Suggested searches

Looking for a free online survey tool? offers a general survey tool with standard question types, randomisation blocks and multilingual support. Always free.

Get started for free
Request consultation

Do you need support in running a pricing or product study? We can help you with agile consumer research and conjoint analysis.

Request consultation

How to Set Up a Conjoint Study (An Overview)

Learn how to design state-of-the-art discrete choice experiments (conjoint studies) without the need for specialised research services with

Setting up a conjoint study with is a quick and easy process. This checklist guide will help you get the most out of our platform for your next survey.

Describe your experiment

✔️ Choose a name that distinguishes your experiment from others you are conducting to avoid confusion. ️

✔️ Consider your experiment’s purpose (e.g. finding optimal price), what kind of product you are researching, and who your study is for when writing your description.

Name and describe your experiment

Specify attributes

Attributes are ‘dimensions’ of your product, such as price, colour, shape, size, brand, location).

✔️ Specify attributes which you believe to be most important to your customers’ buying decisions.

✔️ Include any attributes whose importance you are unsure of but would like to check.

✔️ Add a maximum of seven attributes to keep survey design user-friendly.

Specify important attributes of your product

Specify levels for attributes

Levels are the ‘values’ that each attribute can take. For example, the attribute ‘colour’ can have levels ‘blue’, ‘red’, ‘transparent’.

✔️ Have at least two levels per attribute.

✔️ Describe your attributes and levels in clear language that consumers will understand.

Specify several levels for each attribute

Add respondents

Discrete choice experimentation typically requires between 100 to 1,000 participants. offers several options to get participants for your experiments.

✔️ Bring your own respondents to use a list of your customers or leads, or source respondents from elsewhere or integrate with your other survey tool.

✔️ Buy responses from our panel network to target specific respondents by location, demographics, and profiling questions.

✔️ Use a pre-defined panel when you want to target specific respondents (e.g. your company’s own pre-defined audience).

Choose respondents from's range of options

Customise your experiment or add profiling questions lets you change question text, add a redirect link, and perform other customisations as optional features.

✔️ Ask non-conjoint questions to use for customer segment profiling.

✔️ Ask other questions types such as multiple-choice, long text, short text, number, constant-sum.

Customise your experiment and add profiling questions

Review, approve, launch manages the response collection process once you have launched your experiment. We will notify you when your survey report is ready.

✔️ Review your experiment settings.

✔️ Agree to Terms & Conditions.

✔️ Pay for your experiment securely.

✔️ Launch.

Review and confirm your experiment