this question before proceeding further.