Interactive Excel simulator
Apart from the user-friendly online simulator, Conjoint.ly also allows you to export an interactive simulator into Excel by adding it to your export cart. Click on the Simulator tab into Excel:dropdown menu on the right side of the export cart and click on the option. This will add the
Additionally, you can explore its inner workings by looking at the hidden sheets labelled SimXXX. For example:
- Sim1 contains individual preferences.
- Sim2 translates the simulator parameters into
- Sim3 is a matrix obtained by
MMULTof Sim1 and Sim2.
- Sim4 to Sim6 calculates the individual share of preference through the multinomial logit formula:
How do I perform segmentation in the Excel simulator?
You can create segments in the Excel simulator by adjusting the Weight of each respondent within the Individual Preferences tab.
By default, the weight for each respondent is 1, meaning that all respondents are included in all simulations. To create a new segment, the weight for each respondent will need to be set to 1 to include them within the segment, or 0 to exclude them.
Can you build a custom Excel simulator?
Yes, preference share simulators are commonly customised for specific conjoint studies. It is particularly useful for more complicated types of conjoint analysis.